Smarts

Smarts A global PR and Creative agency,
building brands with Cultural Endurance. We’re firm believers in the idea that PR has to ‘do something’. Sell something.

Make people notice you. Build your reputation. So, for more than 20 years we’ve committed ourselves to delivering big ideas that do just that. Our ideas have helped some companies get out of the starting blocks and others to become the biggest brands in the world; they’ve changed thinking and changed behaviours. We’re pretty proud of that. With more than 100 awards in the past five years alone, we’re also proud to say those same ideas have helped us become one of the most recognised public relations companies in the UK. Clever strategy, sticky content, disruptive media engagement, whip-smart digital programmes and genuinely ‘social’ social media thinking are at the heart of what we do every day. We work in more than 20 countries across Europe, Africa, Asia and the Americas and we’re always looking for new opportunities to ‘do something’ that counts.

Smarts’ summer book reviews 📚✨ We always hear about people’s summer reads but rarely get the lowdown on what was worth b...
15/09/2026

Smarts’ summer book reviews 📚✨
 
We always hear about people’s summer reads but rarely get the lowdown on what was worth bookmarking. So we asked our Smarts bookworms to review the titles they got stuck into this summer, so you can add them (or avoid) to your reading list…

The Castle, Jon Ronson
“A brilliant non-fiction book that transitions into a wider study on the way more and more men are opting out of society completely.”
Will Holloway, Creative Director 

4000 weeks, Oliver Burkeman
“Uplifting and super compelling and a way of helping to recalibrate busy brains.”
Helen Rainford, Managing Partner

A Mind of My Own, Kathy Burke
“A reminder of the importance of just being yourself, following your interests and not becoming an arsehole.”
Jess MacIntyre, Brand Futures Director

Into The Blue, Emma Brodie
“A love story that blurs the line between performance and reality, creating something magical, obsessive and at times quite toxic.” 
Maria Macfarlane, Senior Creator Manager

Yesteryear, Caro Claire Burke
“Probably the most hyped book of the summer – it’s dark, fast, funny for most of it, but doesn’t quite stick the landing.”
Leanne Scott, Chief Growth Officer

The Score, C Thi Nguyen
“A book that leaps from throwing critical light on the metrics that we end up chasing (instead of more meaningful goals) to moving reflections on why we play, the value of games and what satisfies us as human beings.”
Simon Richings, Executive Creative Director

Circe, Madeline Miller
“If you came out of Christoper Nolan’s Odyssey wondering… why pigs? Then this book gives you the answer.”
Nat Moores, Brand Futures Director

The Compound, Aisling Rawle
“Pegged as Lord of the Flies meets Love Island, was it going to be beachside rubbish or something of substance? Definitely the latter.”
Kaitlin Allen, Communication Executive

Caledonian Road, Andrew O’Hagan
“Sharp, funny and uncomfortable in places, a brilliantly observed take on class, money, power and modern London.”
Katie Bannon, Growth Director 

Fulfillment, Lee Cole
“Two brothers who couldn’t be more different slowly destroy each other’s lives. It’s both a hopeful and depressing take on modern society.”
Matt Williams, Group

Where do the best ideas actually come from? Hint: it’s not the desk.👀Our Creative Director Will Holloway sat down with I...
14/08/2026

Where do the best ideas actually come from? Hint: it’s not the desk.👀

Our Creative Director Will Holloway sat down with Influence magazine to spill the secrets behind award-winning PR, from embracing writer’s block (with a large pastry 🥐) to why weirdness is a creative’s superpower in the age of AI. Read more now via link in bio.🔗

Behind the scenes of Depth Perception 🌊 We’ve been exploring why the best ideas require greater creative depth. To bring...
05/08/2026

Behind the scenes of Depth Perception 🌊

We’ve been exploring why the best ideas require greater creative depth. To bring our findings to life, we built a creative world that made depth tangible, each piece designed to invite people to slow down, look closer and experience depth for themselves. Meet the creators and find out more about the work in our glimpse behind-the-scenes.

28/07/2026

How can depth be your competitive advantage?

has spoken to some of the industry’s finest creative thinkers to find out. Introducing Depth Perception from Smarts 🌀

Link in bio

10/07/2026

We’re growing the Smarts Creator Hub team in London. We’re on the hunt for two brilliant new hires:

📌 Creator Manager
📌 Senior Creator Consultant

If you’re passionate about the creator economy and want to work with a team that’s genuinely at the top of its game, we’d love to hear from you. 

Visit our jobs page (link in bio) or tag someone who’d be perfect for this.

In an era of speed, volume and efficiency, does creative depth even matter? And if so, how can we protect it? Our Brand ...
06/07/2026

In an era of speed, volume and efficiency, does creative depth even matter? And if so, how can we protect it?

Our Brand Futures Director and freediving sensation shared the Cannes Lions stage last month to explore how we can change our perception of depth. It’s time to dive in…
 
👀 Stay tuned for Depth Perception, where creative visionaries share the secrets to achieving depth in their work.

02/07/2026

Love is in the Aisles... and at the 2026 CIPR Excellence Awards! We’re delighted that our campaign for - featuring those cheeky red baskets - won Consumer Campaign of the Year last night! 💚🏆

Cannes Lions 2026 is here! And we’re delighted to be part of the festivities. Here’s where you’ll find the Smarts team o...
23/06/2026

Cannes Lions 2026 is here! And we’re delighted to be part of the festivities. Here’s where you’ll find the Smarts team on stage this week...

22/06/2026

Hot off the press 🗞️ We’ve been appointed as ‘s PR Agency! Plenty of exciting work now brewing.☕️

17/06/2026

The creative industry is in danger of drifting into shallow waters without even realising it. For freedivers, depth is not a talent, it’s a discipline. Something you train for. 

So what can we learn from those who reach depths most can only dream of? 

In the world of speed, volume and efficiency, depth can be your greatest asset. But only if you choose to embrace it.  

Join us next Wednesday to find out how. 

📍 Forum Stage. Cannes Lions.
⏰ 11am. Wednesday 24th June.

Address

157-159 High Street
Holywood
BT189HU

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+442890395500

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