Digital Footprints

02/02/2026

For up-and-coming iGaming brands, whitelabel platforms can be utilised to launch and hit the market fast. However, this convenience comes at a cost. Implementing successful SEO for whitelabel casinos can be extremely difficult, as the limitations of these platforms mean standard SEO strategies are often much harder to put in place.

That’s not to say effective SEO for whitelabel casinos is impossible, far from it. Understanding platform limitations can help you build a plan and work around them. With the right approach, you can still rank, drive traffic and acquire players even with the limited options at your disposal.

Read more in our latest blog: https://www.digital-footprints.co.uk/seo-for-whitelabel-casinos-how-to-rank-with-platform-limitations/

Successful SEO for whitelabel casinos involves identifying limitations and finding workarounds. Read our guide to learn more.

17/11/2025

There’s no doubt that data plays a vital role for marketers today. However, it can be too easy to develop data tunnel vision, and you risk losing sight of the bigger picture if you remain laser-focused on performance metrics.

As BetComply Co-Founder & CMO Martin Hodges outlines in the latest episode of Footprints in the Market | Influencing iGaming, longevity in marketing comes from understanding people and what drives them. Do this successfully, and you’ll build belief and trust around your brand.

Listen to the full episode here: https://footprintsinthemarket.com/footprints-in-the-market-influencing-igaming-s4-e1-martin-hodges/

13/11/2025

We’re back with Season 4 of Footprints in the Market | Influencing iGaming! On this week’s episode, we’re delighted to welcome none other than Martin Hodges, Co-Founder & CMO of our official podcast sponsor, BetComply.

Martin sat down with Digital Footprints Managing Director Sharon McFarlane for a chat about the differences between B2C and B2B marketing, using compliance restrictions to inspire creativity, navigating new markets and more.

Listen to the full episode here: https://footprintsinthemarket.com/footprints-in-the-market-influencing-igaming-s4-e1-martin-hodges/

09/10/2025

Ready for Episode 8 of Footprints in the Market | Influencing iGaming Season 3? This week, Digital Footprints Managing Director Sharon McFarlane sat down with iGaming leader Leo Judkins for a discussion about overcoming burnout, the importance of personal branding, building a supportive community and more.

Listen to the full episode here: https://footprintsinthemarket.com/footprints-in-the-market-influencing-igaming-s3-e8-leo-judkins/

01/10/2025

Footprints in the Market | Influencing iGaming is back with Episode 7 of Season 3. This week, Digital Footprints Managing Director Sharon McFarlane sat down with InPlaySoft Marketing Director Dan Stone for a chat about building trust, balancing speed and reliability, future trends and more!

Listen to the full episode here: https://footprintsinthemarket.com/footprints-in-the-market-influencing-igaming-s3-e7-dan-stone/

Footprints in the Market | Influencing iGaming is sponsored by BetComply.

25/09/2025

After taking a break for SBC Lisbon, Footprints in the Market | Influencing iGaming is back with Episode 6 of Season 3! On this week’s episode, we’re delighted to welcome Brandie E. Black, who sat down with Digital Footprints Managing Director Sharon McFarlane for a chat about everything from common SEO mistakes to understanding ESG in iGaming.

Listen here: https://footprintsinthemarket.com/footprints-in-the-market-influencing-igaming-s3-e6-brandie-e-black/

Footprints in the Market is sponsored by BetComply.

23/09/2025

Coming up with a social media post that generates engagement and interactions is tough. Turning those who like or comment into actual depositing customers is even tougher. Affiliates and iGaming brands alike can build large followings, but many struggle at the final hurdle of turning followers into first-time depositors (FTDs).

In our latest blog, Digital Footprints Account Manager Roberto Facchini discusses how brands can build a social funnel that successfully turns social followers into FTDs.

Read more here: https://www.digital-footprints.co.uk/building-a-social-funnel-turning-followers-into-ftds/

04/09/2025

We're back with Episode 4 of Footprints in the Market | Influencing iGaming Season 3!

This week, Digital Footprints Managing Director Sharon McFarlane sat down with Mr. Gamble CMO Paul Puolakka for a chat about compliance in creative marketing, SEO vs PPC, user-generated content and more.

Listen in here: https://footprintsinthemarket.com/footprints-in-the-market-influencing-igaming-s3-e4-paul-puolakka/

02/09/2025

On this week's episode of Footprints in the Market | Influencing iGaming, we're delighted to welcome Mr. Gamble CMO Paul Puolakka! Paul sat down for a chat with Digital Footprints Managing Director Sharon McFarlane about compliance in creative marketing, SEO vs PPC, user-generated content and more.

Full episode dropping this Thursday!

26/08/2025

Ready for the next episode of Footprints in the Market | Influencing iGaming?

This week, we welcome SBC Senior Marketing Director Dennis Algreen, who sat down with Digital Footprints Managing Director Sharon McFarlane to discuss all things conferences, from balancing sponsorship and audience experience to future trends in event planning.

Full episode dropping this Thursday!

Footprints in the Market is sponsored by BetComply.

21/08/2025

We're back with Episode 2 of Footprints in the Market | Influencing iGaming Season 3!

This week, Digital Footprints Managing Director Sharon McFarlane sat down with GameTime Digital CMO Alex Windsor for a chat about expanding into US markets, modern SEO strategies, AI’s impact on marketing and more!

Listen to the full episode here: https://footprintsinthemarket.com/footprints-in-the-market-influencing-igaming-s3-e2-alex-windsor/

Footprints in the Market | Influencing iGaming is sponsored by BetComply.

14/08/2025

🎙️ Footprints in the Market | Influencing iGaming Season 3 is now live 🎙️

On the first episode of our new season, we welcomed StatsDrone Co-Founder John Wright, who sat down with Sharon McFarlane to discuss the role of education in the iGaming space, tracking technology, brand-building journeys and more!

Listen to the full episode here: https://footprintsinthemarket.com/footprints-in-the-market-influencing-igaming-s3-e1-john-wright/

Footprints in the Market | Influencing iGaming is sponsored by BetComply.