Company Policy

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Company Policy We're Company Policy, a brand design studio based in New York, NY, founded by Adam Katz and Naomi Simmers.

Together with our team of collaborators; designers, animators, strategists, coders, writers, and makers we total over 55 years of experience in mark

We're looking for designers of all levels who think in concepts, not just comps.You should be the kind of designer who g...
15/10/2026

We're looking for designers of all levels who think in concepts, not just comps.

You should be the kind of designer who gets bored by “safe.” Someone who’s as comfortable in a strategy deck as a Figma file. Bonus points if you’ve got opinions about where design and technology are headed, and the taste to back them up.

The details:
📍 Remote, ET hours
🕐 Full-time
🎨 Conceptual, experimental, tech-forward designers wanted

Deadline: October 24, 2026. To apply: send your portfolio to [email protected]

Know someone who’d be great for this? Tag them.

Mochi Health treats the whole person, not just one concern. Their brand needed to reflect that sentiment.We started with...
14/10/2026

Mochi Health treats the whole person, not just one concern. Their brand needed to reflect that sentiment.

We started with strategy, then refreshed the visual direction around one idea: care for the complete you. Real, unstaged photography keeps it human. A color-coded system gives each category, from weight loss to skincare to hair, its own look inside one family.

Strategy, brand refresh, and social ads for Mochi Health .

Creative Direction: Adam Katz
Project Management: 🧚Nicole Banda Gregorczyk
Strategy and Copywriting: Brian
Design: aimee lee, Anna, .hilliker

Mochi Health Team:
James Lindsay, Ben Yamron, Amt Gaspardone, Himanshu Patil, Sara Yegan

A brief tells us what a client thinks they need. It’s rarely the whole story.We treat every new client like a fresh cour...
08/10/2026

A brief tells us what a client thinks they need. It’s rarely the whole story.

We treat every new client like a fresh course of study. It starts with a hypothesis, and a lot of questions we’re not afraid to ask twice. From there, the curriculum gets built layer by layer: the problem, pressure-tested; the solution, fine-tuned.

Full breakdown of our process, featuring CMP (Customer Management Practice), Federato, Final Offer, Mochi, Backbone, and Emergence is now live on our Substack, Water Cooler. Link in bio.

Most equity firms are branded like a closed system, we branded Emergence to be alive and open.We started with a question...
17/09/2026

Most equity firms are branded like a closed system, we branded Emergence to be alive and open.

We started with a question: what does compounding look like? Not shortcuts, not hype. A brand that grows outward the same way the business does; one relationship, one enterprise at a time to compound radical potential.

The Emergence identity system pulls from natural branching structures: roots, growth patterns, ideas spreading outward from a single point. Deep green and cream instead of the fintech-default navy and black. A mark that reads as alive, not static and institutional yet conversational. We built patterns through a custom generative tool designed to fill compositions to their potential.

A reminder that the strongest identities for “serious” categories don’t have to look serious to be taken seriously.

Full case study coming soon. Visit the live site at emergence.com.

Creative direction: Adam Katz
Project management: 🧚Nicole Banda Gregorczyk
Strategy: snowbird.global
Copywriting: Brian
Design: Aiden Symes , Matthew Heigl , lyydiakim
Motion: .hilliker
Development: samcharpentier

Emergence Team:
Henry Zhang, Akash Lohumi, David McGillivray

Spain won the World Cup. But futbol won the summer.Wearing a jersey (nearly any team’s jersey) has become a cultural sta...
10/09/2026

Spain won the World Cup. But futbol won the summer.

Wearing a jersey (nearly any team’s jersey) has become a cultural statement, far beyond just a fashion trend or choice. This doesn’t stem from a moment; this is the result of a user journey considered far before any of us gave this year’s World Cup a single thought.

Water Cooler Issue 05 breaks down how a brand identity becomes a cultural identity, the ultimate marker of sustained relevance. Visit our Substack, Water Cooler (link in bio), for the full read.

Inspiration shouldn’t die in the group chat.Before Water Cooler was a Substack, it was a Slack channel: -cooler, where ...
10/08/2026

Inspiration shouldn’t die in the group chat.

Before Water Cooler was a Substack, it was a Slack channel: -cooler, where our team actually talks. Not about deliverables or deadlines, but whatever’s caught someone’s attention that day. A Munch painting. A quilt block. An album rediscovered. None of it maps cleanly onto a client brief. All of it ends up in the work anyway.

Swipe through for a look at how references move from Slack to shipped, and read the full piece on our Substack (link in bio).

Every GTM platform promises speed. Unify actually delivers it.We worked with Unify to rebuild their brand from the groun...
17/07/2026

Every GTM platform promises speed. Unify actually delivers it.

We worked with Unify to rebuild their brand from the ground up as they redefined what a GTM platform could be. The solution was built around how they win. Unify isn’t about shortcuts, it’s about momentum: turning a single signal into real, repeatable growth. Building a brand that stands apart isn’t about shouting louder. It’s about being the one voice in the category that’s honest about what moves the needle.

Read the full case study at the link in bio.

Creative direction: Adam Katz
Strategy: ANNA |
Motion design:
Design:

Every GTM platform promises speed. Unify actually delivers it.We worked with Unify to rebuild their brand from the groun...
17/07/2026

Every GTM platform promises speed. Unify actually delivers it.

We worked with Unify to rebuild their brand from the ground up as they redefined what a GTM platform could be. The solution was built around how they win. Unify isn’t about shortcuts, it’s about momentum: turning a single signal into real, repeatable growth. Building a brand that stands apart isn’t about shouting louder. It’s about being the one voice in the category that’s honest about what moves the needle.

Read the full case study at the link in bio.

Our first official offsite, in the style of The New York Times Metropolitan Diary. We ate, we walked, we explored, we ch...
14/07/2026

Our first official offsite, in the style of The New York Times Metropolitan Diary. We ate, we walked, we explored, we chatted, then did it all over again. Swipe for a recap.

We explored art: first, the MoMA The Museum of Modern Art , followed by the highly immersive aquatic sound installation Clinamen by French artist Céleste Boursier-Mougenot at the Park Avenue Armory. We found the three monumental pools and nearly 800 floating porcelain bowls that drift and chime a mesmerizing and quiet refuge from the busy city.

Our resident trainer .hilliker made sure that a few team members got their steps in leading 7KM runs before we went out and walked 10KM more.

We squeezed in some sightseeing for our first time visitors. Who knew that Lady Liberty had such great posture.

We had World Cup fever like everyone else and watched the US, England, and Canada win their respective games.

Not pizza, but tacos. Oliver and Simon ate a a combined 30+ tacos over the 3 days and wanted more.

We found ourselves in an episode of Seinfeld, walking against a sea of Knicks fans going to the victory parade to celebrate their championship.

We finally took some team photos, captured by Melody Melamed. Naturally, we had to put our spin on it and forced our fearless photographer to climb a 10 foot later and shoot us birds eye.

17/06/2026

Join us in welcoming our summer intern, Lydia Kim ✨

Lydia is a Korean-American multimedia designer based in Chinatown, NY. She recently graduated from Cornell University, where she studied Information Systems and Connective Media. Her work explores new ways to blend 2D and 3D spaces, often influenced by mementos of her childhood and emerging technologies. When she closes her laptop, you’ll find her at the park, enjoying an iced beverage and a good book.

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463 Great Western Road
Glasgow
G12 8HX

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