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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Ready Rank, 8 Monceux Road, Hailsham (2026)

13/01/2026

Most small business websites get their meta title completely wrong — and it's costing them clicks.

Your meta title is that blue link people see in Google search results. It's often the first thing a potential customer reads about your business, and you've got about 60 characters to convince them to click.

Here's the formula I use for local service businesses to get both clicks and rankings:

Primary Keyword + Location | Core Value/Offer/CTA

It keeps things tight, relevant, and compelling. A few examples so you can see it in action:

- Plumber in Brighton | 24/7 Emergency Callout
- Gardening Services Leeds | Free No-Obligation Quote
- Electrician South London | Same-Day Service Available

Your meta title isn't creative writing. It's signposting. And it needs to do three things: lead with what people are actually searching for, show them you're local, and give them a reason to click your link instead of the one below it.

Most websites just use their business name or "Home" or "Welcome." That tells Google — and your potential customers — absolutely nothing.

If you want, tell me three things and I'll write yours for free: your main keyword, your service area, and your unique offer or selling point. Just drop them in a message, and I'll send you back a meta title you can use straight away.

06/01/2026

Your homepage has one job: make it obvious what you do and how to work with you.

But most small business websites get this wrong. They're either too vague, too cluttered, or they bury the most important information where no one will find it.

If someone lands on your site and has to think too hard about what you offer or how to contact you, they won't bother. They'll hit the back button and call your competitor instead.

Here are the five biggest mistakes I see:

No clear headline. If your main heading says something like "Welcome to our website" or "Your trusted partner in excellence," you've already lost them. Just say what you do and where you do it.

Hidden contact details. Your phone number should be at the top of every page. If it's only in the footer, you're making people work too hard.

No clear call-to-action. Don't make visitors guess what to do next. Tell them: "Get a quote," "Book a call," "Request a callback." Make it obvious.

Walls of text. No one reads long paragraphs on a homepage. Break it up. Use short sentences. Make it scannable.

Slow loading speed. If your site takes more than three seconds to load, half your visitors are already gone.

Any of these sound familiar? If you're not sure whether your homepage's doing its job, I'll check it for free. Just send me your URL and I'll give you three quick fixes you can action this week.

30/12/2025

Your website layout isn't just about making things look nice — it's about guiding people towards booking, calling, or enquiring.

But most small business websites get this backwards. They focus on fancy designs or cramming everything onto one page, and forget the actual job: getting visitors to take action.

The right layout depends on what you want people to do. If you're a plumber, electrician, or any trade where people need you now, your layout should be built for speed. Big contact button, phone number at the top, and a clear headline that says exactly what you do and where.

If you're a consultant or service provider where people need to understand your offer first, you need a layout that builds trust before asking for the sale. Testimonials near the top, a simple explanation of how you work, then a clear next step like "Book a free call."

Here's the mistake: copying layouts from businesses that work differently to yours. A restaurant doesn't need the same layout as a roofer. A coach doesn't need what a salon needs.

Your layout should match your customer journey — not just what looks modern.

Want me to take a look at yours? Send me your site and I'll tell you if your layout's helping or hurting your conversions.

23/12/2025

The truth? You don't need hundreds of keywords. You need the right ones.

Most small business owners get told they need to "rank for keywords" — so they stuff their website with every phrase they can think of. Plumber, emergency plumber, boiler repair, bathroom fitting, tap replacement... and on it goes.

But here's what actually works: focusing on the keywords your customers are genuinely typing into Google when they need what you offer.

Here's how to find them:

Think like your customer. What would you search if your boiler broke at 11pm? Probably "emergency plumber near me" — not "professional heating solutions provider."

Check Google's suggestions. Start typing your service into Google and see what it auto-fills. Those are real searches from real people in your area.

Look at "People also ask." Scroll down any search results page and you'll see questions people are actually asking. Answer those on your site.

You don't need a massive list. You need 5–10 solid, relevant phrases that match what your customers are searching for — then use them naturally across your site.

If you're not sure what keywords you should be targeting, I can help. Send me your website and I'll tell you exactly which ones to focus on — no jargon, just clear next steps.

16/12/2025

One thing every local business should do this week: update your business hours on Google.

Sounds almost too simple, doesn't it? But here's the thing — outdated hours are one of the top reasons customers get frustrated with local businesses. Someone sees you on Google, drives over at 4pm, and you're already shut. They're annoyed, you've lost a sale, and Google notices the mismatch.

Especially now, heading into the festive period, your hours are probably changing. Half days before Christmas. Closed between Christmas and New Year. Back to normal mid-January. If your Google Business Profile still says you're open when you're not, you're creating problems for yourself.

Here's what to do today:

Open your Google Business Profile and check your hours. Update any seasonal changes now — don't wait until the day before. Add special hours for bank holidays or early closures. Google lets you set these in advance.

It takes two minutes and it saves you the "I turned up and you were shut" reviews. Plus, accurate information improves your local ranking. Google rewards businesses that keep their details current and trustworthy.

Small action. Big impact.

Need help making sure your Google listing is working as hard as it should? Drop me a message and I'll send you a free review with specific fixes for your business.

11/12/2025

⭐⭐⭐⭐⭐ Becci runs Cheeky Pickles, a brilliant little business helping families make the switch to reusable nappies. She needed a website that not only shared her cloth nappy library but also guided people through her new Beginners Guide with a full landing page, email funnel, and mailing list setup.

We worked together to build a clean, easy-to-use site that feels like her — and helps more parents find her resources online.

Massive thanks to Becci for the lovely feedback

If you’re looking to get your own business online, I’d love to help you do it right.

09/12/2025

Most small business owners obsess over getting backlinks from other sites. But there's a simpler SEO win sitting right under their nose: internal links.

Internal linking is just connecting pages on your own website together. But when done properly, it helps Google understand what your site's about and which pages matter most.

Here's how to do it right:

Link from your homepage to your key service pages. These are the pages you want to rank for — make sure Google knows they're important by linking to them prominently.

Use descriptive anchor text. Instead of "click here," use something like "our plumbing services in Brighton." It tells both visitors and Google exactly what they'll find.

Add links naturally within your content. If you mention a service or location in a blog post, link to the relevant page. It keeps people on your site longer and helps Google map out your content.

Think of your website like a high street. If all your shop signs point to the main entrance but nobody can find the individual departments, people get frustrated and leave. Internal links are your signposts.

The best bit? You're in complete control. No waiting for other sites to link to you.

02/12/2025

You've built your new website. It looks great. You're ready to launch.

But before you hit publish, there are five things you absolutely need to check — or you'll be fixing avoidable problems a week later when you should be getting enquiries.

I've seen so many small business sites go live with basic issues that kill conversions or stop Google from finding them properly. Ten minutes now saves you hours of frustration later.

Here's your pre-launch checklist:

1. Your contact details work everywhere
Test your phone number clicks through on mobile. Check your contact form actually sends to the right email. Sounds basic, but broken contact forms are shockingly common.

2. Google can find all your pages
Submit your sitemap to Google Search Console. If Google doesn't know your pages exist, no one's finding you in search.

3. Your site loads quickly on mobile
Most of your visitors will be on their phone. If your site takes more than 3 seconds to load, they're gone. Run it through Google's PageSpeed Insights and fix any glaring issues.

4. Every page has a clear next step
Don't just inform people — guide them. Every page should have a button or link telling visitors what to do next: call you, book a quote, view your services.

5. Your meta titles and descriptions are set
These are what show up in Google search results. If you leave them blank, Google makes something up — and it's rarely helpful. Write a clear title and description for every main page.

Launching a website properly means launching it ready to actually bring in work, not just exist online.

27/11/2025

⭐⭐⭐⭐⭐ “Steve is your guy if you’re in need of a website for your business.”

Thanks so much, Jas!

Working with Jas on her new Heart & Soul website was such a great project. She came to me needing a site for her new business but wasn’t confident with the tech side of things — that’s exactly what I’m here for. I take care of all the behind-the-scenes setup so clients can focus on launching and growing their business.

We built a site that truly reflects her brand and helps people find her when they’re searching.

If your business needs a website that actually works for you, I’d love to help — just drop me a message.

25/11/2025

Your Google Business Profile should be working as hard as you do.

But most businesses leave simple issues unfixed… and end up invisible in local search.

A few quick updates can mean more calls, more clicks, and more customers choosing you over the next result on Google.

So be honest… which number are you guilty of? 👇

20/11/2025

Really enjoyed working with Jas to bring Heart & Soul to life online.

She's just launched her holistic massage therapy practice in Lewes, and from our first conversation, it was clear she had a proper vision for how she wanted to show up — calming, welcoming, and grounded in what she does.

We worked together to create a site that reflected that. Soft, earthy tones. Clear information about her treatments. Easy booking. Nothing overcomplicated — just a clean, professional space, with local SEO woven in from day one, that helps people understand what she offers and how to get in touch.

Thinking about finally getting your website sorted? Let's have a chat — no pressure, just honest advice.

If you're in the Lewes area and looking for a massage therapist who genuinely cares about helping you feel better, give her a look. Her site's live now and she's taking bookings.

Ready Rank

13/01/2026

06/01/2026

30/12/2025

23/12/2025

16/12/2025

11/12/2025

09/12/2025

02/12/2025

27/11/2025

25/11/2025

20/11/2025

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Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm