Digital Knowledge Lab

Digital Knowledge Lab Welcome to the exciting world of Digital Knowledge Lab! The home of industry leading digital insight. Taught by the experts, consumed by you.

03/07/2023

Today is the final day to access our free short course, titled TikTok Marketing.

Log in now to complete the short course and receive your certificate of completion from DKL, Mediaworks Online Marketing and York St John University.

Enjoyed your experience?

There's still time to apply to the July intake of our fully online, industry-leading Digital Marketing & Data Analytics MSc programme - message us now to find out more.

23/06/2023

Looking for a programme which allows you to apply your learnings into your role?

Look no further - we are now recruiting for the July 2023 intake of our industry-leading Digital Marketing & Data Analytics programme.

Message us now to find out more.

22/06/2023

Don't isolate measurement.

When it comes to metrics, it's crucial to consider the role each interaction has in shaping the user journey.

What does your user journey and marketing funnel look like, and how will you measure performance appropriately?

20/06/2023

What is the importance of a website in today's digital marketing mix?

A website plays a massively important role in the user journey, and is often the key channel for establishing trust and converting users into customers.

19/06/2023

What makes for good design?

Consider these design principles to optimise the performance of your website.

Are you getting the most from TikTok?Digital Knowledge Lab have again partnered with Mediaworks Online Marketing and Yor...
15/06/2023

Are you getting the most from TikTok?

Digital Knowledge Lab have again partnered with Mediaworks Online Marketing and York St John University to deliver a brand new short course: TikTok Marketing.

Join us from 20th June 2023 to discover opportunities for marketing and advertising on one of the world's most important social media platforms.

To find out more and sign up now for this free, online two-week short course, click the link below.

Be quick - registration closes soon!

https://ow.ly/HHVS50OP8yh

14/06/2023

Looking for ways to get the most out of your content?

Work smarter, not harder; repurposing content can minimise workload and maximise effectiveness across multiple channels...

13/06/2023

Looking to increase visibility and awareness of your website?

Paid search may be the perfect tool to help you get in front of the right audience, at the right time.

Follow more tips and insight.

10/04/2023

Everyone within digital marketing should be comfortable with utilising Google Analytics 4.

There's still time to sign up to the latest, free short course brought to you by Digital Knowledge Lab Mediaworks Online Marketing and York Business School .

Registration closes soon, sign up today!

07/04/2023

Whilst 40% of brands plan to increase their data-driven marketing budgets, 87% of marketers say data remains their company's most under-utilised asset.

Don't overlook the importance of using data when it comes to making business and marketing decisions.

Now is the perfect time to understand how to make the most from Google Analytics 4 - Google's latest iteration of its massively popular Google Analytics (or Universal Analytics) tool.

Registration for our short course remains open, sign up now: http://ow.ly/vkh150NCB4i

Are you ready for GA4?We are back with the Mediaworks Online Marketing team with a new short course: Introduction to Goo...
28/03/2023

Are you ready for GA4?

We are back with the Mediaworks Online Marketing team with a new short course: Introduction to Google Analytics 4.

Join us from 4th April 2023 to discover how to transition to and unlock the most from GA4.

To find out more and sign up now for this free, online two-week short course, click the link below.

Be quick - registration closes soon!

https://digital.yorksj.ac.uk/short-course-overview/introduction-to-ga4/

Just 11 days until our new short course begins!Filming of our 'Maximising Your Website for Digital Marketing Performance...
23/09/2022

Just 11 days until our new short course begins!

Filming of our 'Maximising Your Website for Digital Marketing Performance' short course is in full swing 🎥

💰 100% free
🌐 100% online
🌎 Accessible from anywhere in the world
🎓 Receive a university certificate upon completion

Learn about website design, content creation, search engine optimisation, search engine marketing, and performance metrics all in just two weeks!

Thank you to our partners Mediaworks Online Marketing for assisting with the filming, and of course the expertise!

Yet to apply? Sign up now! https://bit.ly/3UmlXJY

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