Gauld Design

Gauld Design Helping growing businesses look credible, confident, and unforgettable - through purposeful brand identity and design. Fife-Based. Fife-Focused.
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Your work speaks for itself. Your brand should too.

Your work speaks for itself. Your brand should too. Here's something most business owners feel but never say out loud: p...
22/05/2026

Your work speaks for itself. Your brand should too.

Here's something most business owners feel but never say out loud: people decide what they think about your business before you've had a chance to speak.

The van. The sign. Your social media. The website they land on.

A conclusion gets formed in seconds - long before the first conversation happens.

That's what branding really is. It's the impression your business leaves when you're not in the room. It shapes trust, expectations, and often what people expect to pay before you've even sent a quote.

Most business owners are focused on what they do best: running the business, looking after customers, and delivering good work. Branding is the part that makes sure the outside reflects the standard behind it.

If you've ever wondered how your business comes across from the outside, drop me a message.

GauldDesign exists to give local businesses and community organisations in Fife the kind of branding that actually refle...
06/05/2026

GauldDesign exists to give local businesses and community organisations in Fife the kind of branding that actually reflects who they are. Professional, considered, and built with a bit of heart.

Eden Tay Parish Church reached out needing stickers to freshen up their hymn books - a small touch, but one that makes a real difference to how their congregation experiences the space.

If your community group, club, or local organisation needs design work that actually means something - let's talk.

Will | GauldDesign
Fife Based. Fife Focused.

01/05/2026

Does your branding reflect how good your business actually is?

Brands that present themselves consistently can see revenue increases of up to 23%. When everything aligns, customers don't hesitate - they recognise, understand, and act faster.

At GauldDesign, I work with Fife businesses to make sure their brand matches the quality of their work. Not just a logo. A clear identity, a confident strategy, and a consistent presence that builds trust before you've even said a word.

One conversation could change how your business is seen.

For brand design, logo design and marketing materials - Get in touch!

Eight Sundays. Eight projects. This has been Showcase Sunday.Each project shared shows exactly how Gauld Design can supp...
12/04/2026

Eight Sundays. Eight projects. This has been Showcase Sunday.

Each project shared shows exactly how Gauld Design can support your business - from logo design and business cards to a complete brand identity.

Over the last few months Gauld Design has been repositioning itself from an idea that started as a hobby, to something much bigger. Combining strategy with identity to help small businesses in Fife build brands that earn trust from the first impression.

The purpose of this series was to showcase my work and bring it together as my portfolio. Links to each project in the comments.

If you'd like to talk about your business, drop me a DM.

Thank you for your time.

Will | GauldDesign
[email protected]

SHOWCASE SUNDAY 07 One project. One breakdown. Every Sunday.My mum's getting married, and she asked me to design the sta...
05/04/2026

SHOWCASE SUNDAY 07
One project. One breakdown. Every Sunday.

My mum's getting married, and she asked me to design the stationery.

Wedding invitations, RSVP slips, red roses, script type throughout. She came in knowing exactly what she wanted - which is sometimes the best brief to receive. Clear vision in, clean ex*****on out.

Wedding stationery gets kept. Sometimes framed. It outlasts the day itself - that's not something you forget while you're making it.

Really proud of how these turned out. Really proud of her too🌹 Wishing them both the very best day. Congratulations Mum x

And with that, Showcase Sunday is a wrap. We've covered some great projects along the way - which one stuck with you most?

- Will | GauldDesign

01/04/2026

Most branding problems aren’t about how your logo looks or what colours you use.
They’re about decisions.

What do you actually need?
Where do you even start?
Why does nothing feel quite right?

So what do most people do?
They tweak one thing. Then another. Then another…
And somehow, it still doesn’t come together.

Or they dive straight into a full rebrand without ever fixing the thing that’s really holding them back.

That’s why so many brands end up in this middle ground:
Not bad. Not strong. Just… unclear.

Once you recognise it, you start seeing it everywhere. The patterns, the uncertainty, the half-finished fixes.

The good news? Clarity isn’t complicated. You just need a place to start.

I’ve put together a free Brand Identity Checklist - every key element your brand needs to look consistent, trustworthy, and intentional.
No jargon. No upsell. Just a straightforward, honest audit you can do yourself.

Drop a comment saying CLARITY, and I’ll send it over👇

A COSTLY MISTAKE WHICH CHANGED HOW I APPROACH EVERY PROJECTShowcase Sunday #06One project. One breakdown. Every Sunday....
29/03/2026

A COSTLY MISTAKE WHICH CHANGED HOW I APPROACH EVERY PROJECT

Showcase Sunday #06
One project. One breakdown. Every Sunday.

A while back, I designed a takeaway menu for a client. It was my first one - a full menu, both sides - and they needed it the same day.

I said yes.

Because I was new, I wanted the work, and I didn't yet understand that agreeing to an unrealistic deadline is the first place you lose control of a project.

The work got done. Delivered. Ready to go.

The payment never came.

At first I gave it time. Followed up politely. Stayed patient. At that stage, I wanted to be fair - and I trusted the process.

But here's what I learned:
The problem wasn't the client. It was my process. I was operating on goodwill instead of structure - and goodwill isn’t a business model. Structure is. I'd delivered the work before any real commitment was in place. That's not a client problem. That's a systems problem, and it was mine to fix.

So I fixed it.
Every project now starts with:
* 50% deposit before anything gets opened
* A signed agreement on both sides
* Clear expectations from day one

Not to create friction - but to create clarity. When everyone knows where they stand from the beginning, everything runs better. Clients are more committed. The work is stronger. There are no surprises at the end.

Lessons like this are never ideal when they happen. But they shape how you grow.

This one made my business better.

The files have been edited to remove any identifying details - that's how The Unnamed Project got its name.

Every Sunday I share a real project from the GauldDesign archive. See you next Sunday for the final Showcase.
- Will | GauldDesign

CLIENT TESTIMONIAL👇One project turned into six. That's the bit I'm most proud of.Falkland Trail Runners came to me for c...
24/03/2026

CLIENT TESTIMONIAL👇

One project turned into six. That's the bit I'm most proud of.

Falkland Trail Runners came to me for club shirt designs. Almost every member bought both.

Since then I've designed their championship medals, trophies, event posters, and race souvenirs.

Swipe through to read what one of the founders, Kevin had to say - full testimonial in the comments.

If your club, business, or organisation needs design that actually gets used - drop me a message.

Address

Glenrothes

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 5pm

Website

https://www.instagram.com/gaulddesign/

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