23/04/2019
Best part of ten years ago I went on a mission to help designers get better colours from the companies they used for printing. The lack of understanding regarding colour spaces frustrated me as we can print far more accurately, and with a wider gamut than designers could specify. Even today we see companies paying huge fees for brand guidelines, only to see those guidelines failing to specify a colour space. I have to admit, in the end I gave up. Whilst a few eally latched onto the ideas and have been specifying great colour since, most designers and print specifiers nodded, seemed interested, and yet continued to send profileless artwork, or artwork in the restrictive Adobe defaults. So much colour left behind. Settling for less than the best they could have.
Here we are many years on and Pantone have touched on the same subject. Hopefully their colour credentials will bring the subject back to the forefront.
Colour communication is very simple once you know the language.