28/05/2026
One month to go until State Fayre with 🤠
Over the past few months, we’ve been working across influencer partnerships, content creation and paid ads to build momentum ahead of this year’s event, and the response so far has been brilliant.
The campaign has already delivered an organic OTS of over 240K from influencer pre-event coverage alone, helping bring State Fayre to audiences across Scotland and beyond.
From Jenny interviewing country fans in Maggie’s to creator content showcasing this year’s line-up, it’s been great to see the excitement building already 👀
We can’t wait to see it all come to life this summer 🌞