blattler

blattler We are an independent brand & communications agency with the sole purpose: to create better

As partners to our clients, we take a holistic view in pursuit of creating better: better customer experiences, better client engagements, and ultimately better brands. We help to build, shape, and maintain strong brands that communicate efficiently and effectively with their audiences at every touchpoint. From branding and identity to cross-media communication, packaging & POS, and production, we’re making every project count.

22/12/2022

It happens every year on the same day, and yet, every year, it seems to catch us off guard. Too many things to do before Christmas and not enough time to do it all.

Hopefully, you will find time to switch off for a few days and enjoy the festive season with friends and family.

Because not everyone is as fortunate and too many people are in danger of spending Christmas alone and, worse, without a roof over their heads, we support the good work of Crisis again this year.

Our donation will give homeless people the chance to feel human again. A warm welcome, company, nutritious meals including Christmas treats, a safe place to stay over Christmas, advice and support on housing and employment. For some, it is a chance for a fresh start; for others at least a break from the harsh life on the streets.

To our loyal clients and friends, and to our guests at Crisis, we wish you a Merry Christmas and a happy, healthy and prosperous New Year.

Daniel Blattler and team

is dead – long live printLike so many other sectors, the print sector has seen a huge change in recent years. Commerci...
01/09/2022

is dead – long live print

Like so many other sectors, the print sector has seen a huge change in recent years. Commercial print has been in decline for probably about 10 years now. And we have been managing this change with many of our clients too. However, you’d be wrong to write the sector off just yet.

Today, we print a fraction of what we used to. Print is not the go-to channel anymore; hence consumers are not bombarded with print collateral anymore. Data shows that people engage longer with print collateral compared to digital channels. They typically enjoy print at a more leisurely pace and tend to be more focused, therefore absorbing more information. Neuroscience might offer a reason for this: by engaging multiple senses, the reader’s brain stimulation and focus are increased significantly.

We are not pitching print against digital. The skill is to use print for the right reasons and take full advantage of all its benefits. Choosing recycled paper or material that is special to the touch, using binding or finishing techniques, raised spot varnishes, or even scented inks are much more than gimmicks. These decisions are not just about standing out; they are crucial in reinforcing the brand.

Whether it is a company brochure designed as a handout to impress the customers of M&A specialist Hampleton Partners, a large lay-flat coffee table book telling the success story of a unique retail concept in a visually engaging fashion, or the various collateral pieces we designed for aspiring members of The Wisley Golf Club, when you go to the trouble of printing, it really pays to get it right.

We don’t think print is dead, but the attitude of brands towards print has radically changed. In this digital age, print is appreciated more than it used to be. This creates a real opportunity for brands to stand out by producing well-designed, -crafted and -considered print collateral – audiences are sure to appreciate the effort and reward with high engagement.

12/07/2022

Capturing moments that make the right impression.

Communicating with pictures (moving or still) is now more important than ever. We have all become content creators with many pretty much document their lives (or at least an edited version of reality) for everyone to see.

We work on a huge variety of photoshoots – from big productions involving teams of location scouts, production teams, photographers and assistants, models and stylists, equipment hire, etc. to extremely pragmatic ‘no fuss’ photoshoots which would involve only one photographer and a camera (or even just an iPhone).

Understanding where the challenges and limitations are of each approach is important, and it helps to define what the recommended approach and required tools are for a particular job.

From concepts and mood boards to planning and coordination of the shoot through to post-production and photo editing, we’ve created plenty of images that you may have seen in a printed magazine, on websites, social media, or even on billboards in the UK and abroad.

www.blattler.com

Swiss cheese and Swiss chocolate are probably the best-known F&B exports from Switzerland but be assured – there’s more:...
15/06/2022

Swiss cheese and Swiss chocolate are probably the best-known F&B exports from Switzerland but be assured – there’s more: exquisite spirits, for example.

From Absinth to Vodka and Gin, Liqueurs and Rum, family-owned Swiss distillery Studer has passionately created some of the world’s most celebrated spirits since 1883. And today, more than ever, the family is tirelessly working on new creations, such as the BROOSTER range – cold-brew coffee from Illy caffe paired with one of Studer’s finest spirits: Rum, Williams, or Gin – a true taste sensation.

The distillery itself has been awarded “Best Swiss Distillery” numerous times, including 2019-2020 and 2021-2022, and “Best International Distillery” at the ISW (the biggest international trade show in Europe) three times in a row.

When Studer entered the UK market with the strategy to build and grow the Studer brand organically in the UK, we started with the build of their e-commerce website.

We treated the brand as a start-up business with a focus on flexibility and simplicity because these businesses inevitably go through a steep learning curve in a relatively short time frame. Therefore, flexibility and easy maintenance were key for the client. We built the website in a way that would allow us to easily expand and adapt the site with more functionalities as and when required and allow the client to manage and update parts of the website themselves.

Besides giving a glimpse of the brand’s story, the site is naturally designed as an online shop window. All products stocked in the UK are available for purchase online, fully integrated with stock control and a straightforward form to fill in the details when making a purchase. Since the website launch, a new page for cocktail recipes was added, a section designed for effortless content population by the client.

👉 Intrigued to find out more?

https://www.studer.uk.com

All things to all peopleWe certainly aren’t the first to tell you that you can’t be all things to all people. And figuri...
17/05/2022

All things to all people

We certainly aren’t the first to tell you that you can’t be all things to all people. And figuring out what makes a brand unique should be every designer’s or brand strategist’s approach to a re-brand. When Michael from Sashco came to us to talk about the next phase of the business he built over 20 years, we did exactly that.

Sashco was and still is an established window supplier to the trade with a strong reputation. However, Michael recognised that the business had more potential, which he was eager to explore: the residential market.

Over the years, Sashco always had some residential customers, but it was never a focus of the business. And indeed, there was some nervousness that this move could potentially jeopardise his trade business. In one of our brand sprints, we defined the brand DNA and formulated a plan.

Sashco is all about quality and genuine, honest advice – something that’s easily translated to the trade and the retail market. The trade customers have always appreciated Sashco’s passion, reliability, know-how and appreciation for architecture, and these values are equally important to the retail customer.

Having identified the brand DNA and strategy, we gave Sashco a new look. Naturally, the logo is a visual expression of the strategic work done beforehand. Carefully crafted, sophisticated and contemporary with an appreciation of the classic sash window, Sashco is ready to take on the residential market as well as servicing its trade customers.

While we agree with the statement ‘you can’t be all things to all people’, this doesn’t mean you can’t expand or diversify as long as you don’t compromise your brand DNA.

It goes without saying, but packaging is hugely important in delivering a customer experience. Particularly luxury brand...
05/05/2022

It goes without saying, but packaging is hugely important in delivering a customer experience. Particularly luxury brands spend an enormous amount on packaging that delivers on the luxury brand experience associated with the brand.

So when we worked with The Wisley on creating packaging for their welcome pack – designed to be handed out to new members – we naturally considered all the obvious options such as high-end cardboard boxes, wooden boxes and even metal boxes designed to hold the bag tag along with the member introduction collateral, personalised golf balls and the share certificate.

When you know The Wisley, ‘the obvious’ doesn’t seem right however. The Wisley is not about doing what everybody else in the golf industry is doing, and so it didn’t feel right to give a new member a box – even if it is a luxurious one – that will most likely find its way into landfill once all items are removed. We looked into a more purposeful solution – a box with more than just one use, a box that would outlive its content so to speak.

The answer was found in a bespoke Wisley-branded leather shoe bag in a typically understated design. The inside of the shoebag features a simple recycled cardboard insert meticulously designed and laser cut for precision cardboard engineering. The insert is made from recycled cardboard and is going back into recycling once the items have been removed. The shoebag is a nice gift for the new members and is no doubt enjoyed for years to come.

User Experience – a relatively recent term, claimed by the digital world.The concept of considering the user experience ...
26/04/2022

User Experience – a relatively recent term, claimed by the digital world.

The concept of considering the user experience is however much older and is something designers have been focusing on across all design disciplines for many decades. It would be unimaginable to design a product without putting the user centerstage. The same has been true for a well-designed print project. Designers carefully consider every dimension. From material choice to finishing techniques and, of course, the structuring and design of the information. Good design always focuses on the user and considers every aspect of the experience whether this experience is digital or not.

Check out our latest cross-media communication case study on our website: www.blattler.com

For all those who love design and colour. And for colour management professionals who think outside the box. GMG Color’s...
14/04/2022

For all those who love design and colour. And for colour management professionals who think outside the box.
GMG Color’s very own magazine trueColors is released bi-annually in German and in English.

We are proud to be a part of the team behind this magazine. It’s really nice to see a brand embrace good old print in such a way. No compromise. Great choice of material, the best finishing and naturally amazing print quality. A pleasure to hold in your hands and immerse yourself in some interesting stories. By the way, subscription to the print magazine is free and, of course, it’s also available online at https://gmgcolor.com/truecolors

The master copy of trueColors is written in German, our in-house team of bi-lingual editors and transcreators adapt the content to resonate with the English speaking audience while maintaining the existing tone, intent and style.

The result is simply not comparable with a translation. Transcreation is an art, just like copywriting is and it requires the creators to not only understand the two languages but also the two cultures.

We do transcreations from English to German and German to English.

The most powerful marketing campaigns are those that don’t feel like you are being sold to. When we came up with the ide...
07/04/2022

The most powerful marketing campaigns are those that don’t feel like you are being sold to.

When we came up with the idea of creating a golf magazine for The Wisley, we had a ton of ideas for content. As per the concept of Upswing, we didn’t want the usual golf magazine content because, frankly, what’s the point in that. So one of the regular columns was ‘A Future Star in a Dream Car’.

We knew that a good majority of our readership likes nice cars, but we didn’t just want to write the usual car review. Instead, we looked for some young talents who had a good chance to make it in whatever their chosen field is, and interviewed them on the way to The Wisley in a stunning car that these young talents may be lucky enough to drive one day.

Our readers were able to enjoy a truthful account of the experience in the car and got a bit of an insight into the lives of the various young talents we interviewed. Surely a winning combination.

Jude Russell was the first talent to be featured in our “Future Star in a Dream Car”. When we took the young and up-and-coming footballer Jude for a spin in​ Bentley Continental GT, he played at the Crystal Palace Academy. Soon after our article went live, Jude was proud to announce that he was given his first pro contract at Crystal Palace. He has since signed for Brentford where he is slotting in nicely into the B team.

Josh Uduje couldn’t believe his eyes when he was picked up in the Aston Martin DB11. Josh is a very promising basketball player, currently studying and playing in the US. His career is progressing nicely both academically and on-court we are pleased to report.

Thalia Kirby was clearly impressed when the Ferrari Roma turned up to take her on a ride. The young ambitious lady is currently studying and playing golf in Florida. We do hope her dream to be invited to play Augusta Women before 2025 will come true.

Of course, we wish all of our future stars all the very best of success. Watch this space.

We’re excited to reveal our brand-new website and you may have noticed our new logo too. Take a peek.We felt that it was...
07/04/2022

We’re excited to reveal our brand-new website and you may have noticed our new logo too. Take a peek.

We felt that it was time for a refresh since, as an agency, we have naturally evolved. Partly because we had to, but mostly because we wanted to. After all, the world is constantly changing and our industry is often leading such change.

When blattler was founded in 2003, our main focus was on branding, print design and print management, including in-house artwork and pre-press. Over the years, the focus on print has clearly changed and much of the print projects we had been involved in required a digital presence. In fact, we have advised clients back in 2009 to think about the future of their print communication and one such project led to the creation of several award-winning apps, for example.

We have always observed consumer or indeed human behaviour as it forms the basis for all our work. In the digital world, behaviour changes happen much quicker and we see more diverse behaviours and interactions with the various channels available to us. These observations are still today the basis of our work whether this work is in print, online, social media or events and even packaging.

From branding and identity to cross-media communication, packaging & POS, and production, we’re making every project count in pursuit of achieving better: better customer experiences, better client engagements, and ultimately better brand loyalty.

We hope you enjoy exploring our new website and be assured we will regularly add new projects and case studies to the site.

Should you have any questions, do feel free to get in touch:

[email protected]
www.blattler.com

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