Onward Agency

Onward Agency Nous Digital is a creative digital marketing and content strategy agency. We specialise in digital content, brand and online marketing.

Hooper Design is a creative digital design company based in Gloucester, Gloucestershire. We specialise in website design, mobile apps, graphic design and brand identity. Since we began life in 2012, we have embraced each significant milestone in digital marketing and design with a keen enthusiasm. We produce clean, creative and effective designs which get businesses the recognition they deserve. W

e offer a range of solutions to suit every size of organisation and keep clients involved in the design process from concept to completion. Our creative passion drives us to consistently deliver results, on time and on budget.

🚨 Your marketing data might be lying to you.Most businesses assume their conversion tracking is accurate… Until they di...
27/05/2026

🚨 Your marketing data might be lying to you.

Most businesses assume their conversion tracking is accurate…
Until they discover:

❌ Duplicate conversions
❌ Missing form submissions
❌ Broken attribution
❌ GA4 setup issues

And when your tracking is wrong, every marketing decision becomes less reliable.

We’ve broken down the most common website conversion tracking problems — and how to fix them.

👇 Swipe through for the key issues every marketer should know.

đź“– Read the full article here:
https://getonward.agency/thoughts-and-insights/website-conversion-tracking-issues-how-to-fix-them/

Choosing a website platform shouldn’t feel like speed dating with tech jargon.WordPress, Wix, Shopify, Webflow… they all...
20/05/2026

Choosing a website platform shouldn’t feel like speed dating with tech jargon.
WordPress, Wix, Shopify, Webflow… they all promise the world, but they’re built for very different things.

Some platforms are great for flexibility. Others are built for simplicity. And some are designed purely to help you sell online.

Swipe through for a straightforward breakdown of the biggest website platforms and how to choose the one that actually fits your business.

Read the full article: https://getcakecrumbs.com/thoughts-and-insights/choosing-the-right-website-platform/

Exact match isn’t exact anymore. And that’s not a bug—it’s the system.Google has quietly shifted from keyword matching t...
29/04/2026

Exact match isn’t exact anymore. And that’s not a bug—it’s the system.

Google has quietly shifted from keyword matching to intent matching.

Which means your ads might show for searches you didn’t explicitly target—but Google thinks are relevant.

Sometimes that’s great. Sometimes it burns budget.

The difference comes down to how well you manage signals, structure, and search terms.

If your campaigns feel less predictable lately—this is probably why.

Marketing isn’t harder by accident. It’s harder by design.More competition, smarter platforms, and more aware customers ...
22/04/2026

Marketing isn’t harder by accident. It’s harder by design.

More competition, smarter platforms, and more aware customers have raised the bar.

You can’t rely on average creative, vague messaging, or “set and forget” campaigns anymore.

And that’s a good thing.

Because the brands that take the time to understand their audience, refine their message, and execute properly are the ones that win.

Not because they got lucky—but because they earned attention.

“Our top-of-funnel campaigns have terrible ROAS.”We hear this a lot.But awareness campaigns aren’t designed to convert i...
12/03/2026

“Our top-of-funnel campaigns have terrible ROAS.”

We hear this a lot.

But awareness campaigns aren’t designed to convert immediately — they’re designed to make sure people know you exist before they’re ready to buy.

The reality is most customers:
• Discover you first
• Come back later
• Convert through another channel

If you judge top-of-funnel purely on ROAS, you’ll probably switch off the campaigns that are quietly fueling the rest of your growth.

Understanding the role of each stage in the funnel is what separates short-term tactics from sustainable marketing.

PPC isn’t dead — but it’s definitely changed.AI and machine learning are now driving how Google Ads works behind the sce...
04/03/2026

PPC isn’t dead — but it’s definitely changed.

AI and machine learning are now driving how Google Ads works behind the scenes.

If you’re still relying on manual bidding, strict match types or old-school audience targeting, you could be missing out — or overspending.

This quick carousel breaks down:
🔹 What’s changed in paid search
🔹 How AI now drives performance
🔹 What you need to focus on in 2026

👇 Swipe through for the key insights

đź“– Read the full blog here: https://getonward.agency/thoughts-and-insights/ai-ppc-paid-search-2026/

Everyone talks about launching an e-commerce store. Fewer people talk about what it actually costs to run one.In 2026, i...
25/02/2026

Everyone talks about launching an e-commerce store. Fewer people talk about what it actually costs to run one.

In 2026, it’s not just Shopify fees and a logo. It’s ads, creative, apps, fulfilment, returns, optimisation, and constant testing.

You can start lean. But scaling requires margin, discipline, and smart reinvestment.

Swipe through for a realistic breakdown before you hit “launch”.

Read the full article https://getcakecrumbs.com/thoughts-and-insights/ecommerce-store-costs-2026/

The Problem With Pretty...?It rarely performs.Polished ads can look great—but scroll right past your audience.In 2026, n...
11/02/2026

The Problem With Pretty...?

It rarely performs.

Polished ads can look great—but scroll right past your audience.

In 2026, native > glossy. Build for attention, not awards.

🎯 Clear hooks
📱 Lo-fi visuals
🙋 UGC over perfection

Test what converts—not what wins design points.

Every Click Counts — and in 2026, the bar for quality traffic has never been higher.High-intent users are out there, but...
28/01/2026

Every Click Counts — and in 2026, the bar for quality traffic has never been higher.

High-intent users are out there, but you need more than reach to win them.

This post breaks down the shift from clicks that cost to clicks that convert—plus how to attract the right people, not just any people.

Which signal are you tracking: impressions or intent?

Real beats perfect. Every time.If your content looks too much like an ad, people scroll past it.But show them someone ju...
21/01/2026

Real beats perfect. Every time.

If your content looks too much like an ad, people scroll past it.

But show them someone just like them using your product—and they’ll stop, watch, and often convert.

That’s the power of user-generated content.

It builds trust, creates connection, and performs better than polished creative on platforms like TikTok, Instagram, and Meta.

In 2026, your best performing ad might just come from your own customers.

Here’s how to use UGC to build credibility and conversions.

Read the full article: https://getonward.agency/thoughts-and-insights/user-generated-content-ugc-marketing-trust-conversions/

Address

Unit 3, Steadings Business Centre, Church Road, Maisemore
Gloucester
GL28EY

Opening Hours

Monday 9:30am - 5pm
Tuesday 9:30am - 5pm
Wednesday 9:30am - 5pm
Thursday 9:30am - 5pm
Friday 9:30am - 5pm

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