06/03/2025
When the team behind Vroni’s, Malo, and Ralph & Finns envisioned their latest venture, Zibibbo, they sought a brand that embodied contemporary elegance, warmth, and timeless sophistication.
We were delighted to lead the branding, creative direction, and launch strategy for this exceptional new wine, food, and lifestyle destination in Princes Square, Glasgow.
Our approach was guided by a deep understanding of brand storytelling and visual identity.
Inspired by the organic textures and materials of the beautifully designed interior by we curated an earthy, natural colour palette, creating harmony between the space and its visual identity.
We paired a contemporary slab serif – with smooth curves, structured confidence, and a touch of industrial sophistication with geometric sans-serif – offering high legibility, clean lines, and a modern yet timeless presence.
A touch of personality was woven into the full brand kit with custom hand-drawn illustrations, integrated across launch invitations, menus, and brand collateral.
We executed a three-month strategy, curating meaningful moments to build anticipation and engagement across pre-launch, launch & post launch phases.
🎄 Christmas candy cart activation – A tactile and engaging experience at Princes Square’s Christmas lights switch-on, where we designed and styled a bespoke candy cart, hand-tied candy canes, and created a 2-for-1 drinks promotion, driving early engagement and securing pre-opening bookings two weeks ahead of launch.
📸 Art Direction – Photography & Video – Every visual touchpoint was meticulously considered to reflect Zibibbo’s aspirational yet accessible positioning, ensuring a cohesive and memorable brand presence across all creative media.
📰 Press & Influencer Engagement – We secured press coverage with key media outlets and invited targeted food bloggers and influencers to amplify the launch with an exclusive first-look event.
We build brands with depth, intention, and lasting impact. This was a truly rewarding project to work on, and with such a fantastic team behind Emma & Andy, we can’t wait to see Zibibbo flourish in the year ahead.