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SipWell Brands

SipWell brands is a Global Travel Retail sales and marketing agency for luxury spirit and wine brands Contact us on [email protected]

09/12/2025

We are delighted to share the digital tasting bar at London Terminal 4 is live throughout the month of December, aligned with the key gifting period leading up to Christmas.

Here, travellers can explore the portfolio, including VSOP and XO and experience the craftsmanship and heritage that have made HINE one of the world’s most respected cognac houses.

This digital bar activation is supported by sampling delivered by the wonderful staff, allowing travellers to explore, discover and sample the exceptional quality of HINE firsthand.

Be sure to stop by if you’re passing through Terminal 4 this month ✈️

20/11/2025

We’re delighted to announce that has been appointed as the Global Travel Retail distribution partner for .🌵🇲🇽

Produced in Jalisco, Mexico, El Tequiléno is known for its craftsmanship, authenticity, and award-winning tequilas that celebrate the true spirit of Mexico.

Named ‘Agave Producer of the Year’ and multiple trophy winner at the 2025 International Spirits Challenge, the distillery continues to set new standards for excellence.

We look forward to introducing El Tequiléno’s remarkable tequilas to travellers across the world ✈️

18/11/2025

Experience the spirit of Barra at this November and December.

stunning Gin, created by Michael and Katie Morrison, celebrates the rugged beauty and coastal heritage of their island home.

Distilled with 17 botanicals, including hand-harvested carrageen seaweed, it delivers a bold maritime flavour with fresh menthol notes and a hint of sea air. Perfect for a classic G&T or crisp Martini.

Visit the digital bar for an exclusive tasting and receive a gift with every 2 bottle purchase - a stylish Isle of Barra tote bag which is perfect for travelling.

Taste, discover, and take a piece of Barra with you before you fly ✈️

Where: Glasgow Airport, Digital Bar
When: November & December

14/10/2025

We are delighted to share that the The Hearach Single Malt Whisky from tasting experience is now live at the Whisky Bar in Glasgow Airport.

Travellers can enjoy the GTR exclusive The Hearach Croft Strength, crafted in the Outer Hebrides. Smooth, complex and full of island character, it captures the spirit of Harris, shaped by the sea, the weather, and the warmth of its people.

At Aberdeen International Airport, both The Hearach Croft Strength and Isle of Harris Tidal Strength Gin from are available at the digital tasting bar.

Discover the whisky’s rich island flavour alongside the gin’s bright, maritime notes, distilled with hand-harvested sugar kelp.

These tasting experiences celebrate Scottish craftsmanship and invite travellers to explore the true taste and spirit of the Isle of Harris.

07/10/2025

We are delighted to share that the White Spirits Bar sampling experience is now live at Glasgow Airport 🍸

Here, travellers can enjoy a taste of Scotland’s finest gins, including:

-Isle of Barra Gin – inspired by the sea breeze of the Outer Hebrides
-Lind & Lime - crisp and refreshing with a zesty twist
-Glaswegin – the spirit of Glasgow in every sip
-Isle of Harris Tidal Strength Gin – bold, maritime and perfectly balanced

This sampling activity is a fantastic opportunity to showcase Scottish craftsmanship and allow travellers to explore a range of premium, homegrown gins.

23/09/2025

We are proud to be making our debut at the 2025 show in Cannes.

Join us at Stand M44 in the Green Village, where we’ll be showcasing a curated portfolio of premium and craft spirits.

Brand partners include: HINE, Gordon & MacPhail, Kilchoman, Kavalan, Fable Whisky, The Lost Explorer, El Tequileno, Takamaka Rum, Isle of Barra Distillers, Isle of Harris Distillers Ltd, BrewDog Distilling Co and Dre and Snoop.

We’ll also be presenting travel retail exclusives including Benromach’s 11 Year Old, Isle of Harris Tidal Strength Gin, Hearach Croft Strength Single Malt and the rare HINE Cognac 1975 Vintage Release.

Join us for evening drinks receptions from 5:00 PM to 6:30 PM on Monday 29th, Tuesday 30th September, and Wednesday 1st October, to meet our brand partners and enjoy tastings.

We look forward to seeing you there!

www.sipwellbrands.com

28/08/2025

is delighted to announce a new partnership with to represent across Global Travel Retail.

Benromach is a family-owned Speyside distillery where every drop of whisky is handcrafted by a small team of skilled distillers. Using traditional methods and the finest first fill casks, they create stunning whiskies that balance ripe fruit, rich malt and a gentle hint of smoke.

As part of this partnership comes the launch of the Benromach Traveller’s Edition 11 Year Old, released exclusively for Global Travel Retail. Matured in the finest oak casks, it delivers notes of sweet vanilla, baked apple and raisin, with layers of summer berries, orange, milk chocolate, and subtle smoke leading to a smooth, balanced finish.

We are proud to be working alongside the Gordon & MacPhail team to help share Benromach’s story and spirit with travellers worldwide - a brand firmly rooted in craftsmanship, authenticity and quality.

20/08/2025

This season at , travellers are invited to discover the elegance of Bergamot, the maritime spirit of and the refined craftsmanship of

The Summer Sips campaign runs until September and is showcased across digital screens at Glasgow and Aberdeen airports.

A celebration of summer and the art of premium gin 🍸

31/07/2025

We are proud to unveil the digital tasting bar activation, now live at Edinburgh and Glasgow airports, running from 30th July through to 27th August!

This innovative in-terminal experience is designed to engage travellers with the story, flavour and spirit of Isle of Barra Gin, offering passengers a unique opportunity to sample and discover the brand while on their journey.

To support this activation, a fantastic limited-time gift with purchase is available: travellers will receive a complimentary branded Isle of Barra tote bag with every two-bottle purchase.

Here at , we’re delighted to be supporting our partner Isle of Barra Distillers in bringing this compelling activation to life. We’re also proud to showcase the power of digital and experiential retail to connect with passengers in key travel retail locations, during the peak summer season.

02/07/2025

We’re thrilled to share this fantastic GTR exclusive from our partners at The Port of Leith Distillery - : Bergamotto Di Calabria.

Crafted with organic bergamot peel and inspired by the vibrant citrus of Southern Italy, this bold new expression adds a floral, aromatic lift to the signature crispness of Lind & Lime. It’s a Mediterranean twist on a modern classic - and a significant milestone for the brand.

Developed for Global Travel Retail, Bergamotto Di Calabria is the first release in The Grand Voyage, a new limited-edition series exploring remarkable citrus varieties from around the world.

This exciting launch is available exclusively through our travel retail partner, and can be found now in Edinburgh, Glasgow, Aberdeen, Prestwick, London Gatwick and Stansted airports.

At SipWell Brands, we’re proud to support this exceptional Scottish distillery as they push creative boundaries within the world of premium gin.

25/06/2025

We’re excited to share that joins global travel retail this July, launching two GTR exclusive listings across Edinburgh, Glasgow and Aberdeen airports.

Isle of Harris Tidal Strength Gin is the distillery’s first innovation on the original and iconic 2015 release. Bottled at 49.5% ABV and distilled in small batches with hand-harvested sugar kelp, it offers elevated botanical complexity - vivid juniper, brighter citrus, floral nuances, and a gently spiced, maritime finish; perfect for a Coastal Martini or bold Negroni.

The Hearach Croft Strength is a higher-strength edition of the distillery’s award-winning single malt, bottled at 52% ABV. Lightly peated, non-chill filtered and made entirely on Harris with the island’s soft spring water, it is matured in ex-Bourbon barrels and oloroso and fino Sherry butts. Expect soft smoke, caramel, poached fruits, warming spice and layered wood and fruit on the palate.

Here at , we are proud to represent this remarkable island distillery and share its craft with travellers at Scotland’s leading airports, with further key UK locations to follow later this year.

19/06/2025

SIPWELL BRANDS SPOTLIGHT - HINE

At , we are proud to be the Global Travel Retail Partner for , an esteemed Cognac house with over 260 years of history, craftsmanship, and elegance.

Founded in 1763 in Jarnac, HINE is one of the oldest Cognac producers still in family hands and is internationally celebrated for its delicate, floral style. Its commitment to excellence was recognised in 1962 with the awarding of a Royal Warrant - a distinction it holds to this day as the only Cognac house to receive such an honour.

Since the start of our partnership in 2024, we’ve worked closely with HINE to bring their refined portfolio to travellers around the world. As part of this mission, we recently activated a successful sampling campaign at London Heathrow T5 for the month of May, engaging passengers with HINE’s distinctive range, including VSOP, Rare and XO.

Together, we’re taking HINE to key airports and travel hubs worldwide, introducing a new generation of spirits enthusiasts to this timeless Cognac house, one elegant sip at a time.

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