Frank & Alex

04/04/2026

An incredible achievement by the nicest family you’ll meet. If you’ve never experienced Holme Valley Camping & Caravan Park then pop down and say hello, enjoy a game of adventure golf and book your next getaway! (We live 10 minutes away but have still stayed in a gorgeous cabin!)

Happy 40th Anniversary!

This weekend is one of a few weekends this summer when we will be celebrating being open 40 years! Here's a sneaky preview of one of our 40th Birthday boards which will be displayed around the park. Thank you Jane at Frank & Alex for your fantastic creativity!

Have a fantastic long Easter weekend! 🐣🎂

13/03/2026

A recent piece of brand content we created for .interior.designs in Brockholes.

Atmosphere tells people as much as words ever could.

A little brand therapy.

11/02/2026

One of the things I love about a brand strategy session is when you get that 'aha!' moment. This is often when the brand structure reveals itself, and that shift from complexity to simplicity happens.

And clarity is a very powerful place to build from.

08/01/2026

Huge congratulations to Holme Valley Camping & Caravan Park on winning Out&About Campsite of the Year 2026 🏆🎉

This award is so well deserved. Holme Valley is a truly special place, and it’s been an absolute pleasure to work alongside Naomi and the team for over 10 years now. From logos and brochures to signage and the park map, it’s been wonderful to see the park grow, evolve and gain the recognition it deserves.

As Naomi so kindly says:

“Jane has been working with us for over 10 years, designing logos, brochures, signage and the park map. She seems to know exactly what we’re thinking every time and it’s always fantastic to see her creations. Jane is very patient, gives lots of attention to detail and is excellent value for money. We would highly recommend Frank & Alex.”

Thank you, Naomi, I’m incredibly grateful for your trust over the years and very proud to be a small part of your journey. Here’s to continued success, happy campers and many more awards to come!

Out and About Live

06/11/2025

We are sharing the story of Joseph Aspinall.In the spring of 2020, Jos Aspinall became seriously ill, and heartbreakingly, he died in June of that year. Afte...

28/07/2025

DM 'BOOTCAMP' and we'll get you booked in. Contentment is just a day away!

26/06/2025

Ready to build your brand? DM “Strategy” to arrange a free discovery call.

26/06/2025

What’s in a name?

Just to confuse you, meet Ben & Jane, the team behind Frank & Alex : Brand Therapy.

15 years ago when we came up with our brand name, we thought Ben & Jane sounded a bit like we might make ice cream, (hello Ben & Jerry’s), so we opted to use our middle names Frank & Alexandra. Rolls off the tongue right?!

In hindsight, it’s bloody confusing, and we probably should have started an ice cream empire. Never mind. It’s never held us back!

Your brand name is the first impression people get and ideally, the one they never forget.

It sets the tone. Sparks curiosity. Builds trust. And when done well, it rolls off the tongue and lives in your dream client’s mind.

But choosing one? That’s where our brand therapy sessions come in.

Here’s a quick checklist before you fall head over heels with your brand name:
Does it feel aligned?
Not just trendy, but true to you and what you offer. Don’t choose cute over clarity.
Say it out loud.
Is it easy to say, spell, and remember? Will people get it the first time?
Google it.
Check for existing businesses with the same name (especially in your industry). Not only will you struggle to compete, but it may have been registered or trademarked, so you can’t use it legally.
Check domain availability.
Ideally grab the .co.uk and .com or relevant domain for a few quid.
Secure your social handles.
Even if you’re not active yet, get them locked down.
It doesn’t have to do everything.
As per our brand, a strapline can do the heavy lifting when it comes to explaining what you do.

Struggling to name your thing? That’s what we’re here for. Brand therapy starts with the right words. DM us if you’re stuck in a naming spiral—we’ve got the tools and the creativity.

If you’ve got a business, tell us your name and how you came up with it!

21/06/2025

13/06/2025

Have you stayed at yet? We live less than a mile away from there, but we’ve still spent a blissful couple of nights in their glamping cabin by the lake. Nothing like a few days in nature to reset and come home refreshed and ready for anything! They are such a lovely, welcoming team who have worked hard to provide some award winning facilities and fabulous entertainment for all ages, from adventure golf, to crazi bugz, a very cool bbq hut and they even do children’s parties. Go and follow them, check out their website and book in!

01/06/2025

15 YEARS.
When we started there were no hashtags, no filters, just a couple of people with big dreams and some design and marketing skills.
15 years later, we’ve built hundreds of brands that mean something.
Strategy over noise. Taste over trends. Quality over quantity. Clients who care about more than followers.
We’ve evolved, rebranded, scaled up, stripped back.
We’ve stayed independent, sharp, and slightly rebellious.
Thanks to everyone who’s believed in our vision, trusted our process, and let us turn your ideas into something with meaning.

28/05/2025

Throwback to when I modelled for a fashion student at Kingston University — where my creative journey truly began. I’d just started my Art Foundation year: a full 12 months of total freedom, play, and discovery. I was lucky to be surrounded by incredible mentors who encouraged exploration, not perfection.

I came across this photo and it stopped me in my tracks. Somewhere along the way, in the business of growing businesses, I’d drifted from that girl — fearless, curious, and completely lit up by the act of creating just to create.

So here’s to my freedom era.
Back to making things for the love of it.
Back to instinct.
Back to roots.

✨ What part of you have you lost along the way — and how are you finding your way back?

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