Clarity Consultants Ltd

Clarity Consultants Ltd Business Development & Social Media Consultancy for Small Businesses. We specialise in getting your

We help small businesses grow through collaborations, events, online marketing and social media.

I’m heading to Ideas Fest on Thursday 10 September, where I’ll be hosting a panel on a subject that comes up in almost e...
28/08/2026

I’m heading to Ideas Fest on Thursday 10 September, where I’ll be hosting a panel on a subject that comes up in almost every conversation I have about marketing:

Content That Actually Converts

Because lots of content gets seen. Very little of it actually sells.

We can get caught up in likes, reach, views and follower numbers, but the bigger question is whether our content is doing a job for the business.

Is it reaching the right people?
Is it building trust?
Is it creating enquiries?
Is it helping turn followers into customers?

That’s exactly what we’ll be getting into during this panel.

I’ll be joined by a brilliant mix of experts:

Josh Exell, EXF.STUDIO
Mark Choueke, OrbitalX
Nicola J Rowley, NJRPR
Chloe Blades, It’s Chloe Co

We’ll be talking about:

• Creating content with a clear purpose
• Turning attention and followers into buyers
• Understanding what is actually working
• Knowing the difference between useful metrics and vanity metrics
• Creating content that supports the wider sales journey, rather than just filling a feed

I’m really looking forward to moderating this one because I suspect there will be plenty of different opinions around the table, which always makes for a much better conversation!

📍 IdeasFest, The Campaign
📅 Thursday 10 September
⏰ 12.00 to 12.45pm

If you’re going to IdeasFest, come and join us. This should be a good one.

Heather Offord is speaking at Ideas Fest 2026

I have a new Growth Roadmap booked into the diary.The client is very knowledgeable about business growth. She knows all ...
27/08/2026

I have a new Growth Roadmap booked into the diary.

The client is very knowledgeable about business growth. She knows all the things her business should be doing. She has loads of ideas, understands what works and has a pretty clear idea of where she wants the company to go.

She has also got ridiculously busy, let a few things slip, moved the Roadmap date more times than I care to admit and is now well overdue a proper look at the business.

The client is me. 😂

I spend so much of my time helping other business owners look at the bigger picture that I realised I needed to do exactly the same for Clarity Consultants.

The business has grown. New opportunities have appeared. Some things that made sense a year ago might not make sense now. And while I know what I could be doing, knowing and actually having a clear, prioritised plan are two very different things.

So I’m giving myself the same treatment I give my clients.

A proper look at what’s working.
What’s not.
Where the money is coming from.
What I want more of.
What I need to stop doing.
What opportunities I’m missing.
And what the next stage of Clarity Consultants actually looks like.

I don’t just talk about making time to work on your business. I genuinely believe in it, and sometimes that means recognising when I need to follow my own advice.

And weirdly, I’m every bit as excited about doing my own Roadmap as I am when I sit down with a client.

Possibly slightly more nervous about what the consultant is going to tell me though... 😬

I’m looking forward to joining Glow Club’s Business Boost Day on Wednesday 16th September as one of their guest experts....
26/08/2026

I’m looking forward to joining Glow Club’s Business Boost Day on Wednesday 16th September as one of their guest experts.

The theme for the day is Sales, Systems & Strategies for Growth, and I’ll be there talking all things Growth & Revenue Strategy.

What I like about this event is that it isn’t just about sitting and listening to people talk about what you could be doing. There’s time built in to actually look at your own business, ask questions and start putting some of it into action while the experts are still in the room.

I’ll be joining:

✨ Elaine from Mission Profitable on profitable pricing
✨ Luna Virtual Solutions on business systems and support
✨ Blackbird Eleven on operations, systems and AI

We’ll kick things off with networking before moving into a panel discussion, expert sessions and focused implementation time.

So, if you’re currently wondering where your next bit of growth is coming from, whether your pricing is right, what systems you need or where AI might genuinely save you time, come along and pick our brains!

Blythswood Hotel, Glasgow
Wednesday 16th September
9.45am to 4pm
Non-members welcome, tickets from £35 + VAT

You can book through Glow Club Business.

And yes, I fully expect to be asking you plenty of questions about your business too... that’s usually how these things go!

21/08/2026

I’m officially a speaker at The Scottish Marketing Summit 2026!

Ahead of the event, I joined founder Susan Carruthers for a long chat about my rather colourful career path, how I ended up doing what I do now, and some of the lessons I’ve picked up along the way.

We also shared a sneak peek at what you can expect from my talk at this year’s Summit.

If you’re coming along, this will give you a good idea of what I’ll be talking about. And if you’re not, have a listen anyway... there are a few stories in there!

🎧 Listen up!

https://youtu.be/vj446e128fM?si=UnCxj5anaJSqa8Yl

19/08/2026

Sometimes the right time to work on your business is not when things are going wrong. Sometimes it is when things are going well, but you know it is time to take a wee step back and look at what comes next.

That is exactly what Carla did during her Growth Roadmap session.

She is eight or nine years into business, things are going well, but she wanted space to properly look at where she is now, what she wants her business to look like and, just as importantly, what she wants her life to look like alongside it.

Because that is the part I think gets missed a lot.

We do not build businesses in isolation. We build them around families, energy, time, confidence, capacity, goals, responsibilities and real life. So during a Growth Roadmap, we do not just look at sales and marketing in a neat little box. We look at the whole picture.

In Carla’s words, we spent the morning taking everything apart. We looked at the different areas of her business, what time she actually has available, what needs to change, where she wants to go and what new goals and deadlines make sense.

Then in the afternoon, we turned that into a practical plan.

Not vague ideas. Not “that would be nice one day.” Actual next steps. What needs to happen, what support or training might be needed, what fits with her life and family, and what feels realistic enough to actually do.

And yes, there was lunch, lots of coffee and plenty of humour, because I do not believe business planning needs to be dry, awkward or painful. We are allowed to get serious work done and still have a laugh while we do it.

Carla said she knew it would be good, but she did not expect it to be that good, which I will absolutely be taking as my review for the week.

The Growth Roadmap is valuable at any stage of business, whether you are starting out, growing, changing direction or simply ready to stop and reassess where you are going next.

If you feel like it is time to step back, look at the whole picture and build a plan that actually works for your business and your life, I have Roadmap dates available from late August onwards.

Send me a message if you want to chat through whether it is the right fit.

I think one of the most underrated skills you need as a business owner is patience.Not strategy.Not sales.Not marketing....
10/08/2026

I think one of the most underrated skills you need as a business owner is patience.
Not strategy.
Not sales.
Not marketing.
Patience.

The patience to send an email and not follow up 14 minutes later.
The patience to wait for someone to make a decision they told you they would make “by Friday”.

The patience to understand that “I’ll come back to you tomorrow” is sometimes more of a general ambition than an actual deadline.

The patience to know that some people need to feel like every decision was entirely their idea. And the wisdom to smile, nod and let them have it because, quite frankly, everyone is happy and the job still gets done. 😂

The patience to wait for approvals. The patience to chase the approval. The patience to receive the approval, only to discover there is another person who also needs to approve the approval.

The patience to accept that something you could sort in a 3-minute phone call may instead require 17 emails and a Teams meeting.

The patience it takes when you see the wee blue ticks...
And no reply. You KNOW they’ve seen it. They know you know they’ve seen it. And yet here we all are. 😂

And perhaps the biggest one of all...
Learning that just because something is urgent to you, doesn’t mean it has even made it onto someone else’s radar yet.

I think running a business teaches you very quickly that you can’t control how quickly other people reply, make decisions, sign things off or get themselves organised.

You can only control how you respond to it.

Although I reserve the right to mutter under my breath while doing so.

Anyone else found that business ownership has significantly increased their patience levels?

PS this is not aimed at anyone at all, just some Monday fun - I am sure there are many waiting in my replies too!

Well, that’s one way to come back after a month off! 😂I started with two 6-month catch-ups with clients whose LinkedIn I...
09/08/2026

Well, that’s one way to come back after a month off! 😂
I started with two 6-month catch-ups with clients whose LinkedIn I manage.
First up was Miller Fabrications Ltd, looking at what has worked over the last six months, what hasn’t, and what we want to do differently for the rest of 2026.

Then it was The HR Practice, where we looked at how we can reinvigorate their LinkedIn presence. We now have loads of ideas in place for new content, videos, conversations and ways to bring more of the team into what we share.

I completed the launch video with the Scottish Engineering team for something very exciting that is coming soon. They were awesome, particularly considering being in front of a camera is not everyone’s favourite place to be!

I hosted my first Growth Compass Workshop, which sits alongside my book, with a group of female business owners at The Glow Club. I absolutely loved seeing people work through the exercises, have the conversations and start turning the book into actual actions for their businesses.

That was followed by this month’s PSA Scotland West event with speakers Calum Moore and Patrick Mercie. Both were fantastic, but so were the people in the room. The conversations, questions and engagement made the whole afternoon such a good one
And I was VERY happy to be back doing Growth Roadmaps!
This one was a little different because it was round two with Nicola McMillan, two years after we did her first one. Being able to look back at what has changed, what has grown and where the business goes next was really exciting. There are definitely exciting times ahead!

I ended the working week with a monthly accountability call with Lynn White, checking that her plans are moving forward and everything is on track. They are!

And somewhere amongst all of that, I had a discovery call with the Scotland’s Women podcast ahead of recording with them in a few weeks, which I’m really looking forward to.

Not a bad first week back!

If you have been saying “I really need to get a plan in place” for most of this year, this is your sign. And I say that ...
05/08/2026

If you have been saying “I really need to get a plan in place” for most of this year, this is your sign. And I say that gently, because we have all had things sitting on the imaginary list for far too long while convincing ourselves that we will absolutely get to them once things calm down. Which, as we know, is a very cute idea.

My Growth Roadmap sessions are available again after the summer, and they are designed for small business owners who want to grow but need help getting all the thoughts, ideas and moving parts into a clear plan. We look at what is working, what is not working, your services or offers, your current sales activity, your marketing and visibility, your client journey, your priorities for the next few months and the actions that actually need to go in the diary.

You leave with more clarity, more structure and a realistic plan for what happens next. Not a fantasy version of your business where you suddenly have 17 extra hours a week and endless energy, but a plan that takes into account where you are now and what is genuinely possible.

Various dates available through out September and October.

If autumn already feels like it needs a bit more direction, let’s get it sorted.

One of the things I am really grateful for in my business is retainer income. It might not always be the thing that gets...
30/07/2026

One of the things I am really grateful for in my business is retainer income. It might not always be the thing that gets talked about the most, especially when everyone loves a big launch, a shiny new offer or a dramatic “I sold out in 24 hours” post, but steady income matters.

Retainers give your business a bit of a backbone. They give you some stability, they help you plan ahead and they mean that if life happens, or if you need to take time off, or if you want to focus on a bigger project for a while, you are not starting every single month from zero.

That does not mean retainers are easy money, because they are absolutely not. They still need good service, good communication, clear expectations and proper delivery. But when they are built well, they can make your business feel much more sustainable.

I still manage social media for nine clients in the background, and while I do not always shout about that side of my work, it is a big part of why my business has been able to grow in the way it has. It gives me variety, keeps me sharp and gives me a solid base to build from.

Sometimes the smartest growth is not the loudest thing in your business. Sometimes it is the quiet, consistent work that keeps everything moving.

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