15/05/2025
The National Trust hit the road leading up to the London Marathon with the iconic Routemaster bus!
On the big day itself, they provided a free service from Hyde Park down to Monument, passing St Paul’s – placing their brand alongside some of London’s most famous landmarks, up to 37 times a day.
With the message “Take the Scenic Route,” the campaign perfectly aligned with the marathon mindset – encouraging people to slow down, take it all in, and connect with the National Trust’s mission.
On board, they engaged with tourists and locals, handing out leaflets, badges, and more while sharing information about National Trust membership to help protect nature, beauty, and history across England, Wales and Northern Ireland.