Hobo Web UK SEO Services

Hobo Web UK SEO Services Shaun Anderson (aka "Hobo") is a forensic SEO specialist and digital marketing veteran with 25 years of experience in technical SEO and software development.

Hobo Web is ranked Number 1 SEO blog in UK by Feedspot in 2025 and 2026. Scotland, UK. We are a search marketing company - we make websites and we promote them on the web.

Testing "Image Entity SEO" tactics straight from my deep dive into the 2024 Google Content Warehouse API leak!I've poste...
22/01/2026

Testing "Image Entity SEO" tactics straight from my deep dive into the 2024 Google Content Warehouse API leak!

I've posted a collection of official Shaun Anderson AKA Hobo profile images of myself (Shaun Anderson AKA Hobo SEO). Each one reinforces entity signals:
- Overlaid OCR text like "
Shaun Anderson SEO".
- Captions hammering location (Greenock, Scotland) + expertise (AI SEO Expert).
- High-quality variety to boost NIMA scores and originality.

Goal? Impact Google Image Search for queries like "Shaun Anderson SEO" or "Hobo SEO expert" – strengthening Knowledge Graph ties, entity recognition, and cross-platform authority. Will volume + freshness + context + OCR win out?

Early days (thread is brand new), but this could be a useful test if you are interested in personal branding in image SERPs and in AI answers.

Inspired by my Image SEO guide from a primary review of the Google leaked attrbutes api code: https://www.hobo-web.co.uk/the-definitive-guide-to-image-seo-google-content-warehouse-imagedata-schema-analysis/

What do you think – Can you see what I am doing? Will it work?

Bonjour, je m’appelle Hobo et j’ai été invité à être l’un des conférenciers principaux sur le SEO à SMX Paris 2026, le 9...
14/01/2026

Bonjour, je m’appelle Hobo et j’ai été invité à être l’un des conférenciers principaux sur le SEO à SMX Paris 2026, le 9 mars 2026.

What is E-E-A-T in SEO? https://www.hobo-web.co.uk/what-is-e-e-a-t-in-seo/ My collated thoughts - draft 1 - on the subje...
07/01/2026

What is E-E-A-T in SEO? https://www.hobo-web.co.uk/what-is-e-e-a-t-in-seo/

My collated thoughts - draft 1 - on the subject of EEAT so far. I'm almost finished with the topic and tying it into my work with the Google content data warehouse leak, exploits, webmaster guidelines, quality rater guidelines, HCU, spam updates, core updates, DOJ antitrust trial and Content Warehouse leak.

"'Stand and deliver,' they cried, Then, 'Your money or your life,' Coachmen cursed and ladies sighed, But paid all, afra...
07/01/2026

"'Stand and deliver,' they cried, Then, 'Your money or your life,' Coachmen cursed and ladies sighed, But paid all, afraid of strife." THE TRUE STORY OF DICK TURPIN - KENNETH PHILLIPS - 'KENTISH POST', 22nd to 25th June, 1737:

"We call these 'Your Money or Your Life' topics, or YMYL for short" - Google 2025.

The clue's in the name.

"We try to launch quality improvements as soon as they're ready & evaluated. Having quality changes ready for a specific...
13/12/2025

"We try to launch quality improvements as soon as they're ready & evaluated. Having quality changes ready for a specific date/time is never a given, and pre-announcing for a fixed date isn't possible." John Mueller, Google 2025 - re: Google December 2025 Core Update.

SEO Legendary Quotes No.1: SEO "SPAM" = "Sites Positioned Above Mine" first attributed to (by me in this X post) NetGuy ...
04/12/2025

SEO Legendary Quotes No.1: SEO "SPAM" = "Sites Positioned Above Mine" first attributed to (by me in this X post) NetGuy - a user in - in a reply to GoogleGuy (Matt Cutts) on May 19, 2003.

25/11/2025

In an age where "Content" is free and infinite, "Context" (who wrote it and how) becomes the only scarce asset.

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