The Social Magpie

The Social Magpie Social Magpie offers strategic brand and website design for unique businesses, freelancers and creat

A newly refreshed mini website for Hallcourt Farm , just in time for pumpkin season.We’ve been working on the site’s lo...
22/09/2026

A newly refreshed mini website for Hallcourt Farm , just in time for pumpkin season.

We’ve been working on the site’s look, and the pumpkin picking page is the first taste of what’s to come.

Easy to navigate, clear call to actions, a dedicated booking page and on brand from top to bottom. Plus a few little playful elements such as swooping swallows and flying witches to add a dash of fun.

Stay tuned for the full website reveal later this year ✨

And if you are in the Berkshire area I highly recommend booking Hallcourt Farm Pumpkin picking tickets for this October. 🎃🎃🎃

Every part of Hallcourt Farm’s brand identity was built to reflect the farm’s story, from the colour palette through to ...
22/09/2026

Every part of Hallcourt Farm’s brand identity was built to reflect the farm’s story, from the colour palette through to the logos and all the little details in between that tie it together.

The challenge was to create a brand that would work for multiple types of events and ages, and that spoke to the values and history of the farm whilst not feeling commercial or generic.

After a brand identify deep dive we were clear on the direction and ready to get designing. The swallows were the pivotal playful jigsaw piece which helped everything else come together, and the foundation for all the logo variations.

Hand-drawn illustrations and custom typography add a distinctive charm with colours playing a supportive role to add character but not overpower.

And finally a striped line to add definition and playfulness to the website sections.

A great brand to work and a lovely story to tell. Big thanks to Hallcourt Farm for trusting me to bring this to life!

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22/09/2026

You know that feeling when you’ve been working on something really special and it’s finally time to show it to show it to the world.

From the moment Beth and I spoke about the branding for Hallcourt Farm I knew there was magic to be made, and piece by piece it all came together to create a charming, heartfelt brand (with a dash of whimsy) that felt just right.

This project was all about capturing what makes Hallcourt Farm special and giving it a brand and home online that matches.

And a quick word for the main characters - the swallows - who year after year return to Hallcourt Farm to nest, and who made the perfect and obvious choice for the brand mark.

I’ll be sharing more details on this lovely project but for now I hope you enjoy what we have created.



Just a little proof of life post over here! 👋Juggling three kids and running a design studio is always interesting, espe...
04/09/2026

Just a little proof of life post over here! 👋

Juggling three kids and running a design studio is always interesting, especially over a super long summer holiday. Luckily I’ve had some lovely projects to work on which I can’t wait to share with you shortly!

For now here’s a peak at what I’ve been working on recently.

01/07/2026

A good brand icon doesn’t just look nice. It holds a story.

The real question … is your brand telling yours?

30/06/2026

Your brand deserves visuals as unique as your vision. 🎨

It’s time to say goodbye to generic off the peg illustrations and get some custom brand elements that

✨ Infuse authentic character into your brand identity
✨ Deliver a consistent, distinctive presence everywhere
✨ Elevate your visuals into an immersive experience

Why blend in when you were meant to stand out? Let’s create illustrations that make your brand impossible to forget.

30/06/2026

Your brand should do the talking before you even say a word. ✨

30/06/2026

So…. convinced yet?

Sometimes as a designer you create things that you love that are just a stretch too far for the project. But that doesn’...
22/06/2026

Sometimes as a designer you create things that you love that are just a stretch too far for the project. But that doesn’t mean they deserve to disappear into a folder never to be seen again.

These motifs was created for a beautiful boutique adobe inn in Buena Vista, Colorado. The brief was steeped in south-western heritage, handcrafted interiors and a sense of place that felt completely unique. This concept centred around a hidden H, formed entirely from design elements drawn from the house itself.

In the end the client went with the direction that they felt most connected with, and that’s ok.

Every concept I create, whether it makes the final cut or not, is part of the process of finding the right answer. Rejected designs aren’t failures, they’re the work that gets you there.

Drop a 💙 if you’d love to see more concepts that didn’t make it.

Your business tells a story. Your brand should do the same.I’m Cathrin, founder of Social Magpie Design. I design bespok...
16/06/2026

Your business tells a story. Your brand should do the same.

I’m Cathrin, founder of Social Magpie Design. I design bespoke story-led brands and websites for business owners who lead with feeling, and already know their story is their edge.

Swipe through to find out a bit more about my approach, and let’s see if we’re a good fit.

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