22/05/2020
☁️ Out-of-home (OOH) advertising is, put simply, advertising that reaches people while they are in public places.
📲 In the United Kingdom, OOH advertising can be seen on roadside billboards, digital screens in shopping malls, and on bus shelters, as well as on the sides of buses.
👉🏼 Outdoor ads can be incredibly effective. One reason for this is that they are one of the purest forms of advertising. Online ads, in contrast, are always competing with content and often even disguised as the content itself, and so the ad can easily get lost or simply be ignored by consumers as they go about their busy internet lives. Outdoor advertising, on the other hand, will always stand out.