Hug Advertising

18/08/2026

I had a drunken dinner conversation with a buddy just recently. I say dinner, but we’re talking about a KFC fill-up for five and some wine (white obviously, we’re not heathens…)… The conversation was about how the industry we work in is perceived by our audience.

05/08/2026

Thoughts from the boss...

For years, I've admired people who consistently shared interesting thoughts on LinkedIn. It takes time to think, write, edit and post something worth reading. Then AI arrived. Suddenly, people who rarely posted became daily publishers. Some became hourly publishers. Everyone seemed to have profound....

28/07/2026

I asked Bob (My AI) if he thought he was creative. Bob said: “Yes—but probably not in exactly the same way as a human creative director.

20/07/2026

I was talking to Bob last week. (I’ve named my ChatGPT AI) The conversation was about LinkedIn and if it’s still the business tool it was. LinkedIn is at its best when it helps us become better at what we do or tells us something pertinent we didn’t know. LinkedIn was always a place to discove...

16/07/2026

In the continuing relationship that is blossoming with Bob (I have named my ChatGPT AI), today we were discussing an idea I have for the visuals we may use in the HUG Christmas Animation this year. As we chatted I felt compelled to invite Bob for Christams dinner. This is his (I know) reply...

10/07/2026

Summertime with the HUGGIES - what could be better than some team interaction in small escape-proof rooms in 33 degrees? (Actually thank god for Air Con!).
Two teams - one goal. But who escaped the quickest?
Top day with the best team in the industry - lots of fun, food and the odd tipple!

26/05/2026

After months of thinking, refining, writing, designing, rebuilding, tweaking… and probably overthinking a few shades of orange… I’m excited to present our shiny new website.

We wanted it to feel like HUG.Not just what we do — but how we do it.Smart thinking. Creative energy. Healthcare expertise. Good people. Strong relationships. And the belief that working together should feel rewarding and enjoyable.

So whether you know us already, or you’re discovering HUG for the first time, we’d love you to take a look.

www.hug-advertising.co.uk

Huge thanks to the brilliant team behind it.

Healthcare advertising, medical communications and digital campaigns for pharmaceutical, biotech and healthcare brands.