Gareth Everson

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Gareth Everson

Gareth is a marketing systems expert who helps small businesses to automate their sales and marketing

I’m passionate about helping small business owners to improve their businesses through software. I'm a product developer, proud husband and father of two, a sports nut, and a straight-talking Yorkshireman. I help business owners to get clarity, develop confidence & take control of their critical business processes: around improving customer engagement, developing client relationships, improving lo

ng-term follow-up, and getting paid quicker. I run two distinct and separate businesses for different markets: Connectably and CRM for Small Business (see the 'About Gareth' section for more details).

12/01/2026

I've shared '𝟱 𝗱𝗶𝗮𝗺𝗼𝗻𝗱𝘀 𝗵𝗶𝗱𝗱𝗲𝗻 𝗶𝗻 𝗽𝗹𝗮𝗶𝗻 𝘀𝗶𝗴𝗵𝘁' in your business in this week's email newsletter. In a business world where there's a lot of talk about things getting harder, these are overlooked, easy (& free) to implement, and valuable. If you're not on the list, go to garetheverson[.com]. If you register today, I'll forward the list to you.

If you're on the list and value it, please comment here 🧑🏻💻 or share ♻️

02/12/2025

I'm not Rachel Reeves. But one week on from the Budget, I did a Budget alternative for small businesses. Check it out on LinkedIn.

https://www.linkedin.com/pulse/why-budget-small-business-thing-gareth-everson--eyfre

29/09/2025

Are your leads languishing, your sales stuttering, your offer overlooked, or your systems skewed?

Perhaps I can help? Every week, I host a free Q&A call to help business owners increase sales and streamline their business operations more effectively.

It's on Mondays at 3 pm UK time. If you'd like my input on one of these issues, please come along. You can register here.

Given the systems focus, I'll spend most of the call exploring how to solve these problems using GoHighLevel, as it's currently the best tool for this purpose. So if you're a user (on my GoHighLevel platform or another one), or 'HighLevel curious', this is your invitation to attend.

Please join me at 3 pm UK / 4 pm CET / 10 am EST.

Here's the link to register your place - I cap numbers for the session so everyone feels involved and we can have a good discussion:

http://askgareth.com/q-and-a

When you register, feel free to let me know on the form if you have questions or topics you'd like me to cover. The call is also open if you'd like to join for inspiration or ideas.

01/09/2025

For my connections with smaller email lists (~3000 contacts or below): On today's HeyPip / HighLevel User Q&A call, I'll be covering the topic of list management and engagement, as well as different ways to manage it automatically, using what others might jazz up by calling "AI", but I'll call it what it is: list management and rules-based automation.

There's a lot of 💩 email marketing advice out there that overlooks the fundamentals I'm going through today.

In this business, I'm on a LOT of email lists, and barely anybody gets this right. If I'm on your list, there's a strong chance you'll learn something very actionable today.

There'll also be time on the call for you to ask other questions you have... Whether you’re stuck on a workflow, need a fresh idea, or want me to look over something with you, bring it along. I will work through questions one by one so you leave with clear next steps.

Join at 3 pm UK / 4 pm CET / 10 am EST

19/08/2025

Just some of the feedback from my Certified Admin call yesterday for users and 'HighLevel-curious' business owners. We talked about automations with Google Meet, conditional content in emails and better ways to manage contact custom fields. Want to attend or have questions for the next one? DM me "Q&A" and I'll let you know how.

08/08/2025

A lot of people say that August is a quiet month for them. It’s typically my busiest month. It’s because the business owners I work with have downtime at this time of year to contemplate where they’re at, and what might help them make the shift to the next step in their business.

I’m back in the office on Monday after my own break. Most ‘new work’ slots are already booked up with new clients and some work with some existing client faves. But if you’re reading this and thinking, “yes, I want my business to work harder for me” then book in a chat to see where more complete systems might play a role for you: missing leads, leads dropping off, better sales processes, becoming more refer-able… However busy I am, I always leave time in my diary for these types of calls.

You might be only a few calls or ‘a-ha breakthroughs’ from getting some similar outcomes to Ruth here 👇

https://link.heypip.ai/widget/bookings/zoom-coffee-with-gareth

17/07/2025

Most AI training focuses on prompts and tools. But most miss one or more of these critical three parts... 🎯

Three critical elements that Lexie Barker combines that many others don't:

1️⃣ Teaching you the actual language of AI (not just copy-paste prompts)
2️⃣ Systematic flow so you stop re-inventing the wheel every interaction
3️⃣ Keeping your unique personality and heart in everything AI creates

That third one? That's where most businesses fall down. They get generic outputs because they haven't taught their AI who they really are.

What struck me most about Lexie's approach is how she helps you build AI that actually sounds like you whilst saving massive amounts of time.

The latest Zest for Business episode covers her three-step framework. Worth a listen if you want AI that works systematically for your specific business, not against it.

18/06/2025

Don't talk to me about business complexity. I just spent 10 minutes reading and trying to understand the qualifying criteria for the FIFA Club World Cup. I feel empowered to help any business with their jonky messaging and marketing now.

If your marketing systems are more Gianni Infanti-No than Lionel Yessi, drop me a DM

12/06/2025

🍋 What's LEMONADE Plan? I asked my business bestie Allan to explain it using the magic of cards to the good people of 🪄 A lot of people left Newcastle with signed LEMONADE Plan playing cards as reminders to take a look at where that process gap needs a bit more zest, or where other ones need to be as juicy as another.

We all need systems, and we all need a business bestie. Thanks Allan. 🙏🏻

Thanks for being excellent sports, Lisa Strutt, Sinead Sharkey-Steenson and Lexie Barker 🍋

09/06/2025

It's a busy week for conferences. If you're a user and are attending or any of the other great conferences in the UK this week, take the LeadConnector app with you. It's a simple way to post to different networks without having to waste time manually uploading your photos and videos to multiple apps.

If you're already a GoHighLevel user and this has helped you, please tag me () when you post. If you're not a user but would like to take a 7-day trial or arrange a demo, drop me a DM here, and I'll book you in.
..Posted using LeadConnector - I'm heading to Newcastle today. See you there! 🍋

03/06/2025

🤝 Networking tip for hashtag (and every other event): Turn your phone into a connection machine.

You know that slightly awkward moment at the end of a good conversation when you're trying to connect on LinkedIn or Instagram? There's a much smoother way.

Both platforms have built-in QR codes that most people never use:

➡️ LinkedIn: Tap the search bar on mobile → click the QR code icon → save to photos
➡️ Instagram: Go to your profile → "Share Profile" → download QR code

But here's where it gets clever: Create a phone wallpaper with both codes on it.
I use Canva to create a phone wallpaper template, add a fave photo as the background, then drop both QR codes on top.

Now when someone wants to connect, I just show them my lock screen and they scan whichever platform they prefer.

No more spelling out names, no more "are you the Gareth Everson with the yellow logo?" It's immediate, it's smooth, and it makes you look properly organised.

For ATOMICON attendees: This works brilliantly in those packed networking sessions when you're meeting loads of people quickly. Less time faffing with contact details, more time having proper conversations.

Worth setting up before you head to Newcastle next week.

Over to you: What's your go-to networking tip that actually works?

PS. If you're heading to hashtag and fancy a proper chat about plugging gaps in marketing processes that don't require you to be glued to your phone, find me at the networking sessions. I'll be the one with the QR codes ready to go, dressed as if I'm in the 'lemon' fan club 🍋

02/06/2025

The most common reason businesses don't get enough leads? They don't have pages asking for them.

Two reasons hold you back:
→ It feels too complicated to set up
→ You think nobody wants your guide

Here's the truth: My highest-converting landing page has just 90 words.
Stop overthinking. Start asking.

Full breakdown in this week's newsletter: https://www.linkedin.com/pulse/want-generate-more-leads-publish-landing-pages-heres-how-gareth-qzkne/

Address

WorkWell Copthall Bridge, Station Parade
Harrogate
HG11TT

Website

https://garetheverson.com/

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