11/06/2026
A day at HQ this week with as part of our Digital Manufacturing campaign.
The focus wasnât an event, a content launch or a new piece of technology.
It was a telemarketing and follow-up day. The team were calling prospects, leaving voicemails and following up on all the activity thatâs already happened across the campaign.
It was a great reminder that people rarely engage after a single touchpoint. Theyâve often seen a LinkedIn post, opened an email, downloaded content or attended an event long before theyâre ready to have a conversation. Every touchpoint builds familiarity. Every touchpoint builds trust.
And in a world of AI, automation and digital channels, business is ultimately still built on people buying from people.