Freytag Anderson

Freytag Anderson Freytag Anderson is a UK based independent design studio. We design for print, screen and the enviro Our philosophy
Our philosophy is simple.

About us
Freytag Anderson is a UK based independent design studio. We design for print, screen and the environment, working with clients that share in our vision to communicate better with the world. Through an organic process of keen observation and bold thinking, we create design that delivers true value and inspires greater connections. We strive to distil what’s most important and represent th

is in the most effective, engaging way possible. Good design is the sum of many things; we surround ourselves with like-minded individuals who each bring their unique skills to our projects. We foster an environment of experimentation and collaboration, adapting the best of what we know to push boundaries and define new possibilities. Ultimately we take brands from where they are to where they want to be. Our approach
At the heart of all our activities is a collaborative process. The success of our studio relies solely on the talented people we work with. Our customised teams are built to reflect the needs of our clients and the potential of the project. This hands-on creative thinking allows us to stay nimble and react in the most economic way to our clients needs. If you would like to find out more or request a copy of our studio credentials please get in touch. Our experience
Our international experience has seen us work with clients such as the National Gallery, BBC, Nokia, V&A, iriver, Coolous Inc. RIBA, London College of Fashion and the TATE Galleries. We’re involved with numerous cultural organisations around the world and curate our own design store – Editions of 100.

We’ve given our site a refresh, adding some exciting new projects and an easier format for us to update more regularly (...
12/09/2025

We’ve given our site a refresh, adding some exciting new projects and an easier format for us to update more regularly (promise!). Link in bio.  

We also took the opportunity to update some old favourites including fresh motion and 3D work by our guy .design for the legends at .

Rapscallion has always been a real milestone project for us, one that opened doors, sparked conversations and collaborations, and is still regularly name-checked by new clients. It’s also helped usher in a wave of exciting drinks and packaging projects that we’ve had the privilege to be part of. We still love spotting it out in the wild, and it’s been incredible to watch Gregor Leckie and his team’s journey so far.

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New Work: Freytag Anderson Collaborates with Singer-Songwriter Ella Eyre on Vibrant New Identity for INTUNE CBD Sodas.We...
26/07/2025

New Work: Freytag Anderson Collaborates with Singer-Songwriter Ella Eyre on Vibrant New Identity for INTUNE CBD Sodas.

We are excited to unveil a bold new visual identity for INTUNE, the leading CBD drinks brand in the live events and music space - now co-owned by BRIT and MOBO award-winning artist .

The refresh - developed in close collaboration with Ella, founder Hannah Glasson, and the wider team - launches today on the brand’s website and will roll out across retail and hospitality partners from August 2025. The updated look brings together INTUNE’s creative energy, functional benefits, and bold flavours in a striking, cohesive system designed to connect with a new generation of CBD drinkers.

Check out

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New collaboration cans for  to celebrate the launch of  contrast therapy pop-up at Kings Cross. If you’re in London befo...
20/01/2025

New collaboration cans for to celebrate the launch of contrast therapy pop-up at Kings Cross. If you’re in London before March get along and check it out, ice baths, saunas, time for reflection and grab a drink afterwards. Great working with and on these and excited to see it all come to life, it looks amazing.

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New Work: We’re excited to share our latest project with Pea Green Boat Bakery in Edinburgh! Just in time for the festiv...
11/12/2024

New Work: We’re excited to share our latest project with Pea Green Boat Bakery in Edinburgh!

Just in time for the festive season, we’ve redesigned the packaging for their delicious Cheese Sablés range, working with illustrator Bob Venables to create a new, modern interpretation of the classic Owl and the Pussycat poem by Edward Lear. The new look has been applied all core flavours and adds charm across the range including a brand-new selection box featuring all four tasty flavours in small nibble size boxes—perfect for enjoying or sharing.

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Client:
Branding / Packaging / Visualisations:
Illustration: .venables1 /

Release your Innergy with  CBD. -
12/11/2024

Release your Innergy with CBD.

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New Work: To support some new brand positioning work for our long term partners  CBD, we updated all packaging and creat...
12/11/2024

New Work: To support some new brand positioning work for our long term partners CBD, we updated all packaging and created a series of new hero product visualisations for use online and in social channels. Building upon the brand identity we created a series of dimensional blocks to act as backgrounds and plinths for the cans and fridge packs.

See more at https://intunedrinks.com/

New Work: Edinburgh Shortbread House Eden RangeWe have again partnered with the fantastic  to create a series of new pac...
25/09/2024

New Work: Edinburgh Shortbread House Eden Range

We have again partnered with the fantastic to create a series of new packaging for .

These new products continue the design theme of the Garden of Eden and use Mark’s wonderful illustration style to create a wrap around design on each box which can be presented as a set. It’s always a pleasure collaborating with other creatives who are at the top of their game. You can see how the process worked from initial sketches to the finished products.

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HEMISPHERES wins the contemporary design category at  2024 awards. It’s always a pleasure working with  to help them pus...
05/09/2024

HEMISPHERES wins the contemporary design category at 2024 awards. It’s always a pleasure working with to help them push the boundaries in whisky. A huge thanks to the team! Is it too early for a dram? 😀

The new Eden Range for  features the wonderful illustration work of  who we collaborated to create an enchanting natural...
30/08/2024

The new Eden Range for features the wonderful illustration work of who we collaborated to create an enchanting natural environment full of characters and wonder.

The packaged varieties of shortbread each feature a part of the overall illustration so when presented together you can view the entire piece. A good excuse to have them all on the kitchen worktop.

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NEW WORK — The Shortbread House of Edinburgh / Eden RangeWe partnered with the Laing family, owners of , to reimagine th...
28/08/2024

NEW WORK — The Shortbread House of Edinburgh / Eden Range

We partnered with the Laing family, owners of , to reimagine their flagship gifting range of handmade shortbread biscuits the Eden Range.

Our goal was to create a bold, immersive design that could be wrapped around the metal tins and boxes. We collaborated with illustrator , using his whimsical and enchanting style, to create a design inspired by The Garden of Eden. The result is a vibrant scene with creatures, vines, trees, and people, bringing the packaging to life across seven colour-ways inspired by distinct flavour profiles.

The Eden Range is available now in 250g tins and 125g boxes at www.shortbreadhouse.co.uk



Design, Packaging & Motion: Freytag Anderson
Illustration: Mark Conlan
Client: Shortbread House of Edinburgh

Address

Southblock, 60 Osborne Street
Glasgow
GQ15QH

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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