Hello Genius

11/10/2023

"HUGE ANNOUNCEMENT" - How businesses think their audiences will react when they post about launching their new website...

23/05/2023

Why do most coaches never get the results they want through content marketing?

Because they don’t have a sales system designed to turn readers into buyers.

Simply publishing content and hoping potential clients will like it enough to jump
Into your DMs begging to work with you is...

… well, deluded.

There are 3 key parts on which to focus:

1) Your message to your ideal client

2) Your system for bring them into your ecosystem

3) Your irresistible offer that converts

You need all three working in harmony to scale up your coaching business, programme or course.

Interested in building a system proven to work?

Type interested below and we’ll send you a copy of the ultimate coaching funnel training.

02/03/2023

Lights, Camera, ACTION! 🎬

Helping one of our clients prepare for the launch of their brand new podcast.

We love to:

👉 Advise on how to engage and build an audience for your podcast

👉 Support with the technical side of things for recording high quality audio

👉 Stage cameras and lighting so the 'action' is captured

👉 Advise on structure and editing

Get in touch if you want to chat ☎️

31/01/2023

Want to write an ace LinkedIn post that stops your reader scrolling and glues their eyes to your content?

We write a ton of LinkedIn posts. (And we harshly judge a load, too.)

Here's what we reckon works to get you more visibility and leads.

#1 - Use a killer hook that your reader either:

a) hasn't seen before or
b) tickles their curiosity so much they can't not read

(And yeah, we realise the one on this carousel doesn't exactly fall into that category - but you're still here, aren't you?)

#2 - Keep it as concise as possible.

Not short. Just the words you need to make your point.

And not flabby. Like ChatGPT thinking it's some kinda PhD student trying to make word count.

Write what you need and not a word more.

(Hint: there's ALWAYS room for humour)

#3 - Use images of people.

Yeah, we hate ourselves for writing this. But it's LinkedIn's playground, it's their rules.

And selfies rule the day.

Remember, readers like seeing human faces.

Even yours.

#4 - Choose the right hashtags.

This does make a difference.

Search for relevant ones and test a few. Don't go over the top, though.

You don't need more hashtags than body copy.



#5 - Don't be boring.

There are so many people on LinkedIn copying each other's content and style.

It may give you a boost, but consider who's actually reading.

If you want to attract the right audience, speak to what they want or need.

You may not appeal to everyone.

But you will appeal to someone.

#6 - Don't be a baby and flounce off when you don't get 1bn views on your 3rd post.

Results take time. Not a lot, though.

Post at a regular rhythm you'll stick to. And if you can't...

#7 - Face up to the truth and get someone else to do it for you.

This isn't a pitch for our services, btw.

Just use someone who can do this more consistently than you, if you want to get results.

Found this useful?

For more in-depth advice on brand strategy, marketing and copywriting, just...

Follow us. Simple.

30/01/2023

A huge Hello Genius-style congratulations to the wonderful Zoe Bee'Beauty.

Not only has Zoe created the most wonderful ethical, natural skincare brand with products that genuinely change lives and gives back with every purchase...
.. late last week we heard the news that Zoe has been selected as a finalist in not just one but TWO categories at the Kent Women In Business Awards
– for Entrepreneur of the Year and the Woman In Retail Award.

Good luck to Zoe and the team when the ceremony rolls around in March.

Not that it matters to us...
.. you're already a winner in our eyes. 😍 ❤️ 🥇

07/10/2022

If you're a Hello Genius client or partner, look out for one of these little beauties landing in your inbox today.

It's the weekly Hello Genius Cool Kids Club email.

Each week, we give a heads-up on what's happening in marketing, such as changes on social media or other things to be aware of.

Every month, we give away a copy or marketing template we know works brilliantly that can be immediately implemented.

Plus, we have a slate of exclusive Cool Kids Club online events and workshops lined up, covering subjects from marketing trends to the Metaverse.

But you can't get access to any of these UNLESS you're a client or partner of Hello Genius.

(If, for some reason, you're not on this list and believe you should be... drop us a message and we'll make sure you get added before this week's email goes out at lunchtime).

06/09/2022

How to write a great LinkedIn article

LinkedIn offers an opportunity to demonstrate your knowledge and expertise across the platform through its articles.

But giving value isn't enough.

A great article is one that allows your reader to discover more about:

- Their current challenges
- Possible solutions
- Criteria for making the right decision
- How your product or services can help
- How others are solving the same problem

Make sure your LinkedIn article hits one or more of these to give your reader a reason to reach out.

Discover more about the right way to use LinkedIn and take the opportunity to create LinkedIn Newsletters in our Ultimate Guide below:

https://www.hellogenius.co.uk/linkedin-newsletters-ultimate-guide

LinkedIn Newsletters are hot right now for reach and visibility. Here's how to ride this trend to catapult your business or brand to the top of readers' minds.

30/08/2022

No rest for the wicked!

16/08/2022

It's been 84 years 🥲

11/08/2022

So good to film (finally) with the amazing team! We're delighted they love the work we've done for them and we'd collaborate again at the drop of a hat!

09/08/2022

What would you change? What would you double down on? How would your confidence affect your decision making? Comment below