The Munro Agency

The Munro Agency Delivering more profitable leads by bridging the gap between your sales and marketing efforts.

To support all of our campaigns, The Munro Agency offers a cloud-based marketing automation solution. This next-generation marketing automation solution rivals the industries top platforms in terms of features, functionality and performance. Our system is one of the most flexible platforms on the market, offering native or 3rd party CRM integration, fully integrated call tracking, universal CMS co

mpatibility, in addition to integration with hundreds of applications. See every lead that comes in, whether by phone or form, and compare all data side by side to get a full picture of end-to-end ROI.

Kinda chic to jump on the kinda chic trend as a B2B marketing agency.
28/08/2026

Kinda chic to jump on the kinda chic trend as a B2B marketing agency.

27/08/2026

Is jumping out of a cake with seven backup dancers really that unreasonable?

27/08/2026

Your one-stop-shop for all your digital marketing needs.

We are ready to talk about it.

ChatGPT ads opened to 31 European markets this week. Although they are not quite working yet, we didn’t wait and started...
26/08/2026

ChatGPT ads opened to 31 European markets this week. Although they are not quite working yet, we didn’t wait and started testing them out earlier.

Here’s why.

1️⃣ The audience: 900 million people use ChatGPT every week. It's handling 2.5 billion prompts a day. Some of those prompts are your buyers asking "best HRIS for a 200-person company." We want to be ready to target the right audience.

2️⃣ The cost: OpenAI's recommended starting bid is $3-5 per click. Some early accounts are reporting clicks well under that because the auction is still half empty. That won't last for long, and it is better to be there for it now than join when it has already matured and prices go up.

That's the whole argument. When Google Ads was this young, the advertisers who built account history early paid less for years. Everyone who waited for "proof" paid the mature-market price.

As we do with our clients, we prefer taking the direct honesty route.

Measurement is in its early days. The Pixel and Conversions API exist, but nobody has enough data to call this a proven pipeline channel. Anyone selling you "ChatGPT ads expertise" this month has the same handful of weeks of data as everyone else.

And this is our advice: a small test budget, tight tracking, and judging it on a qualified pipeline in 90 days. Not moving a pound of search budget until it earns it.

We don’t want you to wake up in 2027 and find out that your competitors spent a year building cheap account history while you waited for a case study.

Have you started to test it yet? We’d love to know what you observed so far.

25/08/2026

There are no limits to what our social media team will do for content.

No angle too awkward.
No trend too questionable.
No colleague safe from being asked to “just do that again, but with more energy”.

Behind every polished post is someone crouching in a corner, chasing natural light, or convincing the team that yes, this will make sense once it’s edited.

All in the name of content.

Last week we noticed a client had generated zero leads last month. The month before, it was five or six.Our first instin...
24/08/2026

Last week we noticed a client had generated zero leads last month. The month before, it was five or six.

Our first instinct was to worry about the campaign. Something had stopped working.

The campaign was fine. Someone had gone into the tag manager, changed something, and quietly broken the tracking. The leads were still coming in. We couldn't see them.

We nearly made a real decision – pausing spend, rethinking the ads - on a number that was wrong.

The lesson we keep relearning: a metric is only as good as the plumbing underneath it. Broken tracking doesn't hand you an error message. It hands you a confident, tidy zero.

So now, when a number moves sharply, the first question isn't "what changed in the campaign". It's "do we still trust how this is being measured".

A founder wanted to launch his new product to his full list of 500 contacts on day one.We talked him out of it.The insti...
21/08/2026

A founder wanted to launch his new product to his full list of 500 contacts on day one.

We talked him out of it.

The instinct is always to go big. It makes sense to reach out to everyone. Bigger list, bigger launch. It feels like ambition, but a first launch isn't really about volume. It's about learning without burning anything you can't get back.

Go to 500 people with something half-finished and most of them form a quiet opinion and never return. You don't get a second first impression with the same person. That list is your warmest audience, and you've spent it.

Go to 50 to 100 instead, and the maths changes.

Say only 20 stick around, use the thing properly, and tell you what's wrong with it. That feedback is worth more than 400 lukewarm sign-ups. You fix the product with real input, and those 20 become the people who refer the next wave.

Referrals from happy early users are the cheapest acquisition channel you have. You don't want to torch them to hit a launch-day number.

And this is the part people miss: going small first doesn't slow you down. If the early feedback is strong, nothing stops you opening the doors the following week. You've lost nothing and learned a lot.

If you've got a launch coming up, we are here to support you.

20/08/2026

When your HQ office is in Glasgow the rain has a lot to say about you.

A B2B client was spending between £8k and £17k a month on LinkedIn ads. They got zero attributable leads out of it. None...
19/08/2026

A B2B client was spending between £8k and £17k a month on LinkedIn ads. They got zero attributable leads out of it. None they could point to.

When we looked, the ads weren't the main problem. The problem was that there was nothing around them. No content worth clicking through to. No webinars, no case studies, no reason for a cautious buyer to take the next step.

They were paying to send people to a room with nothing in it.

Paid media doesn't create demand on its own. It borrows attention. What you do with that attention – the content, the proof, the follow-up – is what turns it into pipeline.

From what we can see, most "LinkedIn isn't working" problems are really "we've given LinkedIn nothing to point at" problems.

So before you cut the budget, look hard at what sits behind the ad.

If you need help with your paid media strategy, feel free to reach out.

Address

22 Montrose Street
Glasgow
G11RE

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

Telephone

+441412126354

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