18/04/2018
Now in our 16th year .... still Buzzing!
In 2003, fresh off the plane which brought my family and I back from Australia to live once more in God's Own County, I started a business with an unlikely name thought up by my youngest daughter who had just turned 10.
Little did I think that some 15 years later the business that I started out of necessity and desperation, would still be contributing fresh thinking and approaches to our clients and partners. Like many of the 1 in 10 who start their own business in the UK today, I had a plan which seemed incredibly short-term and was designed to get me through the first 12 months and hopefully secure me the chance of a mortgage, so that I could allow my family to feel like they were back home for real. It was hard work trying to re-establish contacts after 4 years, but with some luck and a lot of hard work, we made that first year count. An agreement with a partner agency allowed me to develop my first two clients, one of which we still retain a close relationship with today.
We have learned a lot in 15 years, who wouldn't? We learned to survive in a recession, we learned the mistakes of launching a business too early, we learned what makes a client relationship not just tick but thrive and we learned how quickly circumstances can change when one of your biggest clients loses market leadership in less than two years. We have also learned many times how it feels to be let down by people you had trusted.
Most recently we have learned how to adapt to a technology-led business model and re-focus on emotional intelligence and relationships which count. We still only plan for the next 12 months, because in our business even a short-term plan lasts less than 3 months before it has to adapt to the latest opportunity or crisis. We still believe we are only as good as our last project or idea and that maintains our drive to improve and we still seem to find ways to do that. So here's to a 15-year celebration of short-term planning!
Above everything else I have learned about business since 2003 - one thing has stuck by me. Someone once told me 'in business like in life, there are givers and takers, the takers may measure their success in pieces of gold, but the givers measure theirs in peace, for they remain true to the values they treasure most'. Thanks Dad!
Does anyone else believe it is better to be a giver than a taker in business? I would be really interested in the views from people who may have started a business in 2018.