71a

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71a We’re experts in digital marketing for brands in financial services.

We work with comparison sites, fintechs, brokers, lenders and insurers to help them find new customers online.

For our latest Ask the Team, we asked Ed: What’s one area where AI will genuinely improve agency work?“The stuff people ...
13/10/2026

For our latest Ask the Team, we asked Ed:

What’s one area where AI will genuinely improve agency work?

“The stuff people are bad at doing consistently. Checking everything, every day, in the same level of detail, without getting bored by Thursday.

I’m not convinced AI makes anyone more creative, but it’s very good at spotting the thing you’d have missed because you were tired or busy. That alone saves more pain than most of the shiny stuff.”

Where would a reliable extra pair of eyes make the biggest difference in your working week?

We’re kicking off a new “We asked the team…” series, putting some of the questions we hear in marketing to the people wo...
06/10/2026

We’re kicking off a new “We asked the team…” series, putting some of the questions we hear in marketing to the people working on them every day.

First up, we asked Nathan:

What’s one marketing opinion you’ve changed your mind about?

“I used to think bidding algorithms needed as much data as possible to work effectively. More conversion points. More audience signals. More data for Google and Meta to learn from.

But over time, I’ve changed my mind.

More signals don’t automatically lead to better optimisation. If the data is inconsistent, low quality or too infrequent, you can end up creating more noise rather than giving the algorithm something useful to work with.

Now, I think it’s less about the volume or range of signals and much more about the quality and frequency of the right ones.

A smaller number of strong, commercially meaningful signals, passed back consistently, can be far more valuable than feeding the algorithm everything you have.

Sometimes, more data isn’t the answer. Better data is.”

Thursday lunch at 71a: Subway edition 🥖A brief break from discussing clicks to discuss something equally important: who ...
24/09/2026

Thursday lunch at 71a: Subway edition 🥖

A brief break from discussing clicks to discuss something equally important: who ordered the best sandwich?

Boris has a few key responsibilities at 71a.He greets every visitor as though they’ve come in specifically to see him, k...
15/09/2026

Boris has a few key responsibilities at 71a.

He greets every visitor as though they’ve come in specifically to see him, keeps a very close eye on all lunch deliveries and likes to make sure no snack goes unnoticed.

He also has a habit of joining meetings he wasn’t invited to, and following whoever looks most likely to have food.

His billable utilisation is still sitting at 0%.

His contribution to office morale is considerably higher.

Our CEO, Ed, was away last week. Which gave us a fairly good test of whether we’ve actually built a business that doesn’...
08/09/2026

Our CEO, Ed, was away last week. Which gave us a fairly good test of whether we’ve actually built a business that doesn’t need the CEO involved in every decision.

The good news is 71a survived!

The team knew what they owned. Client work kept moving. Decisions got made. And, as far as we know, Ed’s holiday remained relatively interruption-free.

Always a good sign that the systems are doing their job.

Although we’re sure there’ll still be a few “quick questions” waiting for him. 👀

Things overheard in a paid media agency“Has tracking changed?”“What date range are you looking at?”“Can someone sanity c...
01/09/2026

Things overheard in a paid media agency

“Has tracking changed?”
“What date range are you looking at?”
“Can someone sanity check this?”
“Why has that suddenly shifted?”

One thing we’ve noticed is that the best conversations don’t always happen in meetings.They happen while making a coffee...
18/08/2026

One thing we’ve noticed is that the best conversations don’t always happen in meetings.

They happen while making a coffee, walking back from lunch, or when someone overhears a question and says, “Have you thought about it this way?”

Those conversations are hard to schedule, but they’re often the ones that make the biggest difference.

There’s something quite satisfying about a Monday morning when all the dashboards are updated, everyone’s back around th...
10/08/2026

There’s something quite satisfying about a Monday morning when all the dashboards are updated, everyone’s back around the stand-up screen, and the week starts with a clear plan.

It won’t stay that tidy for long…

But it’s a good place to start.

Summer in the office means holiday stories, slightly quieter calendars, and someone trying to remember how the air condi...
06/08/2026

Summer in the office means holiday stories, slightly quieter calendars, and someone trying to remember how the air conditioning works.

Business carries on, just with a bit more sun and a few more ice creams.

Today’s fuel☕ Coffee📊 Data💡 Good ideasIn that order.
22/07/2026

Today’s fuel

☕ Coffee

📊 Data

💡 Good ideas

In that order.

Address

A8 Elmbridge Court, Cheltenham Road East
Gloucester
GL31JZ

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+443303212000

Website

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