Company Policy

Company Policy We're Company Policy, a brand design studio based in New York, NY, founded by Adam Katz and Naomi Simmers.

Together with our team of collaborators; designers, animators, strategists, coders, writers, and makers we total over 55 years of experience in mark

Inspiration shouldn’t die in the group chat.Before Water Cooler was a Substack, it was a Slack channel: -cooler, where ...
10/08/2026

Inspiration shouldn’t die in the group chat.

Before Water Cooler was a Substack, it was a Slack channel: -cooler, where our team actually talks. Not about deliverables or deadlines, but whatever’s caught someone’s attention that day. A Munch painting. A quilt block. An album rediscovered. None of it maps cleanly onto a client brief. All of it ends up in the work anyway.

Swipe through for a look at how references move from Slack to shipped, and read the full piece on our Substack (link in bio).

Every GTM platform promises speed. Unify actually delivers it.We worked with Unify to rebuild their brand from the groun...
17/07/2026

Every GTM platform promises speed. Unify actually delivers it.

We worked with Unify to rebuild their brand from the ground up as they redefined what a GTM platform could be. The solution was built around how they win. Unify isn’t about shortcuts, it’s about momentum: turning a single signal into real, repeatable growth. Building a brand that stands apart isn’t about shouting louder. It’s about being the one voice in the category that’s honest about what moves the needle.

Read the full case study at the link in bio.

Creative direction: Adam Katz
Strategy: ANNA |
Motion design:
Design:

Every GTM platform promises speed. Unify actually delivers it.We worked with Unify to rebuild their brand from the groun...
17/07/2026

Every GTM platform promises speed. Unify actually delivers it.

We worked with Unify to rebuild their brand from the ground up as they redefined what a GTM platform could be. The solution was built around how they win. Unify isn’t about shortcuts, it’s about momentum: turning a single signal into real, repeatable growth. Building a brand that stands apart isn’t about shouting louder. It’s about being the one voice in the category that’s honest about what moves the needle.

Read the full case study at the link in bio.

Our first official offsite, in the style of The New York Times Metropolitan Diary. We ate, we walked, we explored, we ch...
14/07/2026

Our first official offsite, in the style of The New York Times Metropolitan Diary. We ate, we walked, we explored, we chatted, then did it all over again. Swipe for a recap.

We explored art: first, the MoMA The Museum of Modern Art , followed by the highly immersive aquatic sound installation Clinamen by French artist Céleste Boursier-Mougenot at the Park Avenue Armory. We found the three monumental pools and nearly 800 floating porcelain bowls that drift and chime a mesmerizing and quiet refuge from the busy city.

Our resident trainer .hilliker made sure that a few team members got their steps in leading 7KM runs before we went out and walked 10KM more.

We squeezed in some sightseeing for our first time visitors. Who knew that Lady Liberty had such great posture.

We had World Cup fever like everyone else and watched the US, England, and Canada win their respective games.

Not pizza, but tacos. Oliver and Simon ate a a combined 30+ tacos over the 3 days and wanted more.

We found ourselves in an episode of Seinfeld, walking against a sea of Knicks fans going to the victory parade to celebrate their championship.

We finally took some team photos, captured by Melody Melamed. Naturally, we had to put our spin on it and forced our fearless photographer to climb a 10 foot later and shoot us birds eye.

17/06/2026

Join us in welcoming our summer intern, Lydia Kim ✨

Lydia is a Korean-American multimedia designer based in Chinatown, NY. She recently graduated from Cornell University, where she studied Information Systems and Connective Media. Her work explores new ways to blend 2D and 3D spaces, often influenced by mementos of her childhood and emerging technologies. When she closes her laptop, you’ll find her at the park, enjoying an iced beverage and a good book.

Things inspiring us lately:1: Jennifer Latour, an artist who makes organic sculptures by hand! (via aimee lee)2: Korean ...
12/06/2026

Things inspiring us lately:

1: Jennifer Latour, an artist who makes organic sculptures by hand! (via aimee lee)
2: Korean animator Hyeonbin Kim (aflow). (via .hilliker)
3: The art of : so much depth, scale and visibly interesting from all angles. (via Adam Katz)
4: Old animated films we grew up watching, that we still return back to for inspiration. (via ✮ Katie Macey ✮)
5: ’s dreamlike style always feels fresh and interesting to look at. (via Simon Hayes)
6: Rediscovering Public Image Ltd: love how they pulled from a wide array of musical styles (punk, dub, and prog rock) and dissolved them into something completely their own. They were ambitious without being pretentious, letting their influences guide them instead of direct them. (via Matthew Heigl)
7: Vintage quilts with cool colors and compositions. (via Lydia Kim)
8: nina muro: love how the throughline in her work pulls inspo from nature. (via Anna)
9: Mythic Bastionland, a wild hex-crawling TTRPG from a new campaign. (via Aiden Symes)
10: Legend Soundtrack: Tim Curry as the devil, lush 80s synthesizers, Krautrock icons Tangerine Dream. This was the ultimate record bin discovery. (via Brian)
11: Loving red, especially paired with other bright colors. (via Nicole🧚)

Issue 02 of Water Cooler is up on our Substack. It’s our five-year mark, and instead of a highlight reel, we wrote about...
05/06/2026

Issue 02 of Water Cooler is up on our Substack. It’s our five-year mark, and instead of a highlight reel, we wrote about what we want more of.

Swipe through to see our top five things, and read the full article at the link in bio.

05/06/2026

Issue 02 of Water Cooler is up. It’s our five-year mark, and instead of a highlight reel, we wrote about what we want more of: tactile work, cultural moments, changing lanes, and belief in writing.

Read it at the link in bio. Subscribe to receive upcoming drops in your inbox.

Five years of Company Policy.We didn’t have a plan when we started Company Policy.That’s not false modesty, it’s just th...
01/06/2026

Five years of Company Policy.

We didn’t have a plan when we started Company Policy.

That’s not false modesty, it’s just the truth. We started in the middle of a pandemic, which meant the typical uncertainty of starting something new was felt tenfold. We made it up as we went. And now five years later, as far as we can tell, that’s still the only honest way to operate.

Thanks to our talented team, incredible collaborators, and visionary and trusting clients. We wouldn’t be here without you.

Onto what's next.

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463 Great Western Road
Glasgow
G12 8HX

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