Profound 4 Design

03/06/2026

ARROW DRILLING LTD
Brand Identity Concept

A brand identity concept that I developed for a borehole drilling and site investigation contractor, exploring how a strong industrial brand can be applied consistently across vehicles, equipment, site offices, PPE and signage.

The identity centres around a custom arrow symbol representing direction, precision and drilling depth, supported by a bold, high-visibility visual system designed for use across a wide range of real-world applications.

Always interesting to see how a brand performs once it leaves the screen and starts working in the field.

What do you think?

26/04/2026

New Pavement sign. Designed and supplied by Gary from . 😁

24/04/2026

28/01/2026

Really enjoyed working with Hill House Ceramics to create their brand identity recently.

The client was keen to portray a strong connection to the earth where clay comes from, inspired by their tagline: 'Every vessel has a spirit keeper and holds the secrets and whispers of the earth.'

Organic patterns and a path through the landscape represent the journey from earth to vessel.

Check out the website 👉 www.hillhouseceramics.co.uk

23/11/2025

Had a great time at the Manchester Art Fair today! So much amazing art and talent in one place.Thank you Manchester Central for hosting such an inspiring event.

11/11/2025

✨ Brand Identity Reveal: Rhubarb 131 ✨

I’m excited to share the brand identity I created for Rhubarb131, a new restaurant opening soon in Chesterfield. This exciting new spot will be serving traditional English dishes with a modern twist, and the brand identity was designed to capture that perfect balance between heritage and contemporary style.

Every element — from the logo and colour palette to typography and playful leaf motif — was carefully crafted to reflect the restaurant’s personality: rooted in tradition, yet fresh, contemporary, and a little playful. The goal was to create a visual identity that feels welcoming, approachable, and full of character, setting the tone for the dining experience before guests even step through the door.

And working on the menu design around lunchtime? Let’s just say it definitely got the tummy rumbling… 😋

07/10/2025

Looking good! 👓

Window graphics for Moscot installed today at Stoker of Buxton Optometrists

Printed on laminated Contra Vision one-way film, these graphics allow for vibrant, eye-catching designs on the outside, while keeping the view clear from the inside. Perfect for high-impact visuals without compromising natural light or visibility.

03/10/2025

Pantone’s Autumn/Winter 2025 palette blends earthy warmth with bold statement shades — from grounding Mocha Mousse to vibrant Poppy Red.

We’re taking inspiration from these tones to bring fresh, seasonal energy into our creative work. Whether it’s branding, packaging, or digital design, colour tells the story.

Which of these shades would you love to see in your next project?

09/08/2025

“As you value your life or your reason – keep away from the moor.”

I’ve always loved bringing stories to life through design – and for a recent personal project, I took on a true classic: 'The Hound of the Baskervilles' – one of Sherlock Holmes’ most famous cases – by Sir Arthur Conan Doyle.

I designed three book covers, each with its own distinct vibe.

Which one would you be most tempted to pull off the shelf?

07/07/2025

Cycling UK’s Fresh New Look

Cycling UK just unveiled a bold new look for 2025 – and we’re loving the direction. Their refreshed logo pairs a bright orange palette with a horizon line and cycle cog – symbolising movement, progress, and unity.

This rebrand doesn’t just look good – it reflects a growing commitment to inclusivity, climate-conscious action, and inviting everyone to join the ride.

🔍 Key design takeaways:
• A simplified logo for clarity at all sizes
• A cog and horizon line that say 'momentum'
• A warm, friendly colour scheme that welcomes all riders

We’re inspired by how Cycling UK’s visual identity now tells a story. Design that connects with people? That’s the ride we’re on too!

Find out more and see the full rebrand here:
https://www.cyclinguk.org/news/unveiling-our-brand-refresh