Your Brand Lab.

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07/05/2026

If you told 19 year old me that one day I’d be speaking on stages about marketing and helping businesses grow through social media… I probably would’ve laughed at you 😅

Especially when my main use for social media back then was uploading 147 blurry photos from a night out into a Facebook album called “nyts owt” 💀

Mad really.

But I think that’s why I find this industry so interesting.

We’ve gone from social media being somewhere we escaped to… to somewhere businesses are expected to build trust, visibility, communities and revenue.

Which is also why so many business owners feel overwhelmed by it.

There’s a lot of noise online.
A lot of pressure to constantly post.
And a lot of advice that forgets there are actual people behind the business trying to make smart decisions, not just go viral.

Very grateful to have been part of the speaker line-up at The Big Business Event 2026 yesterday 🤍

30/04/2026

Heading on the school run covered in prosecco 😅

Finalist for Female Entrepreneur of the Year 2026 with

29/04/2026

I’m posting all the time but feel like I’m getting nowhere… sound familiar?

I’ll be breaking it down at The Big Business Event 2026 next Wednesday 6th May.

Catch the Shouting in the Wrong Places workshop at 1:30pm.

Your Brand Lab and Shh! PR will also be exhibiting and able to support with all things Marketing & PR.

Grab your ticket: https://www.thebigbusinessevent.co.uk/event-details/the-big-business-event-2026

Something a bit unusual is coming. We’ve been working on a campaign that might just be the strangest thing either of us ...
29/04/2026

Something a bit unusual is coming.

We’ve been working on a campaign that might just be the strangest thing either of us has done professionally.

It involves animals.
It involves bad marketing decisions.
And it involves a truth a lot of businesses don’t want to hear.

Watch this space. 👀

Hannah & Amie-Leigh 🤍

13/04/2026

Stop leaving money on the table.

If you’re not tracking where your leads are actually coming from and which of those are turning into paying clients, you’re not making marketing decisions, you’re guessing and hoping it works out.

Views don’t pay invoices. Likes don’t grow your business. And no “hack” is going to fix a lack of clarity around what’s actually driving revenue.

The difference between businesses that stay stuck and those that scale is simple, they know what’s working, they double down on it, and they cut everything else without overthinking it.

Track your channels. Track your conversions. Track your revenue back to source.

Because data will do more for your business than any tip, trick or trend you see online.

07/04/2026

Leading with clarity is what makes fast decisions possible.

Not rushed decisions, just clear ones.

When there’s a clear understanding of what actually matters, what doesn’t, and where focus sits, there’s no need to overthink every option.

Decisions get made and things move forward.

Clarity removes the noise that slows everything down.

03/04/2026

The second you start telling everyone your “next big thing”,
you’ve basically opened the door for someone quicker (or with less overthinking) to go and run with it.

I’ve seen it happen so many times.
I’ve nearly done it myself.

Not everything needs announcing the minute you think of it. Some things need a bit of quiet while you actually get it off the ground.

Hold your own p**s.
Get it moving first… then you can talk about it like it was always the plan.

02/04/2026

Clear in, clear out… or in a lot of cases, unclear in, and then people wonder why nothing’s coming back out of their marketing.

I see so many businesses throwing more at it when it’s not working, more content, more platforms, more ideas, more noise, and none of it’s actually fixing the thing that’s causing the problem in the first place.

Because if someone lands on your page, your website, your content, and they can’t quickly understand who you’re for, what you actually do, and why they should care, then no amount of posting consistently or “showing up” is going to change that, it just means you’re pushing the same confusion out to more people.

Marketing isn’t a magic fix, it doesn’t step in and figure your business out for you, it just amplifies whatever is already there, so if the foundations are vague, the results will be too.

Clear in, clear out works both ways.

Get your audience nailed, tighten your offer, sort your positioning, and suddenly the same effort starts landing differently, because people actually get it.

Until then, you’re not lacking effort, you’re lacking clarity.

01/04/2026

Too much going on will kill your energy, creativity and momentum faster than doing too little.

Eliminate what doesn’t matter.

Not everything needs fixing… some things just need dropping.

-Channels you don’t need but feel like you should be on.
-Content that looks fine but isn’t actually doing anything.
-Tactics that sound clever but don’t lead anywhere.
-Stuff you’re doing out of habit, not intention.

This is where things start to click.

When you strip it back, you can actually show up properly where it counts.

The goal isn’t to do more. It’s to do the right things, consistently enough for it to work.

If it’s not contributing to growth, it’s just noise.

31/03/2026

Sounds obvious, right? But this is where a lot of businesses go wrong.

Because their marketing only works when everything lines up nicely.

-When they’ve got time.
-When they’re feeling motivated.
-When they’ve got something “worth posting.”
-When the offer feels clear (for now).
-When leads are already warm.

That’s not a strategy. That’s catching a good week and hoping it lasts.

A real strategy is built to hold up when things aren’t perfect.

-When you’re busy.
-When your focus is elsewhere.
-When you’re not showing up at 100% every single day.

It should:

-Keep your positioning clear so people get what you do without needing constant explanation
-Create multiple ways for people to find you, not just rely on one platform or one type of content
-Give your content direction so it’s actually doing something, not just sitting there looking nice
-Support how people actually buy now, which is slower, less predictable, and spread across multiple touchpoints

If your marketing only works when you’re “on it,” it’s going to feel inconsistent… because it is.

And that’s usually where the frustration comes from.

If you’re looking at your marketing thinking “this works… but only sometimes,” that’s the gap.

Drop a message or comment “strategy” and we will help you figure out where it’s falling down and what to fix.

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