In 2010, Malcolm Gilbertson realised he had more in common with gorillas than design agency folk. Why does this agency cut corners? I’d rather work this out with them. Isn’t this what we tried to sell the other brand? Hmm, is the client on holiday, I haven’t seen them for weeks? All reasons why Malcolm decided to start his own company. One that did things the right way, gave two hoots about produc
ing great, original work every time, and treated staff and clients well. No to ‘them’ and ‘us’, yes to ‘hey team!’ At the time, he was reading a book about silverbacks and their troops, and imagined a place where everyone respected each other and worked together towards a common goal, like it was second nature. That’s why we welcome you into our Troop, to work with us, throwing off the shackles of the traditional client/agency relationship. Building trusting, fun and effortless relationships is what we’re all about – and success follows. Come on in, and see for yourself. Silverback, as in the gorilla? We’re always asked why we’re called Silverback®. Well, silverbacks are big, strong and powerful, with an innate wisdom that goes back for generations, almost to the beginning of time. So how does that relate to an independent design and web agency in Surrey? Well, silverbacks are respectful of their troop, protecting and nurturing it with their lives, they thrive off collaboration, are brave enough to stand up for what they believe in, and know instinctively when they’re right. Just like us, mostly. Well, we learned from the best (gorillas).
