Wildly Social Media

22/12/2022

Important info below on how to keep your Insta account safe and also what to do if you are hacked. I know a few people this has happened to this year so this is worth a read!

Today, we are highlighting several new features designed to help keep people’s accounts safe, and offer them more support if they lose account access.

20/12/2022

Here is a interesting collection of articles to have a read through to end 2023 around branding and advertising:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, clients and communities.

15/12/2022

If you are running paid social ads to a landing page or your website. Then be sure to check the following 👇:

How does the landing page look on mobile? Check out this handy tool to check: https://www.websiteplanet.com/webtools/responsive-checker/

Did you know on average 61.9% of your clicks from paid traffic will be from a mobile device📱.

How quickly does the page load - we are impatient souls and time is everything! Try and keep it to under 3 seconds!

Add the thumbs up emoji in the comments below if that has been useful 👍

Instantly preview your responsive website and see how it looks on the most popular devices (mobile, tablet, and desktop) or on custom resolutions.

13/12/2022

❗️Meta lead forms have just got even better! Custom forms have now appeared in the accounts I manage, which will enable us to create a mini-landing page experience within the form.

Since tracking is becoming harder and harder off of the social platforms Meta has been working to develop their lead objective and forms 👍.

Lead forms capture leads in-app on the social media platform and enables you to build a database of leads to go on nurture, through an email integration or direct follow-up.

In the past, some of the leads (especially more volume options) have not always been good quality, but the new forms available to us should help us to build a list of higher-quality leads 👍.

09/12/2022

Lead magnet research - there is a lot of info out there 🤔. But I have found 4 super simple tips as a great reminder from Andrew and Pete that I had to share👇:

HAVE A SIMPLE AND CLEAR HOOK
Don't overcomplicate or confuse people. Clear is best to hook people in.

SOLVE ONE SPECIFIC PROBLEM
Just one small problem, to one person. The broader the lead magnet, the worse it will perform.

PROVIDE AN OBVIOUS BENEFIT OR QUICK WIN
Solve an actual problem for them. A template is better than an information ebook. A toolkit is better than a series of emails. A quiz that identifies something is better than an info video or webinar replay. All because there is an immediate win.

BE SPECIFIC TO YOUR TARGET AUDIENCE
Call out who it's for - your exact ideal customer. You need to attract the right people onto your list and repel others. Also, it needs to lead on to your offering.

All very helpful as I am working on my next lead magnet right now! Watch this space :-)

05/12/2022

Some really great ideas in here from Social Media Examiner. Lots of free tools to help us manage our social media accounts!

Learn how to use 10 valuable tools in Meta Business Suite to manage content, engagement, analytics, and more across Facebook and Instagram.

02/12/2022

I see a lot of businesses putting content up on their social media channels without considering the other crucial elements of a good social media plan.

Here are the three elements that you need to include, and yes content is one of them:

✅ Content
✅ Amplification
✅ Engagement

Social media marketing is a tactic that aligns with a wider marketing strategy and is so much more than content creation.

What else would you add?

01/12/2022

Let's be fair Meta Business Manager can be a minefield 💣. It is such a grey space. But, Meta ads can be very effective. Read through some of the objectives and how I have used them lately.

I cover:

✅ Awareness ads
✅ Traffic ads
✅ Engagement ads
✅ Lead ads
✅ Sales ads

Note I don't cover app promotion as I don't run ads that use this objective.

Drop me a 👍 in the comments if you have found this helpful!

13/07/2022

I learned a new term today: Knowledge worker. I love this term to describe myself as I hate the term expert. There is always something to learn and new perspectives to hear from.

The key I believe to success is to acknowledge that every day you are getting better and better! Plus you won't know the answer to every problem, but be a problem solver and you will find a way!

11/07/2022

Quick page admin reminder 👉 Make sure you have more than one admin on your account.

Two people in my network recently have had their personal accounts hacked and have lost access to their business pages 😢. If you have more than one admin they will still be able to access it, if you are not able to.

26/05/2022

Molly Pitman described 5 key areas, at the recent Ad World conference, that are crucial to any successful paid social media campaign. Here are some questions to ask yourself... 👇

✅ Offer - is there demand for what you are offering? Is the offer presented in a relatable way?

✅ Targeting - who do you want to put your ad in front of?

✅ Copy - what hooks will draw your potential buyers or leads to encourage them to take action?

✅ Creative - what will stop their scroll? What creatives do you need to create to test in the ad campaign?

✅ Campaign Structure - what is the best ad objective that will help you to achieve your goal?

This is one of about 50 sessions I am catching up on from the conference. There are so many great takeaways!

13/04/2022

I get asked this a lot... Can you you run Facebook ads on a small budget?

The answer is of course!

However, be mindful that your warmest clients are more likely to buy from you or become leads. If you have a small budget focus on them first!

Testing is key with ads. With a small budget just remember that it will take longer to find out what creatives and copy work best.

Join me in my FB group as I will be going live today at 12:15 to chat through this in more detail.