ArkSocials, glasgow, Glasgow (2026)

14/03/2024

My new and improved Free content kit is here!

If you are a small business owner or creative who:

- is unsure about what to post
- hasn't been consistent on socials
- feel burnt out and can't think of content ideas

Then this is for you!

I originally made this over a year ago as a way of helping out small businesses and creatives take their first steps in gaining clarity around their content as well as getting better organised.

What's included:

- A content roadmap
- content strategy tips and framework
- call to action list
- grid post layout template
- planner templates
- a list of free resources to get you started

Check it out and let me know what you think!

Ps. Although I'm not terribly active (at all) on this account with having a few others on the go, thanks for following along and for your support! Hopefully I can get to sharing a little more here too again! I'll make a strategy for it ;)

🌍 Main active page

06/09/2023

Calling all product based small businesses gearing up for Black Friday this year!

Don't leave your planning to chance.

Grab a FREE Black Friday schedule planner to help you get ahead this year!

https://subscribepage.io/jMpP4E

26/05/2023

And here it is!

Your content cheat sheet - format and benefits!

I’d love to know which feature you use most commonly and why!

Happy Friday 🥰

24/05/2023

Instagram loves when you dive into all the amazing features they offer. Each feature has its own special reasons for use and benefits! That's why I make sure to include a diverse range of content formats for my clients throughout the month, always keeping it relevant and fitting.

Your content format strategy plays a part in your account’s growth (the stats don't lie!)

Do you use a range of features or do you tend to stick to one?

I’ll be dropping a format cheat sheet in my next post (my mailing list will get sent a copy - sign up in bio if you haven't done so already!)

22/05/2023

I learned something new this week!

I knew the name section of the bio was searchable but i didn't realise that the first line was too! So make sure your Key words are in there!

If you struggle with this consider:

What do you do?

What is your mission?

Use my key word technique and make sure you mark them all off when creating your bio! (If you didn’t see my last posts this technique involves making a list of your Key words and use this list for everything! Your bio, captions, blogs.. anything!)

Did you know about how to optimise your bio?

17/05/2023

In my previous post, I took you through the significance of going back to the basics. Now, let's delve into a crucial aspect: understanding your audience.

Knowing who you're addressing allows you to create content that truly resonates with your specific target audience. You might be thinking, "I've heard this advice countless times before." This is where I encourage you to take it a step further though and embrace a continuous process of learning and listening to your audience.

How? By leveraging the invaluable raw data provided through every interaction and using it to give back!

Use it to gain deeper insights into the needs, desires, and challenges of your audience and tailor your content in a way that sparks genuine connection and engagement.

It's not just about superficial demographics; it's about understanding their aspirations, pain points, and aspirations. By doing so, you unlock the ability to provide value, guidance, and solutions that truly resonates.

So, go beyond surface level and take time to continuously refine your understanding of your audience.

Have you taken time to create your follower profile or buyer personas?

15/05/2023

Recently, I had the incredible opportunity to guest host a business webinar series. Not only did I have the pleasure of networking with exceptionally talented individuals, but it also opened my eyes to the challenges that many small business owners face on social media platforms.

Throughout the webinar, I took attendees through Instagram success strategies & those present had the opportunity to ask questions. This brought to light struggles such as limited time, financial constraints, creative roadblocks, confusion, lack of confidence, and of course one most of us struggle with; imposter syndrome.

I also extended an invitation to those who watched the replays to reach out with their questions and it was those responses that sparked me to embark on a new series that takes us back to the very beginning!

Now.. I know you may have heard about the importance of understanding and knowing your audience: who they are, what they need help with, and what challenges they face. However, it’s my belief that the journey actually starts with YOU! Yes, YOU are the key to effectively communicating and creating content for your audience repeatedly. It's crucial to take the time, if you haven't already, to deeply reflect on the questions presented in the second slide.

I'm excited to continue this discussion and delve deeper into these topics, so stay tuned for more updates! So check back soon as we explore strategies to empower you on your social media journey.

Bonus points to those who caught that sound of music reference!

16/11/2022

The second post in our Repurpose content series!

Repurposing content, also known as content recycling, simply means taking existing content and reusing it somewhere else, in a different context.

There are so many benefits to repurposing your content! Besides the fact that it saves you a LOT of time, considering that the hard work is already done, repurposing content can allow you to reach a completely new audience.

Here are a few simple ways you can repurpose your carousels (post with multiple images).

Are there any others that you can think of?

Save this to come back to!

15/11/2022

Whether you have your own images and graphics or not, at times having access to a great stock of free images and videos is an incredible resource!

When mapping out a client's content these sites can also prove to be very helpful for inspiration and image or video composition.

Many of these are great for lifestyle, nature and city life so go ahead, check them out and save this to come back to again!

14/11/2022

Days of awareness for this week

Some great days to be aware of within the children's brand industry that you can implement in your content this week! I spotted some kids with some odd shoes on the way to school today (taking those odd socks a step further!) 😅

Happy Monday Everyone

11/11/2022

Everyone would love to have many, many followers.. we all seek validation and that's completely understandable. It can make us feel seen, heard and make us feel that our content is being enjoyed and that it means something to someone.

But in business, and especially on social platforms, there are metrics that matter more.

So, what does really matters here?

Building a sense of transparency and an ENGAGED community...and a brand people can relate to!

If you gain customers & clients who use what you're offering then you are certainly better off.

Nurturing a community and building a strong, relatable brand people love takes time and a solid strategy! I know this because I have grown pages that have had large followings but I have also nurtured small businesses who now enjoy an established brand presence within their niche.

Take time to consider what is valuable and work on nurturing this.

If you need guidance and support with your social media marketing strategy DM me for more details!

07/11/2022

Days of awareness for this week

Will these be implemented in any of your content this week?

ArkSocials

14/03/2024

06/09/2023

26/05/2023

24/05/2023

22/05/2023

17/05/2023

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16/11/2022

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