The TV Agency

19/09/2023

Office for the day with the Lulu Animation team.

08/11/2021

A blog I wrote just explaing how an experienced agency can add value and help you to maximise your ROI on TV.

How People Use TV Advertising Agencies People enlist the help of a specialist TV advertising agency like ourselves because they want their TV advert to achieve something. They may want to increase their sales, heighten brand awareness or generate a response. A client will often seek help because wha...

25/10/2021

It’s one thing to make a great advert, but in order for us to make it effective, we have to then link that ad to your target audience. A kind of dating agency to pair up advert and viewer if you will. This is where media buying comes in.

Check out our blog here.

Buying airtime can seem a little daunting at first glance. It’s probably fair to say it’s a process best left to the professionals. ‘Right Here!’

22/10/2021

State of the art facilities thrown in as standard!
When you choose TVA, you are opening up a whole world of possibilities. The production facilities we have here are second to none. We have a dedicated techy team just itching to get started on your video production. Check it out here.

When you choose TVA, you are opening up a whole world of possibilities. The production facilities we have here are second to none. We have a dedicated techy team just itching to get started on your video production.

13/10/2021

Is TV Advertising for Everyone?
It depends. I often ask are you ready to advertise on TV? Does your website convert really efficiently? Have you got a strong digital presence and campaigns? A retargeting campaign combined with TV or PPC campaigns can deliver brilliant results, often halving the cost of your PPC.

Are you targeting B2B rather than B2C? Believe it or not but there are TV options even for B2B but B2C business will often see the most benefit.

Does your brand need a refresh? Maybe this could be tied in with new TV creative and messages?

Cost is obviously important but as I’ve shown previously there are very cheap options for TV but if you want to advertise across several ITV1 regions to promote different retail locations then it can very quickly go up into six figures.

So for us, it’s more of a checklist, are you in the right position to do TV to get the best benefits from it.

And so this is where we come in, as an agency, to help you navigate the minefield which is TV advertising.

Read more from this blog here. https://thetvagency.com/the-advantages-of-tv-advertising/

29/09/2021

Thinking of advertising on TV? Check out this info on our website first!



https://thetvagency.com/tv-advertising/

27/09/2021

Hi guys, I'm trying to get into the habit of sharing more news and updates with a quick video, this is my first test so I hope you enjoy it. Apologies I'm not looking at the camera but some good info for those interested in TV & BVOD advertising.

Thanks, Anthony.

https://vimeo.com/613501738

This is "Love Island ITV Hub figures.mov" by TheTVAgency on Vimeo, the home for high quality videos and the people who love them.

27/09/2021

Hi guys, I'm trying to get into the habit of sharing more news and updates with a quick video, this is my first test so I hope you enjoy it. Apologies I'm not looking at the camera but some good info for those interested in TV & BVOD advertising.

Thanks, Anthony.

https://vimeo.com/613501738

This is "Love Island ITV Hub figures.mov" by TheTVAgency on Vimeo, the home for high quality videos and the people who love them.

20/09/2021

Check out our pre Christmas heads up for those wanting to get an ad on for the big countdown.

20/09/2021

How is animation used in advertising? Good question!

I’d like to share some of my thoughts with you in this blog, to highlight how animation in advertising is used and how it may benefit you in future projects.

In this post you'll find thoughts on; how animation is used in advertising and how it may benefit you in future projects.

17/09/2021

I love the research that’s gone into this idea, taking advantage of the “summer of break up”, then relating it to switching mobile phone providers. It’s well targeted too, to that Adults 16-24 audience.

Sky Mobile has today unveiled its latest campaign, which aims to help the nation get out of ‘bad relationships’ as lockdown lifts – whether that’s with their significant other, or their mobile network provider.

16/09/2021

The one FAQ I get asked all the time is this one!

Today we're going to talk about how much a commercial costs, but before we get into the figures here are some factors you need to consider.