The Social Media Hotelier

The Social Media Hotelier I teach Hosts how to funnel Instagram traffic to Booking Pages

Everyone's posting and nobody's booking. The real fix is foundational to everything I teach and it's free ↴I've built 2 ...
07/09/2026

Everyone's posting and nobody's booking. The real fix is foundational to everything I teach and it's free ↴

I've built 2 MegaPrompts that interrogate you until the 2 fundamentals of any marketing strategy are clear:

Who are you marketing to?

What do they need to hear to know you are perfect for them and that they are perfect for you?

Built from 350+ distilled hours of coaching.

The link is in the first comment.

Hosts have better tools and smarter AI at their disposal. So how come they're more stuck than ever?Content advice explod...
04/09/2026

Hosts have better tools and smarter AI at their disposal. So how come they're more stuck than ever?

Content advice exploded this year. Information became infinite. None of it made anything clearer.

I'm building something different: a way to think clearly, decide calmly, and build systems that actually repeat.

Free training + prompts — link in the first comment.

Instagram and Facebook have different names because they're different platforms.Stop treating your Instagram like it's F...
03/09/2026

Instagram and Facebook have different names because they're different platforms.

Stop treating your Instagram like it's Facebook.

Steal the 5 easy fixes that make all the difference — full breakdown in the comments.

Notice this pattern yet?The same creators telling you NOT to chase virality are the ones selling "100 Hooks to Go Viral....
02/09/2026

Notice this pattern yet?

The same creators telling you NOT to chase virality are the ones selling "100 Hooks to Go Viral."

Pick a lane. Either the hook doesn't matter, or it's worth charging for. Can't have it both ways.

Full breakdown in the comments.

Still got 17 posts sitting in your drafts? Yeah, me too.Perfectionism isn't quality control - it's a booking blocker.I f...
01/09/2026

Still got 17 posts sitting in your drafts? Yeah, me too.

Perfectionism isn't quality control - it's a booking blocker.

I finally stopped obsessing and started hitting post. Here's the exact 3-step filter I teach STR hosts to publish confidently (and consistently).

Read the blog & set your content free - full breakdown in the comments.

A host I've been coaching, Dina, started logging every single Instagram post she made, just to see what was actually lan...
31/08/2026

A host I've been coaching, Dina, started logging every single Instagram post she made, just to see what was actually landing.

She didn't post more. She didn't reinvent her content.

She went through 12 months of results, kept doing the version of her that already worked, and let the rest go.

Her shoulder season came in £15,000 heavier, 3 months later.

Nothing fancy, just paying attention.

I've got a couple of 1:1 coaching spots opening this autumn. If you want a year like Dina's, DM me.

I asked a host recently what she thought her average post brought in likes. Fair guess, first try.Then I asked about lin...
30/08/2026

I asked a host recently what she thought her average post brought in likes. Fair guess, first try.

Then I asked about link clicks. She had nothing.

Nothing was hidden from her. It's the exact same page, same list, she just never scrolls that far down because nobody taught her those three rows mattered: link clicks most of all, then profile visits, then follows.

Go look at your own list. Whichever row you've skipped every time, tell me what it is in the comments.

True story: years ago I was put in charge of a night exercise at RAF College Cranwell.Pitch black, raining, and our job ...
29/08/2026

True story: years ago I was put in charge of a night exercise at RAF College Cranwell.

Pitch black, raining, and our job was to get across unfamiliar ground and secure a landing site.

We executed it perfectly. Silent movement, tight formation, a proper defensive perimeter.

Then the sun came up and we discovered our beautifully built perimeter was sitting in the middle of a farmer's asparagus field.

A dog walker stopped dead when she saw us crouched in the crops.

That's what a lot of Instagram strategy looks like from the outside. Great ex*****on, wrong field.

Full story in the comments.

Here's the exercise I make every host run once they've logged a month of posts.Pick whatever's the priority this month, ...
28/08/2026

Here's the exercise I make every host run once they've logged a month of posts.

Pick whatever's the priority this month, more reach, more bookings, a bigger audience. Rank your published grid by that one number. Reach if it's reach. Link clicks if it's bookings. Follows if it's audience.

Then stop being creative for five minutes and be mechanical instead.

Top third: it already worked once, so run the exact same post again.

Bottom third: leave it. It's not a failure, it just isn't the focus right now.

Middle third: sit it next to your winners and see what it's missing that they have. Punchier opening line? Clearer ask? Different format entirely? Borrow whatever's missing.

Most hosts never get this far. They stay stuck asking 'what do I post next' when the answer's sitting in a spreadsheet they built and never opened again.

Full loop in the comments.

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