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Clarity Consultants Ltd Business Development & Social Media Consultancy for Small Businesses. We specialise in getting your

We help small businesses grow through collaborations, events, online marketing and social media.

13/10/2026

What happens after someone buys your main service?

It sounds like a very simple question, but it is one I think far more businesses should spend time answering.

We work incredibly hard to win customers. We create content, turn up at events, ask for introductions, have sales conversations, improve our websites and spend a lot of time trying to build enough trust for someone to choose us.

Once they do, we can be surprisingly quick to turn our attention back to finding the next person.

That does not always make sense.

A customer who has already worked with you knows how you operate. They understand the value you provide. If they have had a good experience, they already trust you in a way that a brand-new prospect simply cannot.

That does not mean repeatedly selling things to people they do not need. It means understanding the full customer journey and making sure you have thought about what could genuinely be useful to them next.

Maybe there is ongoing support. Maybe there is a smaller follow-on service. Maybe there is something they can return for later. Maybe the next step is simply staying connected until they need you again. They may also become one of your strongest sources of referrals.

There is no single right answer because every business is different, which is exactly why I think it is worth sitting down and mapping it properly.

That is what we will be doing in Are You Set Up for Sales? on Wednesday 21 October.

It is one hour online, and my aim is for you to leave with a much clearer picture of how people move through your business before, during and after the first sale.

Are You Set Up for Sales? - https://tinyurl.com/pkad95np

Being busier is not the same as growing your business.I had a really good conversation with Kath Lord-Green, Your Fairy ...
11/10/2026

Being busier is not the same as growing your business.
I had a really good conversation with Kath Lord-Green, Your Fairy Podmother, on an episode of It’s Your Business, and this was one of the themes we kept coming back to.

Growth is not about cramming more into the diary, joining every networking group, posting on every platform or saying yes to every opportunity that appears. More activity does not automatically mean more progress.

A good growth plan has to take the whole business into account. Your finances, systems, sales, marketing and capacity all matter, but so do you. Your strengths, your circumstances, the way you want to work and what you actually want the business to give you should all be part of the decision-making.

We also had a very honest conversation about burnout and some of the warning signs I ignored earlier in my career. I spent years working extremely long hours and eventually ended up seriously ill with pneumonia. Looking back, there were plenty of signals that I was pushing too hard, but at the time I was far better at keeping going than I was at stopping to question whether I should.

One thing I feel very strongly about now is that you do not have to do something simply because somebody tells you it is what successful business owners are “supposed” to do.

Networking works brilliantly for some people and not for others. The same applies to social media, speaking, blogging, advertising and pretty much every other marketing tactic we could list.

The important question is whether it works for you, your customers and the business you are trying to build.

That is a big part of the thinking behind The Growth Compass, so it was lovely to have the chance to explore it properly with Kath rather than squeeze it into a social media post.

If you are growing a business and occasionally wondering whether you are actually moving forward or just becoming increasingly busy, this might be a useful listen.

🎧 Listen to the latest episode of It’s Your Business:
https://open.spotify.com/episode/3ycFpyT4ANhADCRDE95KZZ?si=0f0317b3589c4afe

Thank you Kath for having me.

09/10/2026

Event planning project number two this week was considerably louder!

Last night I had the absolute pleasure of hosting the Fiesta at Arta, celebrating 10 years of an organisation that has supported so many people and created such meaningful change.

From the beginning, we wanted this to feel like a proper celebration. Ten years is a huge milestone, and this was never meant to be an evening where everyone sat politely through a long programme of speeches. We wanted music, colour, energy and a room full of people enjoying themselves.

There were dancers, singers, a DJ, a raffle and, yes, a few speeches. Only a few though - nobody comes to a fiesta hoping for a conference.

My role started well before I picked up the microphone on the night. I helped market and plan the event, liaised closely with the venue, worked through all the details with the Thriving Survivors team and then helped run everything on the day, as well as taking on compère duties for the evening.

It was also particularly lovely being back at Arta. Many years ago, I was the Events and Sales Manager there, so I know the venue very well and have a lot of happy memories attached to it. Walking back in all these years later, this time supporting a client and hosting such an important celebration, felt very full circle.

I also had a table of my own guests with me, which made the night even more special.

A huge congratulations to everyone at Thriving Survivors on an incredible milestone. Here is to everything you have achieved over the last decade, and everything still to come.

Did you know that I was an event planner for almost 20 years?Alongside sales and marketing, events were a huge part of m...
08/10/2026

Did you know that I was an event planner for almost 20 years?

Alongside sales and marketing, events were a huge part of my working life, and although it is no longer what I do every day, I still absolutely love getting properly hands-on with an event now and then.

Yesterday was the Gabriel Investment Syndicate Annual Event, bringing investors and companies together to hear about the projects that have received investment, how they are progressing and what has happened since those first conversations.

My role started long before anyone walked into the room. I liaised with and booked the venue, arranged catering, built the timetable, managed invitations and responses, coordinated speakers and exhibitors, and worked through all the practical details needed to make the day run properly. On the day itself, we also handled registration, badges, photography and exhibitor interviews for social media, because apparently I still quite enjoy having seventeen things happening at once.

One of the things I always loved about events is that the best planning is often the bit guests never see. If the timings work, the room is ready, everyone knows where they should be, the catering appears when it should and the speakers can simply concentrate on speaking, then all the work behind the scenes has done its job.

You can spend weeks working through spreadsheets, emails, timings and tiny details, then suddenly the room fills up and it all becomes real. The conversations start, the speakers take to the stage and you get to stand back for approximately three seconds before someone needs something.

I often forget how much I enjoy that.

This was event planning project number one for me this week.

Number two was slightly more colourful, considerably louder and involved a microphone…

Yesterday I was at the beautiful Cameron House delivering a Growth Compass session for the Lomond Business Network Women...
07/10/2026

Yesterday I was at the beautiful Cameron House delivering a Growth Compass session for the Lomond Business Network Women in Business event.

We started the morning with a game of Hit or Miss, using some interesting (and slightly surprising!) business statistics to get everyone thinking about procrastination, the impact of business planning and just how much our ability to concentrate affects what we actually achieve.

Once everyone was in the right mindset, we got into the practical work. We looked at where their businesses are right now, what they want to achieve and, importantly, what their three growth priorities should be for the next 90 days. We then worked through how to turn those priorities into a realistic 90-day plan, rather than another list of good intentions that gets tucked away in a notebook.

It was such a brilliant group, with some great conversations and plenty of participation throughout the session.

One of the things I particularly enjoyed was getting outside Glasgow and meeting so many new people. We are incredibly spoilt in Glasgow when it comes to business events and networking opportunities, and I love that I can walk into almost any room and be guaranteed to see clients, colleagues and familiar faces. Yesterday was a little different. While there were still a few familiar faces in the room, I met so many people I had never crossed paths with before. It was a lovely reminder of just how valuable it can be to step outside your usual business circles and make new connections.

A huge thank you to Lomond Business Network for inviting me along, to everyone who joined in so enthusiastically and to those who bought a copy of The Growth Compass. I really hope it helps you continue the work we started yesterday.

And I certainly wouldn't complain about having Cameron House as my office for the morning!

06/10/2026

I don’t hate the traditional sales funnel. I just think it stops too early.
The basic idea makes sense. People discover your business, get to know you, build trust and eventually decide to buy from you.

The bit I question is what happens next.

We put a huge amount of effort into finding new customers. We create content, go networking, build websites, send emails, run events, ask for referrals and spend money on marketing, all with the aim of helping someone move closer to becoming a client.

Then they buy from us, and for some businesses that is almost where the thinking stops.

I prefer to look at the customer journey as an hourglass rather than a funnel because the relationship does not end at the sale. In many cases, that is where some of the most valuable opportunities start.

What could they need next? Is there ongoing support? Is there another service that naturally follows? Could they stay connected to you in some way? Could they refer other people to the business? Could you make it easier for a happy customer to come back rather than constantly starting from scratch with someone new?

I am running an online workshop on Wednesday 21 October called Are You Set Up for Sales? where we will look at the full journey, from someone first discovering your business through to what happens once they become a customer.

This is not about creating a complicated sales system or adding seventeen new products because you think you should have them. It is about looking properly at what you already offer, where the gaps are and whether your sales and marketing activity has a clear journey behind it.

If your current approach feels a little bit like “get a customer, do the work, find another customer”, this session might make you look at things differently.

Wednesday 21 October, 10am to 11am, online.

www.clarityconsultants.ltd/event-details/are-you-set-up-for-sales

Networking has been one of the most important parts of growing my business, but that does not mean collecting as many bu...
04/10/2026

Networking has been one of the most important parts of growing my business, but that does not mean collecting as many business cards as possible.

I recently joined Liz Drury on the Small Business Big Network podcast to talk about business growth, visibility, networking and the thinking behind my Growth Roadmap.

Episode 292

One of the things I have learned over the years is that networking works best when you stop treating every room like a sales opportunity.

Some of my strongest business relationships have taken months or years to develop. They have led to referrals, collaborations, speaking opportunities, friendships and introductions I could never have planned in advance.

That is why I think networking is less about “working the room” and much more about becoming known, building trust and staying connected to the right people over time.

Liz and I also talked about the wider picture of business growth and why strategy has to feel achievable for the person actually running the business. Marketing, sales, analysis, personal branding and even how you use your diary all have a part to play, but there is no point creating a plan that looks impressive and then does not fit your reality.

That is exactly why I created the Growth Roadmap. It gives business owners the space to step back, look properly at what is happening and put some structure around what they want to do next.

It was a lovely conversation with Liz, and if networking is a big part of how you grow your business, or you know you should probably be making more of it, there are plenty of practical thoughts in this one.

🎧 Listen to Small Business Big Network with Liz Drury here:
www.lizdrury.com/podcast

Thanks for having me, Liz.

02/10/2026

How often do you give yourself a full day to work properly on the growth of your business, rather than simply keeping up with everything that needs done?

That is exactly why I created Growth Group. Once a month, I bring a small group of business owners together at Clarity HQ to spend focused time looking at what is happening in their businesses, what needs attention next and what they are realistically going to do about it.

We start the day with one growth question and work around the table together. Everyone gets the chance to talk through their own situation, hear different perspectives and use the experience in the room to help them make decisions. We then move into four-week diary planning, making sure the work that has to be delivered is covered, while also protecting time for sales, marketing and the things that will actually help the business move forward.

Everyone then makes one growth commitment for the month ahead. There is some good research behind why this matters too. A recent meta-analysis looking at 642 independent tests found that people were more successful at turning intentions into action when they made specific plans around when and how they would act. It sounds obvious, but writing down a goal is not the same as giving it a place in your diary.

That is a big part of what Growth Group is about. I do not want people leaving with another page of notes and a vague promise to themselves that they will get round to it. I want you leaving with decisions made, time allocated and one clear commitment to work on.

After lunch, we move into an implementation session with a guest expert. In November, Laura Maginness from GLOW Club is joining us to look at community and the different ways it can support a business. We will not just talk about the theory. The aim is to start working out what community could look like in your own business and whether it has a useful role to play.

Growth Group is on Monday 2 November at Clarity HQ.

If you want a day to step away from the day-to-day running of the business and spend some proper time working on where it goes next, you can book through the Clarity Consultants website.

www.clarityconsultants.ltd/event-details/growth-club-how-to-build-a-community-to-feed-your-business-with-laura-maginness-from-glow-club

I’m heading to Cameron House on 6 October to speak at the Lomond Business Network Women in Business Speaker Event, and I...
01/10/2026

I’m heading to Cameron House on 6 October to speak at the Lomond Business Network Women in Business Speaker Event, and I’ll be bringing The Growth Compass with me.

My session is very much based around something I see all the time in business. We are rarely short of ideas - in fact, most of us have far too many. The harder part is working out which ones deserve our time, what needs our attention first and what will actually move the business forward.

I’ll be sharing The Growth Compass framework and giving everyone a chance to stop, look properly at their business and work out where their focus needs to be over the next 90 days. This will not be 45 minutes of me telling you to dream bigger, set 27 goals and somehow find another day in the week.

It will be practical - there will be worksheets and there will be decisions - my aim is for everyone to leave knowing what they need to focus on next.

It is also a free event, so if you are around the Loch Lomond area and fancy a morning of good conversations with other women in business, come along.

Tuesday 6 October
Cameron House Hotel, Loch Lomond
From 10am

You can book your place here:
https://app.forumm.to/event/b842bcc1-0ae8-43e3-85cd-dcbb4ba5f7df

30/09/2026

Lisa booked her Growth Compass while stepping into a new chapter with The Dog Witch.

The business had a new name, a clearer purpose and a holistic approach built around six key pillars of canine wellbeing. But she needed help shaping what the business should look like and how to communicate it online.

A big part of the session focused on content and social media structure.

Lisa had been feeling overwhelmed by the process, but the biggest lightbulb moment was realising that creating and scheduling social media posts in advance did not need to take days.

I know. Rude of it to be simpler than expected.

Once we created a clear social media plan, Lisa had something she could actually use. She now plans ahead, schedules regularly and no longer spends hours stressing over what to post.

The result is more interaction, less pressure and a stronger sense of belief in herself.

That is the part I love most about the Growth Compass. Yes, you leave with a plan. Yes, you leave with actions. But you also leave with the reminder that you are capable of doing this.

Because you are.

You probably just need the noise turned down and the next steps made clear.

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