Bright Signals

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Creative. Tech. Media. We combine brand, media and digital expertise to create ideas, campaigns, platforms and experiences that connect with people.

09/10/2026

Last week, our Vic and Davie joined the Female Founders Growth Summit at the Royal Bank of Scotland Conference Centre - a brilliant day packed with smart people, ambitious businesses and plenty of good conversation.

They hosted a Growth Clinic on Marketing That Cuts Through, looking at where to spend precious marketing budgets, where AI and emerging technology can genuinely add value and why human creativity and judgement still matter more than ever.

Huge thanks to Pathways Forward, The SuperScalers, BUY WOMEN BUILT, ScaleUp Institute and the brilliant Ana Stewart for bringing it all together - and to everyone who joined the clinic and shared their own experiences so generously.

We came away properly inspired! ⭐️

24/09/2026

A little taste of our recent work for our friends at North Star Spirits 🥃

An independent wh**ky bottler with bags of character, great stories and plenty of passion, expertise and know-how. Our job? Help bring all of that to their social channels.

We’ve been creating video content that puts the people behind the bottles front and centre, giving wh**ky lovers a reason to stop scrolling, get curious and get to know North Star a little better ⬆️ ⭐️

17/09/2026

Fresh new work for a wee campaign we’re very fond of 💛

We’ve been working with Health Scotland on their Wee Scoosh child flu vaccination campaign.

The fun and familiar noses are back with messages tailored to pre-school, primary and secondary audiences. The campaign runs across film, digital channels, radio and digital posters in Soft Play Centres!

Same simple idea. Same playful personality. Just a fresh wee scoosh for 2026!

02/09/2026

Our David Craik was back on the speaker circuit this week, representing Bright Signals in the annual Amplify Debate at The Marketing Society Scotland's Amplify Festival.

This year’s motion was a big one: “The Government is right to ban social media for under 16s.” Davie was arguing in favour, delivering his team’s opening and closing statements and batting away plenty of challenges along the way. No presentation, no props… 😬

He was in esteemed company too, joined in the debate by Michael Goldberg of Carat Edinburgh, Christine Moorhouse of Scottish Rugby and our client Nicola Thomson of Glasgow Life, who led the opposition and proved a pretty formidable opponent.

A lively, thoughtful and very good-humoured debate all round, with Davie’s side coming out on top in the final audience vote 💪🔥

Great stuff! And a brilliant event. 💛

25/08/2026

A website with a very important job to do 💛

We’ve really loved working with the brilliant Social Bite team to redesign and rebuild their digital platform around one simple but significant ambition: help more people join the movement to end homelessness.

From UX and UI through to the new site build and donation integrations, the focus was on making things clearer, more accessible and easier to act on, whether that’s discovering the full breadth of Social Bite’s work, getting involved or making a donation.

And since launch, the new site is performing strongly:

+41% engaged sessions
+23% organic search traffic
+17% mobile engagement

A genuinely lovely project to work on for an organisation doing hugely important work.

Full case study at the link -> brightsignals.co.uk/work/social-bite/

20/08/2026

AI might be getting smarter… Human judgement still has the edge 🧠

Last week, Davie and Darran joined The Marketing Society Scotland’s Future Leaders to talk about a human-centred approach to AI.

Rather than another session on doing more, faster, they explored how we can use AI to sharpen our thinking without outsourcing the things that make the work good in the first place: judgement, creativity, taste and relationships.

There was plenty to get into, from responsible AI decision-making and brand context to quality, creative empowerment and knowing when the best use of AI might be not using it at all.

Thanks to The Marketing Society Scotland for having us, and to everyone who came along and got involved 👏

18/08/2026

Edinburgh International Festival is in full swing, and it’s fair to say the city is looking the part.

Once again, we’ve worked closely with the brilliant EIF team to strategically plan and buy the Festival’s full media campaign across the city and beyond.

This year’s mix includes the full gamut across premium OOH, TV, cinema, social, press and digital, all working together with one simple ambition: inspire arts fans and the culture-curious to feel the magic of the Festival and discover the wonders it has to offer.

It’s always a great one to see come to life. And even better when a few of the team manage to squeeze in a show or two along the way 🎭

31/07/2026

It’s a Dundee thing.

Very proud of this campaign, which captures the vibrant spirit found around every corner in Dundee 🙌

Continuing a great relationship we’ve had since 2023, we worked on this super-collaborative campaign from strategic insight to creative development and from media planning to activation.

It’s currently hitting your phone screens across both Meta and TikTok.

Celebrating the UK’s only UNESCO City of Design? It’s a Bright Signals thing ⚡️

22/07/2026

The obsession begins! The excitement's been building and finally the starting gun goes on the Glasgow 2026 Commonwealth Games.

We're absolutely delighted to have brought the Glasgow 2026 creative campaigns to life.

Just like in this video, we're sure the Games will be a 'net positive' for the whole city...

Wishing the very best of luck to all of the competitors taking part... and especially, of course, Team Scotland! 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Let's bring a bit of that Boston atmosphere to Glasgow 🙌🏅💪

03/04/2026

Very chuffed to be celebrating another year of multiple The Marketing Society Scotland Star Awards nominations! 🏆

✨ Noms in both Marketing in Society and Media for our work with Age Scotland

✨ Noms in both Marketing Planning, Research & Insights and Public Sector for our work with Glasgow City Council

✨ A Lifestyle & Leisure nom for our work with Glasgow 2026 Commonwealth Games

✨ Noms in both Marketing in Society and Lifestyle & Leisure for our work with the Scottish Football Association

Big thanks to our brilliant clients & collaborators. Proud to be in such excellent and esteemed company once again.

And if we don’t take home gold, silver, or bronze at the awards, we’ll still have a great time cheering on the competitors taking home gold, silver, and bronze at the Glasgow 2026 Commonwealth Games over the summer! 🏋️‍♀️🚴🏅

Address

33 Lynedoch Street
Glasgow
G36AA

Website

http://www.brightsignals.co.uk/

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