04/03/2026
When the product is experiential, the space has to be too.
🚐 Camper vans aren't impulse buys. Detailed questions about layout, storage and life on the road, make them big purchase decisions and in-depth conversations.
At Gunwharf Quays in Portsmouth, Breeze Motor Group brought that process to life within a high-footfall environment, turning shoppers into engaged prospects.
SpaceandPeople secured the location and handled approvals, so Breeze could focus on what matters: conversations that convert. With long dwell times and a diverse audience, including a strong Millennial and Gen Z presence, which aligns to Breeze’s target market, Gunwharf Quays proved the perfect fit.
The results?
✔️ 500+ competition opt-ins
✔️ 9 direct bookings from on-site advertising
✔️ High engagement throughout the activation
✔️ A clear and actionable follow-up pipeline
Breeze Motors say: "Gunwharf Quays delivered exactly the right environment for us. We generated a strong pipeline of interest and quality leads across the activation. Having worked with SpaceandPeople before, we knew the process would be handled professionally, and it was. The team made venue access and approvals straightforward, so our team could have meaningful conversations with prospective customers."
The activation was so successful that Breeze is already planning to return this summer and again next year with SpaceandPeople.
🚀 If you're planning a launch, roadshow or a product showcase, let's talk - [email protected]