Marmalade Marketing

Marmalade Marketing Growth Marketing Specialists

A recruitment marketing campaign can look organised long before it has been planned properly.The calendar is full, the p...
23/07/2026

A recruitment marketing campaign can look organised long before it has been planned properly.

The calendar is full, the posts are mapped out and the email dates are in. A lead magnet has probably been mentioned in the same meeting as a paid ad, and on paper, it all looks like progress.

Then the campaign goes live and the gaps start showing.

It’s not landing with the audience, the follow-up hasn’t been thought through, and sales don’t really know what’s coming. The CRM’s not ready to capture the right information, so you’re left with a ton of activity but no clear route into pipeline.

Paul’s latest blog looks at how to plan recruitment marketing campaigns properly in 2026, before the content, channels and workflows start moving.

Read more here: https://eu1.hubs.ly/H0x6T5f0

If your marketing report still needs three spreadsheets, two exports and someone saying “I think this came from LinkedIn...
21/07/2026

If your marketing report still needs three spreadsheets, two exports and someone saying “I think this came from LinkedIn”, it might be time for better dashboards.

A lot of agencies have the data, but the harder part is turning it into something useful.

You need to know which campaigns are generating revenue, the channels bringing in better leads, and whether the CRM helping the team move faster, or just giving everyone more places to look?

Claudia’s latest blog breaks down 10 recruitment automation dashboards that can help agencies connect marketing activity to commercial outcomes.

Read more here: https://eu1.hubs.ly/H0x3rbw0

How the last three weeks have flown!We have been having a blast at our new office: 1FE (1 Fried Egg, of course), Station...
20/07/2026

How the last three weeks have flown!

We have been having a blast at our new office: 1FE (1 Fried Egg, of course), Station House, Altrincham 🍳

The extra space has brought so much energy to us all. The ideas are flowing, and we are looking forward to welcoming clients in and getting stuck into some exciting new projects.

If you’re in the area, we’d love to show you around. Pop in for a cuppa and let’s chat about how we can help your business grow 💗

Don’t just take our word for it… 👀Here’s what Laura at JAM had to say about working with Marmalade Marketing. Thank you ...
16/07/2026

Don’t just take our word for it… 👀

Here’s what Laura at JAM had to say about working with Marmalade Marketing. Thank you for the fantastic feedback Laura!

What can business leaders learn from elite sport? Quite a lot, actually ⚽This week, Jo attended another brilliant Goldma...
09/07/2026

What can business leaders learn from elite sport? Quite a lot, actually ⚽

This week, Jo attended another brilliant Goldman Sachs 10,000 Small Businesses event and had the opportunity to hear from England legend Ellen White OBE.

One insight really stuck with us:

On any given day, one person in your team could be having the best day of their career while someone else is having the hardest. The key is having each other’s backs, because that’s how great teams achieve great things.

It was also inspiring to hear Ellen talk about retiring at the top of her game after Euro 2022 and having the confidence to start a completely new chapter in broadcasting.

A huge thank you to Goldman Sachs 10,000 Small Businesses for another fantastic event. Here’s to taking these lessons back into business 💗

We’re lucky to work with some brilliant clients, and feedback like this makes it all worthwhile.We recently worked with ...
08/07/2026

We’re lucky to work with some brilliant clients, and feedback like this makes it all worthwhile.

We recently worked with Allen Associates to create and launch a Salary Guide, and the results have been fantastic, generating more than 200 leads (and counting!).

Thanks, Kate, for the lovely testimonial. We can’t wait to see what comes next.

03/07/2026

Welcome to our new Marmalade HQ!💗

We have arrived at our new Altrincham office, 1 🍳

If anyone is in the area, drop by and have a cuppa!

Marketing made you money you probably just reported on something else.That’s the problem for a lot of recruitment busine...
29/05/2026

Marketing made you money you probably just reported on something else.

That’s the problem for a lot of recruitment businesses.
Marketing gets judged on the easiest numbers to pull, not the ones that actually show what it contributed commercially.

Then six months later, leadership teams are still asking whether marketing “works”.

Our guide, Yes, Marketing Does Make You Money. Time to Start Measuring It, is designed to help recruitment businesses get much clearer on where marketing is really making an impact.

Get your copy here: https://eu1.hubs.ly/H0vKnxj0

Stop blaming your CRM for being a mess when it was never set up for success to begin with.When a CRM is not working prop...
27/05/2026

Stop blaming your CRM for being a mess when it was never set up for success to begin with.

When a CRM is not working properly, it is usually a sign of something bigger: bad data, messy processes, or nobody being clear on who actually owns it.

In her new blog, Claudia De la Cruz looks at why CRM chaos happens in recruitment businesses and what it takes to fix it.

Because your CRM should make the business easier to run not harder to understand.

Read more here: https://eu1.hubs.ly/H0vGnc80

How do you actually measure ABM? This is where most people get stuck.We've been talking a lot about physical ABM recentl...
25/03/2026

How do you actually measure ABM? This is where most people get stuck.

We've been talking a lot about physical ABM recently - printed reports, desk drops, something tangible that actually lands with your target accounts.

Most people get why it works, but then ask, "How do we prove it's working?"

Are your target accounts:

- Being reached?

- Engaging with your content

- Starting conversations?

- Entering your pipeline?

- Turning into better, faster deals?

Because in recruitment, success isn't 1,000 leads. It's the right companies moving closer to working with you.

That's the metric that matters!

If you're thinking about running a physical ABM campaign, Paul Rawson's latest blog is where to start 👇

https://eu1.hubs.ly/H0sXN8L0

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