Geeky Tech

Geeky Tech Geeky Tech is a digital marketing agency that specialises in SEO/GEO and paid advertising for B2B tech companies. Ready for real business growth?

Geeky Tech is a B2B technology marketing agency that specialises in SEO/GEO and PPC. All our bespoke services are done in-house by our team of expert Geeks. Using organic/AI-driven search and digital advertising, we find out where your customers are and how they search for your product or service. We then leverage what we know about your target audience to map out your organic/LLM and paid digital

strategy, so that your customers can always see you, even when they’re not looking. We specialise in SEO/GEO for technology companies because we want to help world-changing tech get noticed. We've double, tripled, and quadrupled our clients' keyword rankings and organic traffic, and we'd love to show you how we can get you the same results. Get in touch with the tech marketing Geeks for a free review!

Everyone wants the AI visibility graph 📈The one with the big arrow pointing ⬆️And honestly? We get it.With everyone raci...
28/08/2026

Everyone wants the AI visibility graph 📈The one with the big arrow pointing ⬆️
And honestly? We get it.

With everyone racing to improve their visibility in ChatGPT, Gemini, Perplexity, and beyond 🤖, marketing teams are under pressure to prove their GEO efforts are working.

The tricky part? AI metrics are still a bit... funny.

📣Share of Voice
🔗Citation Count
📊AI Visibility Scores

These can be useful signals, but they’re built on different tools and (sometimes) a fair bit of educated guessing.

❌That doesn’t mean they’re useless
✅But it does mean they need context.

The real question isn’t:

"Are we getting mentioned by AI?"

It’s:

"Is our AI visibility translating into something that matters for the business?" (💰)

The strongest GEO reporting combines AI signals with the metrics leadership actually cares about: traffic, leads, conversions, and revenue.

Because a pretty dashboard is nice… but a business case is better 🚀

🎙️ In our latest episode of SEO Unfiltered, How to Show Your Boss Your GEO Strategy Is Working, we break down which AI metrics are worth tracking and which ones need a healthy dose of scepticism. You’ll learn how to turn GEO data into a story your stakeholders will love you for.

Watch now 👉 https://tinyurl.com/3btzm7ce

13/08/2026

Should you create a Markdown version of your website for AI crawlers? 🖥️ Short answer: probably not. 😅

Much of the current GEO conversation is driven by speculation rather than data. And in most cases, the issue isn’t that AI systems can’t 'read' HTML, but that the site itself is poorly structured, hard to render, or missing the fundamentals that help both humans and machines understand the content.

⚡ Why not channel that Markdown-wielding energy into:

✅ Focusing on strong SEO and AI search foundations.
✅ Building clean, semantic HTML.
✅ Making sure your content structure is easy to crawl and interpret.
✅ Measuring what AI systems are actually saying about your brand before chasing new tactics.

✨ If your site is already discoverable, understandable, and generating visibility in AI-driven results, a separate Markdown layer is unlikely to be worth the effort.✨
You’re better off finding out what the data says you actually need to fix. 🙂

Read more about it in our latest post: https://tinyurl.com/2s44mv73

Meet Kanita, one of our expert Paid Search Strategists helping to turn clicks into growth for your B2B brand 📊When she’s...
07/08/2026

Meet Kanita, one of our expert Paid Search Strategists helping to turn clicks into growth for your B2B brand 📊

When she’s not digging into data and finding new ways to make each campaign more effective, you can find Kanita pouring over the past in a quiet museum or second-hand bookshop 🏛️📚

Hi Kanita! 👋

Everyone is publishing more content, but how much of it is actually memorable?Very little. And there we have it: the gre...
29/07/2026

Everyone is publishing more content, but how much of it is actually memorable?

Very little. And there we have it: the great content saturation problem.

🤖 AI can create content in seconds (a huge win for productivity).

BUT… this means the web is now full of content that says the same thing in slightly different ways.

For SEO and GEO, publishing more isn’t enough anymore. 👀

Here’s why memorable content wins:

🔎 1. Search is flooded with average content

With AI, anyone can produce content at scale. As a result, every niche is becoming more competitive.

If your article sounds like the other ten results on page one, why would Google (or an AI assistant) choose yours?

✨ Originality is becoming a competitive advantage.

📉 2. Generic content won’t rank (or get cited)

Google’s goal has always been to surface the most helpful result, not simply the longest or most keyword-rich page. The same applies to AI-powered search.

🧠 LLMs look for content that’s clear, trustworthy, and genuinely useful enough to reference.

If you’re repeating what’s already been said, you’re giving search engines and AI nothing new to work with.

🏆 3. Experience is your ranking advantage

E-E-A-T is more important than ever.

Anyone can summarise a topic, but fewer people can share original examples, provide authoritative insight, or discuss mistakes and lessons learned.

💡 Those experiences create content that AI can’t fabricate — and that’s exactly what makes it valuable.

🤝 4. Optimise for people and AI

The best-performing content isn’t written for algorithms alone.

It’s written to answer real questions and leave the reader with something they’ll remember.

That same content is also more likely to be linked to and surfaced in AI-generated answers. 🔗

As content saturation continues to grow, the goal isn’t to publish the most.

It’s to publish something worth finding. 🚀

Be memorable.
Be trustworthy.
Be worth citing.

22/07/2026

🎙️ New episode of SEO Unfiltered is live!

In Episode 5.4, we look at how to prove your GEO strategy is actually working. GEO reporting is still evolving, but marketers can still build a credible story by benchmarking AI visibility, tracking the right metrics, and pairing those signals with concrete evidence from search and referral data.

In this episode, we cover:

🟣 How to build a prompt benchmark set
🟣 Which GEO metrics matter most
🟣 Why AI visibility should be paired with GA4 and GSC
🟣 How to improve visibility across LLMs
🟣 How to present GEO progress in a way leadership will understand

📺🎧 See it on YouTube: https://youtu.be/ri92zBGNKiU or listen in on your favourite podcast app. For show notes and transcripts, click here: https://youtu.be/ri92zBGNKiU

14/07/2026

AI is everywhere right now, and we’re part of that conversation. 🤖

At Geeky Tech, we spend a lot of time thinking and talking about AI, GEO, and LLMs. It’s part of our job to stay ahead of what’s coming and what it means for our clients. 🔭

But at the end of the day, our stance is simple:

We’re a human-centric agency. 👥🤸

That’s it. That’s the message. 🫶

Our Geeks meet from all four corners of the earth 🌍 Tamzin and Kayla from our Content team recently met IRL for the firs...
01/07/2026

Our Geeks meet from all four corners of the earth 🌍 Tamzin and Kayla from our Content team recently met IRL for the first time in South Africa! 🇿🇦 SEO, but make it scenic 😎

Most AI-assisted writing is polished but empty 🕳️ We all know what AI slop is: content that feels a little soulless.🧹🪣 H...
29/06/2026

Most AI-assisted writing is polished but empty 🕳️ We all know what AI slop is: content that feels a little soulless.

🧹🪣 Here are 4 ways to make your AI-assisted content sharper, more human, and more credible:

✅ Start with a point of view. If your prompt has no opinion, your piece will fall flat.
✔ Aim for a unique perspective that others haven’t covered before.
✔ Avoid generic claims by anchoring the draft in lived experience.
✔ Use it to structure outlines and ideas, not to relay the message.
✔ Utilise ‘you’ and ‘we’ to connect emotionally to the reader.
✅ Get rid of vague language that sounds polished at a glance, but says almost nothing.
✔ Replace generalities with concrete outcomes, numbers, and examples.
✔ Avoid punchy statements that sound like word salad.
✔ If the reader can’t picture it, the line is still too abstract.
✅ Remove the AI tells. Everyone is catching on to those.
✔ Remove cliché constructions like “It’s not X, it’s Y.”
✔ Watch for over-explaining sentences that restate the obvious.
✔ Rewrite anything stiff, generic, or oddly over-enthusiastic.
✔ Use em dashes very sparingly.
✅ Edit for voice, not grammar only. Clean writing isn't the same as good writing.
✔ Read it out loud so your ear catches what your eyes miss.
✔ Trim the fat. People’s attention spans are precious.
✔ Cut the obvious. Trust the reader to connect the dots.
✔ Compare your draft to a piece you really like.

17/06/2026

🤖 Large Language Models (that's LLMs to you and me) are changing the way businesses work, whether it's content creation, research, or even engaging with customers.

We all know they bring countless benefits, but like any tool, they're not perfect. Let's take a look at both sides of the coin 👇

⚡ Strengths:
✅ Process vast amounts of information in seconds
✅ Improve productivity and content workflows
✅ Generate ideas, summaries, and first drafts at scale
✅ Support multilingual communication and accessibility

⚠️ Weaknesses:
❌ Can "hallucinate" and present inaccurate information confidently
❌ May reflect biases present in training data
❌ Lacks genuine context and human judgement
❌ Can struggle with nuanced, industry-specific expertise

The real conversation around AI integrity isn't whether AI is good or bad. It's about using it responsibly.

The most effective marketing teams don't replace human expertise with AI. Instead, they combine AI efficiency with human oversight and critical thinking. This helps us stay accountable.

〰️The bottom line? AI can help you work faster, but it can't take responsibility for what you publish. That part still belongs to us.

The Geeks always seem to meet at the beach 🏖️   😎 Kat and Kanita recently met up in Malta, where they chatted non-stop a...
11/06/2026

The Geeks always seem to meet at the beach 🏖️ 😎 Kat and Kanita recently met up in Malta, where they chatted non-stop about Geeky Tech-related topics (or something like that 😄).

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Wednesday 9am - 5pm
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