Profound 4 Design

17/09/2026

Centauri
Brand identity concept exploring classical symbolism through bold geometric forms, refined typography and a striking red and white palette.

Identity design by Profound 4 Design.

22/06/2026

Another dog-related project – seems to be a bit of a running theme lately! 🐾

This logo was created for Woofit, an ice cream brand for dogs produced by Ginge & Co.

Having previously designed the Ginge & Co. logo, it was important that the new Woofit identity felt consistent with the main brand while developing its own playful personality.

The final logo combines a simple hand-drawn dog silhouette with integrated typography to create a friendly, memorable identity that works across packaging, product labels and promotional material.

Always fun working on a project with Ginge & Co Ice Cream . It's great to help extend the brand into new products.

14/06/2026

With the 2026 FIFA World Cup now underway, I thought it would be interesting to look back at how World Cup logo design has evolved over the years.

From Uruguay 1930 through to the 2026 tournament, each identity reflects the design styles, cultural influences and branding trends of its time.

Which World Cup logo do you think is the best?

My pick is probably Mexico 70.

10/06/2026

Recent project: Adlington Bark Park

This project included logo design, brand identity development, website design, and signage for a private dog exercise and agility field in Cheshire.

The aim was to create a friendly, memorable brand that would work consistently across every customer touchpoint, from the website through to on-site signage.

Logo Design • Website Design • Signage Design

03/06/2026

ARROW DRILLING LTD
Brand Identity Concept

A brand identity concept that I developed for a borehole drilling and site investigation contractor, exploring how a strong industrial brand can be applied consistently across vehicles, equipment, site offices, PPE and signage.

The identity centres around a custom arrow symbol representing direction, precision and drilling depth, supported by a bold, high-visibility visual system designed for use across a wide range of real-world applications.

Always interesting to see how a brand performs once it leaves the screen and starts working in the field.

What do you think?

26/04/2026

New Pavement sign. Designed and supplied by Gary from . 😁

24/04/2026