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Our smarter property marketing, software and data solutions can help you build your business, improve your efficiency, generate additional revenue streams, and offer a better experience 24/7 for customers at every stage of their property journey. Like and follow Zoopla Advantage for insights, updates and resources to help you adapt to the ever-changing property market. And make smarter, more infor

med business decisions. Everything you need to succeed, all under one roof. We're here to answer your questions Monday - Friday, between 9:30am & 5:30pm. As much as we love to see your feedback on the articles and updates we post, we do have certain rules that our ‘likers’ need to be aware of. We reserve the right to remove any content that we deem to be inappropriate, offensive, abusive or aggressive, that isn’t relevant to the post you are commenting on, or that contains any links that will promote or draw traffic to your own/a competitor’s website. If a ‘liker’ persists in breaking the rules, we won’t hesitate to block them from our page. We also ask that you don’t leave any personal details on our page – if you want to contact us direct, please fill out our form here: https://advantage.zpg.co.uk/contact/

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In the face of higher borrowing costs and the search for value, one of the key trends for 2024 will be buyers continuing...
22/12/2023

In the face of higher borrowing costs and the search for value, one of the key trends for 2024 will be buyers continuing to look further afield in search of a better deal.

Data in our new House Price Index Report shows that up to half of would-be movers currently living in southern regions are looking to move more than 10 miles away.

It highlights the opportunity for estate agents and housebuilders to capture and nurture demand coming from further afield, especially as these buyers may well have more money to spend: https://bit.ly/3Rz6jKz

Zoopla Wrapped 2023: what was the best-selling property type in 2023? How high did mortgage rates get and how far did ho...
18/12/2023

Zoopla Wrapped 2023: what was the best-selling property type in 2023? How high did mortgage rates get and how far did house prices dip? Get all the details on Zoopla bit.ly/3GIGD9y 👆

According to our new Rental Market Report, the supply-demand imbalance in rented housing will not disappear in 2024, but...
12/12/2023

According to our new Rental Market Report, the supply-demand imbalance in rented housing will not disappear in 2024, but the market will become more balanced.

Get all the latest rental supply, demand and pricing data at a national and regional level in the full report on Zoopla Advantage: https://bit.ly/3Rk56Xp

🆕 In our new House Price Index Report, we see that buyer demand weakened over the summer as mortgage rates increased. An...
28/11/2023

🆕 In our new House Price Index Report, we see that buyer demand weakened over the summer as mortgage rates increased.

And, while there’s been a slight rebound over the autumn, it’s still 13% lower than 2019.

However, demand is also 10% higher than last year, when the mini-budget fallout drove a rapid decline in buyer interest.

While there are fewer buyers in the market, new sales are still being agreed, tracking 15% higher than a year ago and 5% higher than 2019 levels: https://bit.ly/47TPaSn

According to our new House Price Index Report, first-time and cash buyers have made up 2 in 3 sales in 2023 as high mort...
30/10/2023

According to our new House Price Index Report, first-time and cash buyers have made up 2 in 3 sales in 2023 as high mortgage rates hit mortgage-reliant borrowers.

Rapid rent growth is supporting demand from first-time buyers, despite that growth being lower than in recent years. In markets with lower house prices, mortgage rates are lower than rental costs.

Cash sales are holding steady, having grown over the last five years from 1 in 5 sales to 1 in 3 sales this year: https://tinyurl.com/yc32nr87

06/10/2023

🔊 Calling all agents! Catch up on our latest Market Outlook webinar featuring our Director of National Sales, Nikki Cole, and our Brand Marketing Lead, Kristi Rennie.

Our Executive Director of Research, Richard Donnell, joins them to talk strategies for agents to succeed in the current housing market.

Watch now ▶️ http://bit.ly/45kdPOj

According to our new House Price Index Report, the decline in buyer demand over the summer has started to reverse. Enqui...
28/09/2023

According to our new House Price Index Report, the decline in buyer demand over the summer has started to reverse.

Enquiries to estate agents are up 12% since the August bank holiday weekend. However, the improvement is off a low base - demand remains 33% lower than a year ago and in line with 2019.

This uptick in enquiries is partly seasonal, but also reflects improved consumer confidence. And that figure is at a 2-year high amid hopes that mortgage rates will go lower: https://tinyurl.com/yntt9p24

🏡 Join our Executive Director of Research, Richard Donell, and our Director of National Sales, Nikki Cole, for our Estat...
27/09/2023

🏡 Join our Executive Director of Research, Richard Donell, and our Director of National Sales, Nikki Cole, for our Estate Agent Market Update webinar.

📅 Tuesday 3rd October
⏰ 10:30 - 11:15 am

In the session, they’ll share:

✅ The outlook for the market for the remainder of 2023
✅ What is the right strategy for the sales market now?
✅ Sales volume vs. house prices & affordability
✅ Where you should focus to succeed in the current market

They'll also be on hand to answer your questions in a Q&A session. Spaces are limited – so don’t miss out.

🔗 Register Now: https://tinyurl.com/34zny879

25/09/2023

🚨 Calling all housebuilders: Zoopla's Alex Rose shares the three biggest takeaways from our recent Market Update Webinar.

Get all the insight from the full webinar, available now on-demand on Zoopla Advantage: https://tinyurl.com/ymbz9djs

The latest from our new Rental Market Report: Demand for rented homes is slowing off a very high base – but with rental ...
14/09/2023

The latest from our new Rental Market Report: Demand for rented homes is slowing off a very high base – but with rental supply staying low, we’re still seeing upward pressure on rental prices.

Rental growth has been running in double digits for 18 months. Average rents have increased by £110 per month over the last year – an annual increase of £1,320.

Get the full pricing, demand and supply outlook for the rental market in the full report on Zoopla Advantage: https://tinyurl.com/p6e7pdhb

Join our Executive Director of Research, Richard Donell and our Director of New Homes, Alex Rose, for our Housebuilder M...
08/09/2023

Join our Executive Director of Research, Richard Donell and our Director of New Homes, Alex Rose, for our Housebuilder Market Update webinar.

📅 Date: Tuesday 19th September
⏰ Time: 10:30 - 11:15 am

In this session, they’ll share:

✅ The outlook for the market for the remainder of 2023
✅ The impact of mortgage rate changes
✅ Sales volume vs. house prices and affordability
✅ Tips and tricks to succeed in the current market

And they'll also be on hand to answer your questions in a Q&A session. Spaces are limited – so don’t miss out.

🔗 Register now: https://tinyurl.com/3yd2xjvf

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