21/01/2026
Many people in the UK will have grown up like I did... watching World’s Strongest Man in that quiet lull between Christmas and New Year.
With the Stoltman Brothers dominating the podium and flying the flag for Scotland and Great Britain, and Eddie Hall melting the deadlift record by smashing through the historic 500kg barrier, strength sports have never felt more mainstream.
Last year, I started my own strength journey.
I lift a lot less than those guys (definitely not in the 1000lb club… yet), but the progress over 12 months has been massive.
So you can imagine my surprise when a website enquiry landed from a company looking to build the “Strava of powerlifting” uniting UK gyms into a centralised league table for both personal bests and regulated competition lifts.
No half reps allowed.
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0.5
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(Sorry. Gym joke.)
It’s a genuinely interesting platform and one of two ambitious projects we’ve kicked off this year in the health and fitness space.
It got me thinking:
Would a non–fitness-obsessed version of me have crossed paths with these clients?
Maybe.
But it feels like too small a world for that to be pure coincidence.
You are what you attract.
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