ICTAdvisor Ltd

01/06/2024

Its been an interesting week in our world and I wonder whether all the micro small business owners even know what has taken place within our industry that would help him understand and probably give a bit more insght into how we all do our SEO work to help their website bring them new customers and help them make money. Still today we have many micro small business owners who think very much Old School when it comes to SEO, and just how websites get ranked by the search engines.

I doubt most will even understand the very significant importance of all that has took place this week with the Google API Leak documentaiton that everyone who is anybody in this industry is talking about the detail.

Even though you might not be technically minded at all I think inbetween the lines some of you might gain some insights from the link I am sharing at the foot of this post.

In our industry we look up to our peers. People who are leading the field in the world of search marketing. These are top guys and girls that help the rest of of us to interpret what we then need to learn in order to deliver the website marketing services we offer. My personal passion remains delivering support to the many micro and SME business I continue to work with UK wide and done so for 25yrs now.

I think it is important to share this link below. Because even if those who read it don't understand a lot of what is being disclosed, it at least helps to put into perspective that there are lots of things that goes towards the makeup of just how your site gets ranked by Google, and why you should work with those who deliver SEO services to businesses. It clearly outlines that without us many micro small business owners would never have the time or resource to understand fraction of what people like us need to learn and understand to provide them wiht our array of internet marketing services that at least the savvy business owners seek.

There is quite a lot of task in our - TO DO LIST - month on month week upon week to apply SEO strategies in order to help websites improve.

So spare a thought for all those in my industry trying to help you grow your business. Its not the wave of a magic wand or overnight success to be trusted if you want to be an online authority in your niche. The next time someone drops into your mail box with just a address and says hey I can get you to Number 1 on Google tomorrow. Give it a wide berth, honestly!

When you read what Rand Fishkin has to say in relation to this Google API Leak it will give you as business owners an insight into why many of my fellow colleagues and I continue to study and learn from our Peers such as Rand Fishkin from Sparktoro who in my mind are the true global experts in our industry.

Us - we are merely the disciples that fall in behind him and for you are closer to you locally who can be trusted and willing to help you.

Just as Rand Fishkin did for me from the first day I clapped eyes on him back in 2006. And over the years since when having the opportunity to spend time in his company, I will still continue to learn from him.

Now that Link you should read through:
https://sparktoro.com/blog/11-min-video-the-google-api-leak-should-change-how-marketers-and-publishers-do-seo/

26/06/2022

47 years ago I started a career as a Radio Operator onboard a Polaris Submarine. But moved into a more demanding role as an analyst at the heart of the Submarine’s Operations in the control room.

The pressure to deliver calculated decisions which depended on the survival of me and my crew was job satisfaction for 22 years. In 1997 and so far for the last 25 years Analytics has remained at the forefront of delivering job satisfaction.

Those that have to survive, is the micro small business community who want to have visibility on the internet and see their website gain good relationships with search engines. It’s getting tougher and tougher with the challenges that need decisions being made on analytical calculations.

In July 2023 Google Analytics, a tool I have had as my friendly calculator during my second 25year career is going to be retired and replaced with G4 Analytics.

The concern? Most micro small businesses don’t look at Google Analytics, Google Search Console and indeed other tools. Business owners have an accountant to manage the cash flow. But, if you are to make money and a website must support your business activities. The best thing to do is conduct a website audit. These can produce the answers to tell business owners what is NOT working.
Worth thinking about?

27/10/2021

Does Your Website Satisfy Google to Be its Friend?
How Do You Know Google Loves Your Website?
What is Your Websites Performance Score?

From the 1st - 5th November 2021 its Fife Business Week.

This is an opportunity for me to break out from delivering the excellent Business Gateway 1-2-1 Support and Workshop Events.

WHY?
Because there is never enough time that we can give to help all you small business owners get their website found on Google.
And, after what we have all come through the message is
And we all want to look forward to growing our businesses again; Being a Local Business has never been so important.

SO - THE WEBSITE QUESTIONS I GET ASKED A LOT -
How long will it take for Google to Love my Website?
How long before I am on Page 1 of Google Ranking Results?
Do I have a Search Engine Friendly Website?

I am a Google Partner Member here in the UK and I am going to help answer these questions and more.

THE WORKSHOP DETAILS
DAY/DATE Monday 1st NOV 2021
TIME 1000-1130
LOCATION - Online via ZOOM

WHAT YOU HAVE TO DO NOW
Just Search Fife Business Week on Google
Visit the Fife Business Week Website Events Page
Find my Monday Workshop Listing against the Day/Date
Call my Number or Email Me Your Details
I shall send you the Zoom Link to attend.

IF YOU DO ATTEND
I am going to select from those business owners who turn up that are serious about their website bringing them business, a few websites that I shall do some analysis on, and provide you with personalised feedback on what you need to do should you think Google does not love your website right now.

ICTAdvisor Limited is a web design and marketing company based in Glenrothes Fife Scotland with 20years experience in building brochure and ecommerce sites

24/09/2021

I am still witnessing many micro or small medium businesses trying to do DIY Website Management. The last 4 months from May to August I believe have certainly proved challenging for those business owners in this category. Many dare not venture into their Analytics or Search Console Dashboards simply because they are unsure on how to interpret the data here. I get that.

Many did not set out to be website analysts.
Yet if you don't know the impact of the recent Core Web Vitals and Page Experience Algorithms Google has rolled out, I am in no doubt from sites I am analysing websites are struggling to meet with the guidelines.

A Content Strategy is always challenging and couple that with those remaining in the 'OLD SCHOOL' approach where these business owners still think its all just about being top in Google for a keyword. No - sorry - you will have to stay behind and do extra lessons and write 100 times OLD SCHOOL SEO IS DEAD BUT NOT SEO!!

So, with that out of the way, let me tell you about this exciting new voice on the block from New York City - LILY RAY everyone - both an SEO person and a top DJ - so you can see right away why she ticks my boxes!!

This girl IS rocking on both career fronts.
Watch this video where she has her SEO head on and is interviewed by the also incredible dude that is Martin Splitt Google Developer Advocate https://www.youtube.com/watch?v=gKoriHae71w
ENJOY!

In the sixth episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Lily Ray (SEO Director, Path Interactive) discuss if more co...

23/01/2021

No Apologies why I'm Dad Dancing in my Office today.
This is Technical SEO Rocking!! for my client Camor Security

30/05/2020

Launched this weekend new budget online Wine Shop for www.fatpigeonwine.com

30/05/2020

Over the last 3 weeks - ramping up again now with the return of many web clients!

27/05/2020

Wishing god speed. And excited for a go on let’s hope this weather improves and things don’t get rescheduled to May 30th. We’d normally be in - missing everyone at the right now!

17/04/2020

Micro Small Business Owners with websites are beginning to make use of the lockdown period, by reviewing their websites.

Being involved delivering Business Gateway's Digital Boost program here in Scotland has seen us all switch to delivering the workshops online.

It was for example an incredible day yesterday and last night with two popular topics being well attended by micro small business owners keen to improve their websites.

Earlier in the day the topic of Search Engine Optimisation and what those tasks are for the website manager was well received.

Later in the day the topic was Get Real Results from Your Website. We saw another eager audience turn up seeking to get the most out a website. The webinar was lead by my colleauge John Taylor and I chipped in to support answering some of the questions in the Q&A part of the event.

What was clear is that you simply cannot neglect your website. It is understandable not all of you are selling products. You could be hairdressers, joiners, electrical contractors, tree surgeons, tilers, driving schools etc.

But, with another 3 weeks of lockdown in place business owners with websites don't want to simply neglect their website. Because one important player not stopping what they are doing is GOOGLE!

Everyday, every week Google is refining those algorithms and savvy website managers responsible for their companies websites are finding that they must continue working at building up their domain authority online if they don't want to lose out to competitors.

Now is the time to learn and get help to maintain your website positioning. Make sure you are conveying the right message to your potential audience. Keyword Research, Competitor Analysis, Ranking Analysis, conducting a website technical peformance audit has to be considered to keep your website machinery in tip top condition.

Get a website audit done your website and find out why your web pages are not performing as you expected. An affordable analysis service to improve your site