Social Jo

Simplifying Instagram for businesses through training & strategy.
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21/04/2026

So many business owners think they need a better strategy.

Most of the time, they’re just trying to do it all alone.

You second guess
You overthink
You try to do everything.

So everything starts to feel like a you're winging it.

Put yourself in the right room…

…and suddenly things shift.

Clarity comes faster
Ideas flow easier
Confidence builds quicker

That’s when your marketing starts to feel simple.

Not because it changed…but because you did.

This is why I always zoom out and look at the bigger picture with my clients.

This is what happens when you’re in the right room…the kind that challenges how you think.

26/01/2026

Celebrate International Women’s Day with Women’s Work Social! 💫

Join WWS founders Jo & Lauren for a standout morning of connection, inspiration and real conversations around giving, growth and the true value women bring to business.

This year’s theme is Give to Gain, and we’re exploring it in the most powerful way we know how:

With stories, insights and generosity from women who’ve been there, built that and still lead with heart.

Expect:

✨ Keynote from Nina Barough CBE, founder of the team behind The Moonwalk

✨ A panel of incredible female founders sharing openly and honestly

✨ Time to connect, reflect and cheer each other on – with coffee in hand

✨ A gorgeous setting at De Vere Horsley Estate

📅 Friday 13th March
🕘 9.30am – 12.30pm
📍 De Vere Horsley Estate
🎟 HUB Members: £33 | Non-Members: £67

Let’s make this a morning to remember.

Comment 'IWD' and we'll send you the link to grab your spot before they’re gone!

Jo & Lauren x

18/12/2025

Before you log off for Christmas, schedule your first post back - I promise, your future self will thank you!

3 easy ideas ⤵️

1️⃣ Reminder post
What you do + who you help
Format: Chatty reel or carousel
Hook: “Quick reminder of what I actually do…”
👉 CTA: save, follow, book a call

2️⃣ Helpful nudge
One simple tip to start the year
Format: B-roll reel or carousel
Hook: “If you’re starting the year feeling overwhelmed…”
👉 CTA: try this today, reply, DM me

3️⃣ How to work with me
Make it easy to book
Format: Carousel
Hook: “How you can work with me in January”
👉 CTA: book now, let's book a chat, Comment xyz / link in bio

📧 Repurpose each as an email - quick, easy, done.

One hour now so January-you isn’t:
• staring at a blank screen
• avoiding posting
• feeling behind

Save it. Schedule it. Switch off ✨

Have a lovely Christmas
Jo x

10/12/2025

The exact same post went out last.. not a-lot has changed!!

But no matter what your own personal dialogue looks like, this time of year can be a lot...

Done is better than perfection.

The run up to Christmas is a lot, no matter what that looks like for you.

Show up the best you can.

And be kind 😊

06/12/2025

More important than ever right now…

It’s today and we’d love to shine a light on the incredible women-led small businesses in our community.

Let’s all do our bit to support, celebrate and cheer on the brilliant businesswomen around us because when one of us grows, all of us benefit.

If you think your audience would embrace this message, SHARE this post to your stories and help spread awareness.

Start the conversation. Support local. Champion each other. 😊

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28/11/2025

🌈 Let's light up and support all the amazing small, independent businesses out there!

So on the busiest shopping weekend of the year, SHARE this far and wide and show your love by shopping small and local to support these amazing entrepreneurs! 🙌

06/11/2025

If you’re posting consistently but still hearing crickets
you’re not the problem.

Your content’s just not connected to your offer in a way people feel.

I help service-based founders turn “I’m showing up” into “I’m booking clients who actually get it.”

No complex funnels.

No content calendars that make you want to cry.

Just clear, simple marketing that finally clicks.

Stick around - let me help it all make sense from here.
🤍

24/10/2025

🎬 Create a Reel Transition in Under 10 Minutes!

Step 1:
🎵 Save this audio – tap the album cover on this reel and hit the Ribbon icon to save it.

Step 2:
📸 Film yourself anywhere - no fancy location needed! Just make sure your outfit or background has a pop of colour for impact.
After a few seconds, do a clap, click, or smile - this will be your transition point.

Step 3:
📱 Upload your video into your editing app. (Instagram’s own EDITS tool works perfectly.)

Step 4:
🎧 Tap your video → Tap Audio → Add your saved sound (or pick another one you love).

Step 5:
✂️ Find the exact moment you clap / click / smile. Tap Split - this divides your video into two clips.
You’ll use the split to create the “before and after” look.

Step 6:
🎨 Tap the first half of your video → Filters → Choose a black & white effect.

Optional: Add a bold or colourful filter to the second half to make your transition pop even more.

Step 7:
📝 Add your text:
– One line before the transition (the hook)
– One line after (the reveal or message)

EG:
🗣️ “People think booking a [photographer / coach / florist / etc.] is a luxury…” 👉 Clap 👉
💡 “It’s actually what saves them time, stress, and those ‘I wish I’d done this sooner’ moments.”

EG:
💬 “Everyone keeps saying they can just do it themselves…” 👉 Clap 👉
✨ “But when it’s done professionally, it actually makes them money.”

Step 8:
✅ Tap Export → Share to Instagram.
Your video will automatically carry over the audio.
Save to drafts if you’re not posting yet — or add your caption that ties back to your hook.

Final Tip:
💡 Ask yourself: What do I want someone to do after watching this reel? (Follow? DM? Save? Book?) Make it clear in your caption or text overlay.

🌟 SAVE this to come back to and get creating - remember done is better than perfect!

13/10/2025

📣 The Latest Instagram Update? It’s a Good Reminder to Sharpen Your Strategy - Not Scrap It!

Instagram’s had another little algorithm moment – and while the headlines are all “Reels! DMs! Recommended posts!”... the real question is:

What does this actually mean for you - a small service-based business trying to grow without a team of 10?

Let’s break it down...

It’s about to get harder for your ideal clients to see your posts - UNLESS your content is focused, relevant, and part of a strategy that fits your actual business goals.

➡️ And while everyone’s focused on cracking the feed...

Don't forget about your stories!

That’s where your already-warm people are - the ones who’ve basically said:

👋 “I’m into what you do”

Use them to:
→ Share behind-the-scenes as a female founder
→ Ask questions, use polls, invite conversation
→ Keep things original and low-pressure
And SELL!

✨ This is exactly what we cover inside my Marketing Power Session:

We look at your full marketing picture - your audience, offers, messaging and content and spot the gaps.

So you know where to focus next, what to shift, and how it all ties together to actually move your business forward.

📌 Save this post if your content needs a tidy-up.

I’ll keep sharing Instagram updates and strategies here but if you’re ready for the part where it all finally clicks, this session is where that starts.

🌟DM me Marketing or tap the link in bio for the details.

Address

Godalming

Website

http://www.socialjo.co.uk/

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