BOLT Digital Marketing Solutions

BOLT Digital Marketing Solutions Using Google Ads to build focused & profitable lead generation campaigns ⚡️

Trying my best to make asbestos removal marketing fun for members of the PPC Hub in Denmark. Our campaign for Excel Roof...
13/04/2026

Trying my best to make asbestos removal marketing fun for members of the PPC Hub in Denmark.

Our campaign for Excel Roofing & Asbestos won Best Case Study, and has showed no signs of slowing down since.

The data since March 2024:

- £322,000 spent
- 13,400 leads
- £36.8M lead value
- £23.98 cost per enquiry
- 15.51% conversion rate

We’ve also recently taken the same set-up overseas to New York, with a fast start for Boyle Contracting in Long Island, New York 🇺🇸

04/03/2026

Yannis and Habib had invested heavily in Google Ads, but enquiries were inconsistent and the phone was often quiet.

The service itself was strong, they just lacked supply. The campaigns were not bringing in the right volume of potential customers.

We rebuilt the account and the surrounding structure so enquiries could start flowing more reliably.

From the first day after launch, calls began coming through consistently.

Today the campaigns generate more than 600 calls a month. The business has grown, new team members have joined, and a second van is now on the road serving the additional demand.

Thank you to Yannis and Habib for trusting us with the project and for standing outside with us to film this in the freezing cold.

This week I spent time at Google’s Dublin HQ, planning what 2026 looks like for our key accounts.It was refreshing to me...
17/12/2025

This week I spent time at Google’s Dublin HQ, planning what 2026 looks like for our key accounts.

It was refreshing to meet the people behind the product. We talk about “Google” like it’s one entity, but it’s really thousands of individuals who care about helping businesses grow through the platform.

Thanks to Shane for the invitation and for hosting us so well.

11/12/2025

Should you pause Google Ads over Christmas? 🎄

There’s no one-size-fits-all rule. For some services, December can actually be a key time:

- Less competition as others pause
- Customers finally have spare time
- New Year planning begins
- Decisions are made with family present
- Seasonal events create new needs

We often see increased activity in categories like headstones, aesthetics, and divorce. Conversely, roofing, haulage, and trades tend to quieten down.

The best approach depends on consumer behaviour in your market, not just the calendar date.

UK Search Awards 2025.We didn’t take home a trophy, but being shortlisted alongside some of the biggest agencies in the ...
04/12/2025

UK Search Awards 2025.

We didn’t take home a trophy, but being shortlisted alongside some of the biggest agencies in the UK is something we’re proud of.

BOLT were finalists for:

- Best Small PPC Agency
- Best Small Budget PPC Campaign
- Best Local PPC Campaign

Thank you to Plug In Stations and QuickGrip for trusting us with their growth, and for letting us tell their stories through the entries.

Congratulations to the winners across all categories on the night.

⚡️

We’ve spent the week at Web Summit learning about paid advertising from Meta’s CMO, branding from McLaren, and storytell...
14/11/2025

We’ve spent the week at Web Summit learning about paid advertising from Meta’s CMO, branding from McLaren, and storytelling from Disney.
 
But the most memorable moment for me was a private Manus AI Hackathon we somehow managed to get invited to. Hearing Tao Zhang speak in person (in a small bar, away from the crowds) felt like unlocking a secret level at Web Summit.

Tao is someone who built an AI product that drew in a two-million-person waiting list overnight, so having a private session with him was mind-blowing.
 
Ogilvy’s session on behavioural science also deserves an honourable mention. I left with more A/B testing ideas than I could jot down, and I almost skipped my next talk to start applying them to our landing pages.

03/11/2025

Andy wanted to compete with the biggest names in EV charging… and to win.

Instead of trying to outspend Octopus Energy and EON, we focused on outworking them.

By feeding real sales data into Google Ads, we cut cost per lead from £50 to £10 and scaled to 700 leads a month, with each lead worth around £1,000.

27/10/2025

Zoe remembers refreshing her ad dashboard again and again, but nothing changed.

There were no clicks, no calls, and no bookings. The agency had taken thousands, and her inbox stayed empty.

By the time she found BOLT, she was cautious. She had heard all the promises before.

Three months later, everything changed. The AL5 Aesthetics generated 300 new leads and £10,000 in additional monthly revenue. Clients were finding her again.

Now, Zoe locks up the clinic each night knowing her pipeline is full and her business is safe.

20/10/2025

Tom’s business grew from £250K a year to £250K a month in just 18 months.

That growth let him hire a sales team, move into a new warehouse, and step back from the day-to-day.

It happened because Excel Roofing & Asbestos built their marketing on leads they can rely on.

We designed a campaign that does the basics well. It is very simple, but very effective.

That same campaign earned us Best Case Study at the PPC Hub Summit, voted for by some of the world’s top PPC professionals.

Our best results have always come from avoiding hype or hacks. The real hack is just doing the boring work well, day after day after day.

Want to triple your conversion rate? Join our live session with Heyflow to see how we boosted conversions from 4% to 15....
16/10/2025

Want to triple your conversion rate?

Join our live session with Heyflow to see how we boosted conversions from 4% to 15.7% using smart funnel design, optimised user flows, and data-driven experiments.

Reserve your seat today - link in our bio.

BOLT are finalists in three categories at the UK Search Awards. - Best Small PPC Agency- Best Local Campaign - Best Smal...
13/10/2025

BOLT are finalists in three categories at the UK Search Awards.

- Best Small PPC Agency
- Best Local Campaign
- Best Small Budget Campaign

Thank you for your support and bring on the awards ceremony in December ⚡️

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