05/08/2026
Performance Max campaigns in Google Ads? Here’s three things you need to check….
Is google spending all your cash on brand terms or is it actually driving new customers? Head to Insights and Reports > Search Terms and add a filter to see the performance of terms that DON’T include your brand name.
Second, you want to have a look where your cash is being spent. Head to Insights and Reports > Channel performance and see what channels (search, shopping, Gmail, YouTube) are working for and which ones maybe not so much!
Lastly, please please make sure you’re only using expanded final url assets if you’ve tested them and they’ve proven themselves! You’ll often find dodgy stuff that need removing. Head to Assets > Expanded Final URL Assets and have a sweep for anything that shouldn’t be there. If the headlines google is coming up with are junk, remove the setting.
Happy testing!
