Popcorn Marketing

30/09/2024

30/09/2024

30/07/2024

Your August dates for your content calendars are here!
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Using international/national key dates as a hook to speak to your audience is an effective way to keep your content relevant and reactive, and a great way to present your brand’s values to your online communities.⁠
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Which key dates will you be adding into your content calendar?
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21/07/2024

Popcorn Marketing

20/07/2024

Love this analogy. It’s so true. Just because people are looking for a product or service that you’re selling, doesn’t mean that you’ll stay memorable to them or that they’ll want to call you to arrange that second date (aka revisit your website or socials).

Content marketing is a strategy used to attract, engage and retain an audience by creating and sharing relevant articles, videos, other media etc. This will help your brand establish expertise, promote brand awareness and keep your brand top of mind when the consumer is looking to buy what you’re selling, be it a product or a service.

It’s all about added value, being seen as a thought leader in your sphere, sharing content that’s relevant to your brand but that’s perhaps not about you or your product/service. It’s a reason for them to keep coming back, and in time, will make your brand the first choice for whatever it is they’re buying!

The 4 C’s:
- Creation
- Curation
- Connection
- Conversion

27/06/2024

MOOD BOARDS help empower the client during the early stages of a project. They assist in igniting conversation, which helps us get to know each other and individual styles. Mood boards are also a fantastic way to ensure that the final product we produce aligns with the client’s vision.

What are the 4 components of a mood board?

📸Images: Curated visuals, photographs, illustrations, or graphics that represent the desired mood and theme.

🎨Colours: A cohesive colour palette that evokes the intended emotions and sets the tone.

🖋️Typography: The choice of fonts and text styles that complement the visuals and contribute to the overall aesthetic.

🍭Textures/Patterns: Additional elements that add depth and richness to the mood board, enhancing the overall visual appeal.

27/06/2024

Your July diary dates are here!

July is a busy one, and is definitely one of our favourite months of the year.

Who will be watching Wimbledon? 🎾🍓

27/06/2024

What our clients say about us....

Just sharing some of our Client Reviews with you, love receiving feedback like this ❤️

Will you be our next client?

27/06/2024

We are delighted to be working with Coat - a range of premium dog grooming products and equipment, perfect for the professional dog groomer and pet owners alike.

The brand was established in early 2024, founded by Master Groomer, TV Presenter, Published Book Author and Grooming Judge Hardcastle

The brand is already creating a massive buzz on social media and the accounts are growing daily!

If you’re a dog groomer, or simply a dog owner and lover, go give them a follow and get involved in the conversation!📱

The Coat - Elevate Every Grooming Moment 🐩

10/06/2024

We’re really excited to be working with the amazing team at and on all things brand and digital marketing.

We kicked things off with a brand refresh for Strathon Park Financial to re-align it with their high end offering within a high-net-worth client arena. The tree is really significant to the brand and the founders, so we wanted to bring that to the forefront and start to use that as a stand-alone brand mark. The fonts also had a refresh and now have a much more premium look and feel, which can be translated across to web, email, socials and even print.

Earlier this year, Strathon Park Commercial & Asset Finance was founded to help clients achieve their business goals and aspirations. We created a new logo that can sit within the Strathon Park family and have created a social media presence for the brand.

We’re excited to show you what’s next! 🚀

In the meantime, go give them a follow! 📱

03/05/2024

It’s that time of year again - May - where we give away something big or throw out a crazy silly offer! And this year is no different!

For the month of May, I am offering 80% off for the first 3 NEW clients who take out our Basic Social Media Management package.

What’s Included:

- Bio Audit

- 3 posts per week on up to two social platforms

- Custom graphic design

- Dedicated account manager with email and WhatsApp support

- 6 Months minimum. Monthly rolling plan with no contract thereafter.

£99 per month.

The perfect package for startups/small businesses looking to establish an online presence!

For more information, get in touch!