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Marmalade Marketing

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Marmalade Marketing

Growth Marketing Specialists

25/03/2026

How do you actually measure ABM? This is where most people get stuck.

We've been talking a lot about physical ABM recently - printed reports, desk drops, something tangible that actually lands with your target accounts.

Most people get why it works, but then ask, "How do we prove it's working?"

Are your target accounts:

- Being reached?

- Engaging with your content

- Starting conversations?

- Entering your pipeline?

- Turning into better, faster deals?

Because in recruitment, success isn't 1,000 leads. It's the right companies moving closer to working with you.

That's the metric that matters!

If you're thinking about running a physical ABM campaign, Paul Rawson's latest blog is where to start 👇

https://eu1.hubs.ly/H0sXN8L0

23/12/2025

Merry Christmas from Team Marmalade! 🎁

To our clients, partners, collaborators, cheerleaders and brilliant team - thank you for being part of another incredible year.

We’re signing off for a well-earned festive break, and we're wishing you a joyful Christmas and a fresh, energised start to 2026. 🎉

See you in January!

09/09/2025

Your Bullhorn CRM could (and should) be doing a lot more.

If your automations aren't freeing up your team, generating warm leads or supporting your recruiters in real-time, then it's not working hard enough.

That's exactly what our Bullhorn Automation Audit is for 👍

We take a deep dive into your current setup, workflows and data segmentation and tell you what's actually working versus what's not.

You'll receive senior-level recommendations tailored to how your business sells, delivers and grows. You'll also end up with:

✅ Better campaigns
✅ Smarter workflows
✅ Clearer data
✅ Less faff for your team

Your CRM is one of your biggest assets. Let's make it feel like one!

📅 Book your audit now: https://eu1.hubs.ly/H0mX4XM0

19/08/2025

Is your brand working as hard as you are?

If you're starting from scratch or evolving an existing identity, your brand should open doors, spark recognition and help you sell with confidence.

At Marmalade Marketing, we build recruitment brands that do more than just look the part - they work harder across sales, marketing and hiring. From full rebrands and brand launches to subtle retouches, we help businesses:

✅ Show up sharper
✅ Tell their story with confidence
✅ Back their value with bold, commercial design

We’ve worked with startups and scaling organisations alike, creating standout visual identities, productising services, designing pitch decks and bringing it all to life with photography, animation and video.

Ready to sharpen yours?

Let's talk: https://eu1.hubs.ly/H0mqTt40

18/08/2025

If your new business strategy still starts with “who’s on the list this week?”, it might be time to rethink...

In our latest blog, Claudia breaks down how Account-Based Marketing (ABM) can help recruitment businesses stop chasing leads and start building relationships that convert.

This isn’t just theory, either, as ABM is already working for agencies that want to:

👉 Focus on quality over quantity
👉 Build trust with high-value clients
👉 Align marketing and sales around shared goals
👉 Measure ROI in terms that matter (like deal size and pipeline movement)

Read the full blog here: https://eu1.hubs.ly/H0mpXFx0

28/07/2025

AI can only go so far if your data is unreliable and for too many businesses, that's the reality.

CRMs are full of duplication, error-riddled fields and no consistent governance.

In her latest blog, Perrotta explores the urgent case for verified golden source data - what it is, why it matters and what businesses need to do now to get it right. From government-backed smart data schemes to the everyday frustrations of dirty databases, she gets to the root of what's holding so many companies back.

If your AI plans rely on shaky systems or outdated inputs, read this first! 👇

https://eu1.hubs.ly/H0m1jlF0

21/07/2025

Thousands of contacts and little or no communication.

Sound familiar?

Don't worry - you're not alone. Most recruitment businesses have a CRM bursting with records, but no clear way to use them. Outdated data, manual follow-ups, no real segmentation and marketing left juggling it all without the right support.

That's where we can help! 💪

Our knowledge of market automation and technology means we can help recruitment businesses do more with what they already have.

More consistency, more leads, more visibility and less faff 🤷

You likely don't need another platform. You just need a smarter way of using the one you've got.

Not sure where to begin? You could start with our Automation Audit! Find out more here: https://eu1.hubs.ly/H0lTnMK0

15/07/2025

The Marmalade team headed to Rudy's last Friday for some pizza, cocktails and the classic British routine of pretending we can handle 25°C+ 😅

A few bucket hats and a table indoors later, it was the perfect start to the weekend!

10/07/2025

“Some very good content coming out of Marmalade! I was sent one of your guides by someone as recommended reading last week.”

Not to sound like a broken record… but word really does get around when your content is so helpful 😉

From free guides and campaign ideas to honest advice on branding, automation and CRM strategies, we keep our blog stacked with stuff that leaders and marketers actually want to read.

If you're not already up to speed, now’s a good time to see what all the fuss is about.

Check out our blogs here 👉https://eu1.hubs.ly/H0lG4My0

08/07/2025

Do you find you’re always reacting, and waiting for companies to advertise before you reach out to them?

Often, you’ll find yourself behind straight from the start.

Imagine if you could anticipate which businesses are about to start hiring and engage them before your competitors do! I mean, that’s the dream, right?

This is where intent data comes in. Intent data is information collected from digital behaviours that indicate a company’s likelihood to take a specific action and could come from online searches, website visits, content consumption, or job postings.

We take a look at all this and more in our latest blog https://eu1.hubs.ly/H0lBp_Q0

01/07/2025

Did you know that our very own Jo Perrotta joined a cohort of small business leaders to pitch an AI policy directly to government, at Number 10, no less?

The aim? To shape a smarter AI strategy that helps all SMEs (not just tech giants) grow, compete and lead.

Jo's latest blog shares the inside scoop from the 10KSB Policy Hackathon, where she and fellow SME leaders built a case for:

- Subsidised AI training
- Smarter access to funding
- A certification model that opens doors to big contracts

AI needs to be about much more than just saving time - it's also about unlocking new revenue streams and business models, but only if business leaders are supported to use it properly.

If you've been wondering what AI could really mean for recruitment and SME growth, this one's worth a read!

(You can even listen to it too - audio version included! 👂)

https://eu1.hubs.ly/H0llRRp0

Address

213 Ashley Road
Hale
WA159TB

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 3pm

Website

http://www.MarmaladeMarketing.co.uk/

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