Louise Beasley Limited

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Louise Beasley Limited

👋 Louise Beasley, Digital Ads Strategist
Google and Meta Ads expert working with ecomm businesses.

Highly collaborative and data-driven, to get the best possible results. Helping well-established brands and SMEs just starting their digital ads journey.

21/09/2026

📣 I’ve opened up 5 slots for a focused Q4 Ads Audit.

If you’re investing seriously in Meta and/or Google Ads this Q4, I’ll review your current strategy, recent performance and plans for peak - and tell you what I’d change now to give that spend the best chance of delivering a stronger commercial return.

You’ll get a personalised video walkthrough plus clear priority recommendations and next actions.

£297 + VAT for the first 5 audits. The price will increase after that.

Interested? Drop me a message, comment below or book now: https://form.typeform.com/to/eV7DTdxQ

15/09/2026

Planning to spend seriously on Meta and Google Ads this Q4?

I’ve put together a free Q4 Framework covering the five strategic decisions I think ecomm brands should make before heading into peak.

It’s the same thinking I use when planning Q4 with clients - with practical actions, real account examples, and a simple sanity check for your own plans.

Completely free. Download your copy here: https://preview.mailerlite.io/forms/1617442/197494157221037309/share

25/08/2026

Growing a digital ads business doesn't have to mean building a big faceless agency.

While I've been growing, I have been super conscious of the end goal. I want to stay closely involved in strategy and in the relationships with my clients. Being different and more caring than some of the big agencies is part of my USP. It really matters to me.

2026 has been my biggest year for growth so far and it's been genuinely exciting 🎉 But is has also been a pretty challenging year for family life, and my business has had to fit around that.

The last few years have been all about growth done my way.
- I've brought in specialists, so clients get more expertise without losing the personal touch
- I've found support networks and mentors to help me build authentically
- Every account still has senior oversight rather than being passed down the chain
- A smaller team means we can stay flexible, collaborative and quick to respond
- A team I really love working with!

Growth isn't just about size. It's about building a business that works well for everyone involved - my clients, my team, my family. And Me.

Bigger isn't always better.

19/08/2026

My weekly client reviews rarely start with ROAS.

It's one signal among many, not the headline.

What I'm actually looking at:
- Why performance changed, not just whether it changed
- Creative performance and any early signs of fatigue
- Search terms, audience trends and customer behaviour
- Website, stock or tracking issues that might be quietly affecting results

Then, and only then, I decide what's worth testing next.

The goal isn't just reporting. It's understanding. And from that understanding comes the ability to grow what's working and stop what isn't.

25/06/2026

The end of June marks 7 years since setting up on my own. SEVEN?? I'm super proud of what I've achieved in that time - building my little boutique digital ads agency, helping ecomm brands get better results so they can grow, becoming an expert in my field - and working with charities on the side.

Today is also 3 years since we lost my lovely Dad. He was an incredibly impressive businessman and entrepreneur, building up Ewbank Auctions in Surrey from scratch to the thriving business it still is today. I didn't realise at the time quite how impressive that was. It was just my normal, seeing a parent achieve these amazing things. Now I run a business myself, I totally get the hard work, stress and dedication it must have taken. The greatest thing my Dad gave me was that same drive to achieve. It is built into my bones.

I dropped my 15 year old off at the auction house this morning for work experience. It was a sale day and everything was bustling with the anticipation before a busy auction. It was a fitting day to be there, seeing the legacy of a man who ran his own successful business for decades. I hope he'd be proud of my seven years milestone today. I think he would. Cheers Dad. x

04/06/2026

Clearing out my mum's house at the moment. Emotional, exhausting and eye-opening.

EDIT - Mum is OK - I should have made that clearer! She very dramatically fell down the stairs and cannot return to her house with a badly broken foot, so house is being sold, and she is only allowed to live in bungalows from now on!!

It's surprising what we hold onto without realising. Possessions, memories, stuff kept "just in case." Plenty of mad outfits from years gone by.

Business is the same.
- Old ways of working
- Outdated processes
- Offers/services that no longer fit
- Habits and ways of thinking from earlier stages of the business

I've just started a new mastermind (Calibration with Rachel Pearson) and the timing feels right.

Not to add more... to clear out what no longer serves me and where I'm trying to go.

Growth isn't always about doing more. Sometimes it's about letting go first.

What are you holding onto out of habit?

06/05/2026

Clients moving on is not a failure.

According to the recently published Foxwell 2026 Digital Marketing Agencies report, the number 1 reason agencies lose clients isn’t poor performance. The top reason is clients moving things in-house. Not being replaced by another agency and not because something went wrong

In many cases, it’s actually the opposite. The business has grown to a point where building an internal team makes sense. Being part of that journey is something to be proud of and I love being a stepping stone in the growth of exciting, up-and-coming ecommerce brands.

23/04/2026

The hardest part of running ads (that no one talks about)?

It’s not the platforms - it’s the pressure.

• Taking responsibility when performance dips - even when it’s not fully in your control
• Constantly questioning what’s working (and what isn’t)
• That moment when a client goes quiet… and your mind goes straight to the ads (when usually they are just busy running their business).
• Holding high standards that push results - but also make it harder to switch off

There are so many variables you can’t control. Seasonality. Market shifts. Global events. Even the weather.

The challenge is balancing care and ownership with perspective.

Being great at ads requires both analytical thinking and emotional resilience.

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Haywards Heath

Website

http://www.louisebeasley.com/

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