Better at Social

Better at Social Helping B2B companies to grow their business & strengthen their brand through social media.
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Better at Social provides quality social media content for your B2B service on Facebook, Instagram, LinkedIn, and X (aka Twitter). If you don’t yet have social media accounts set up for your business, we can identify the best platforms to reach your target audience and set these up for you. We know it’s so hard to take the time out to manage your social media when you’re busy running your business

day-to-day. Social media and your digital presence have now more than ever become an essential tool for generating leads and building brand trust. If you’ve been considering investing in social media for a while, this is the time. You’re successful and passionate about your business, but this doesn’t mean you should be spending hours working out how to utilise social media, and doing so can end up causing you to feel frustrated and overwhelmed! Handing over this responsibility to someone who is confident they’ll do a great job gives you that precious time back and helps you maintain consistent online visibility. We are a small local business and work with a small number of clients to provide the best quality service possible. We believe in creating strong, long-term relationships between our clients and their customers through authenticity and trust. You can choose from a selection of packages for the level of service that you require for your business. Our services include:

🖊️ Services available:

• Social media strategy
• Social media audit
• Content creation
• Content planning
• Sourcing stock images
• Branded graphic assets
• Engagement strategy
• Performance reports
• SEO-optimised blogs
• E-newsletter creation
• 1-to-1 or group training
• In-house marketing liaison. You are very welcome to book a no-obligation discovery call to help you determine what level of service you may need. To find out more about how we can help you to raise awareness of your company and generate sales from social media, or to book a discovery call, please contact us on:

E: [email protected]
T: 07810 768 911

Here's my big news: I'm packing my bags and heading down under to live in Australia! 🌏 I'm so looking forward to new adv...
02/01/2024

Here's my big news: I'm packing my bags and heading down under to live in Australia! 🌏

I'm so looking forward to new adventures and opportunities. 🚀 (Not thinking about the spiders right now!!)

I'm still going strong with my awesome clients, and keep an eye out for some Aussie vibes, work updates, and maybe a koala selfie or two. 🐨

So stay tuned for my updates on work and adventures!

P.S. Did you guess my big announcement from the clues?! Let me know! 💬

🎄 Have a Merry Christmas and Happy New Year everyone! 🎉 I'm signing off for the Christmas period to celebrate with my fr...
22/12/2023

🎄 Have a Merry Christmas and Happy New Year everyone! 🎉

I'm signing off for the Christmas period to celebrate with my friends and family. 🌟

But keep an eye out for an exciting update in the new year... I have some BIG news to share! ✨ 👀

Have an amazing holiday!!

Analysing your social media insights can be confusing, especially if you're unsure what to look for or what to track! Kn...
18/12/2023

Analysing your social media insights can be confusing, especially if you're unsure what to look for or what to track! Knowing your audience, their habits, and your content's impact is crucial for a successful strategy. 📈

Here are 9 metrics to look at for your business's social media...

1️⃣ Reach: Measure your post's unique account views to find out the level of awareness you are gaining.

2️⃣ Engagement rate: This formula shows the percentage of your audience engaging with your content. If followers comment, like, save, and share, your engagement rate reflects these interactions.

3️⃣ Traffic: Uncover what motivates clicks and website visits.

4️⃣ Saves: Track how often your posts get bookmarked.

5️⃣ Shares: Discover content shared with others.

6️⃣ Audience growth: Monitor daily follower gains and losses.

7️⃣ Watch-through rate: Analyse the level of content engagement by looking at how many people watched your videos from start to finish.

8️⃣ Instagram Stories views: Dive into story metrics for insights. What keeps their attention?

🔟 Best time to post: Maximise visibility by posting at the right times, increasing the likelihood of your audience seeing and engaging with your post.

Are you ready to take the guesswork out of Instagram reporting? 🎯✨

Social proof is SO important for your business! 💬🚀 Social proof is the concept that people's decision-making is influenc...
13/12/2023

Social proof is SO important for your business! 💬🚀

Social proof is the concept that people's decision-making is influenced by others' choices.

88% of Gen Zs and Millennials use social media to explore potential purchases. The stronger the social proof, the more likely they are to buy. 💰

So how can you harness it for your business? Look no further

Here are 4 ways you can leverage social proof in your social media...

#1: Ratings & Reviews
70% of online shoppers read reviews before buying. Get proactive—gift your product for honest reviews.

#2: User-generated Content (UGC)
UGC is your word-of-mouth on social media. It's genuine and costs nothing. Identify influencers who love your brand—they might be your next campaign stars.

#3: Certifications
Earn industry-relevant certifications for the ultimate stamp of approval.

#4: "Wisdom of Your Friends"
Leverage the influence of friends and influencers—69% trust them more than brands. Nano and Micro influencers bring authenticity and clicks.

Engaging with your audience on social media is essential for building a thriving online community and creating meaningfu...
11/12/2023

Engaging with your audience on social media is essential for building a thriving online community and creating meaningful connections with your audience. 🤝

Here are 5 effective engagement strategies to elevate your social media presence (number 5 is my favourite!) 👇

1️⃣ Prompt Replies for Consistent Engagement

Respond to comments promptly, ideally within 24 hours. Timely responses demonstrate attentiveness and encourage more interaction.

2️⃣ Engage with a Question to Spark Conversation

When responding to comments, pose a question to the person who commented. This keeps the conversation flowing.

3️⃣ Engage with Other Content for Active Participation

Engage with other users' content, especially before and after your posts. This shows active involvement and fosters a sense of community.

4️⃣ Get Creative with Polls and GIFs

Utilise polls and GIFs within the comment section to add a touch of creativity and encourage participation. Polls provide a low-effort way to gather insights and boost engagement.

5️⃣ Highlight Positive Comments

Showcase positive comments by sharing them in your Stories. This appreciation reinforces a positive and supportive community.

By implementing these strategies, you can effectively engage your audience, build a loyal following, and enhance your overall social media presence.

Will you be trying any of these ideas? Let me know! 💬

The magical Christmas Light Show in Windsor ✨Fancy going along? This could double up as a fun event and an investment in...
05/12/2023

The magical Christmas Light Show in Windsor ✨

Fancy going along? This could double up as a fun event and an investment in your business's social media!

📸 The photos and videos you take would double up as fantastic backgrounds for your festive social media posts. Create festive graphics and banners using your photos and videos as a backdrop!

We've all been there!Your business is ticking along as normal, and you feel like you don't have anything exciting to sha...
20/11/2023

We've all been there!

Your business is ticking along as normal, and you feel like you don't have anything exciting to share on your social media.

Don't fret! Here are some ideas on how you can keep the excitement alive... 🚀💡

1. Throwback Thursdays
Dive into your archives and share memorable moments from your business journey. Whether it's a milestone achievement, a big event, or a fun behind-the-scenes peek, nostalgia can be a great way to keep your audience engaged.

2. User-Generated Content
Encourage your customers to share their experiences with your products or services. Share their content, engage with them, and show your appreciation. It not only keeps the excitement alive but also strengthens your community.

3. Teasers and Countdowns
Even if you don't have big news yet, you can create excitement by teasing upcoming announcements or events. Start a countdown to build anticipation and keep your audience guessing.

4. Q&A and Polls
Engage your audience with interactive content. Host Q&A sessions, ask for opinions, or run polls related to your industry. It's an excellent way to keep conversations flowing.

5. Educational Content
Share valuable insights, tips, or how-tos related to your industry. It not only positions you as an expert but also keeps your followers engaged and informed.

6. Share Your Process
People love to see how things work behind the scenes. Whether it's your creative process, product development, or day-to-day operations, transparency can be fascinating.

7. Highlight Your Team
Introduce your team members and their roles within your business. It adds a personal touch and allows your audience to connect with the faces behind your brand.

Remember, the key is to stay active and maintain a consistent presence. Even when you're waiting for news, you can keep the excitement alive on social media by engaging with your audience, sharing valuable content, and creating opportunities for interaction. 🚀

What are your favourite ways to keep the buzz going when things are quiet in your business? Share your tips and ideas below! 💬

📝 Top tips for mastering social media captions. A strong social media caption can work wonders, connecting with your aud...
13/11/2023

📝 Top tips for mastering social media captions.

A strong social media caption can work wonders, connecting with your audience, boosting engagement, and even driving sales. But crafting the perfect caption can be a challenge, especially when you've got lots of posts in the pipeline.

What's a Social Media Caption?
In a nutshell, it's the text that goes with your photo or video on social media. It adds context, shares stories, or sprinkles in some humour.

What Makes a Great Social Media Caption?
It's all about summarising your content while adding value in as few words as possible.

✨ 5 Tips for Winning Captions
Here are five tips to get you started:

Tip #1: Match Your Captions to Your Goals
Keep your message crystal clear by focusing on a specific goal for each post.

Tip #2: Hook Your Audience
Front-load your caption with a captivating start to grab users' attention.

Tip #3: Include a Clear Call-to-Action (CTA)
Make your CTA crystal clear to guide your audience on what to do next.

Tip #4: Use Keywords and Hashtags
Boost your reach with a strong SEO and hashtag strategy using relevant keywords and niche hashtags.

Tip #5: Encourage Conversation
Create copy that naturally invites conversation through questions, humour, or relatable content.

Experiment with these tips, and you'll be well on your way to crafting captions that grab attention and encourage engagement. 💬💡

Tweets are high performers on Instagram too! 🚀 We love it when we can repurpose a post 🔄
06/11/2023

Tweets are high performers on Instagram too! 🚀 We love it when we can repurpose a post 🔄

👻 Beware: Scary Social Media Mishaps to Avoid In Your Business!Zombie ContentSharing outdated or irrelevant posts that h...
31/10/2023

👻 Beware: Scary Social Media Mishaps to Avoid In Your Business!

Zombie Content
Sharing outdated or irrelevant posts that haunt your feed.

Spooky Silence
Ignoring customer comments or messages - don't let your social presence go eerily quiet.

Haunted Hashtags
Using trending tags without understanding their context can lead to ghoulish embarrassment.

Poltergeist Posts
Accidental posts, auto-correct nightmares, and ghostly typos.

Cursed Content
Sharing controversial or insensitive posts that can haunt your brand's reputation.

Don't let these social media spectres haunt your business...

Have a Happy Halloween! 🎃👻

🚀 Supercharge your engagement with these CTAs! 📈 Comment below if you can relate.Save this for later.Drop your questions...
24/10/2023

🚀 Supercharge your engagement with these CTAs! 📈

Comment below if you can relate.

Save this for later.

Drop your questions in the comments below.

Tag someone who needs to see this.

Like this if you found this helpful.

Comment if you want to see a part 2.

Do you agree? Why or why not?

What's one thing you're struggling with right now?

A simple call to action (CTA) can have a huge impact on your engagement! 📈 Save and rotate these across your posts.

Things More People Need to Know About Social Media 📢1️⃣ Followers ≠ Sales - It's not all about the numbers! 2️⃣ 10K+ Fol...
17/10/2023

Things More People Need to Know About Social Media 📢

1️⃣ Followers ≠ Sales - It's not all about the numbers!

2️⃣ 10K+ Followers ≠ Smooth Sailing - Big or small, we all face reach and algorithm challenges!

3️⃣ Insights Are a Rollercoaster - Don't fret over the fluctuations!

4️⃣ Data ≠ Wisdom - Reading is one thing, but interpreting the data is everything!

5️⃣ Patience Is Key - It's a long game, regardless of what they say!

6️⃣ Consistency Wins 🏆 - You don't need to be the best, just be consistent!

Which of these social media truths surprised you the most? 😲 Share your thoughts in the comments below! 💬

Address

Gloucester

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+447810768911

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