Switch Jam Digital

18/10/2024

The news is out: Nestle have announced changes to Quality Street packaging ahead of Christmas sales. 🍬

We don’t know about you, but in our house (and office for that matter), a tub of Quality Street is as big a part of the festive period as leaving a mince pie and a carrot out on Christmas Eve for Santa and his crew. 🎅🥕

So, it may come as a surprise to some that, in a break with tradition, Nestle have confirmed a huge change to Quality Street packaging in the run up to Christmas.

This year, Nestle are trialling recyclable paper tubs and they’ve chosen food retail giant Tesco to help them sell around 200,000 tubs at selected stores.

Senior officials from Nestle have given assurances that consumers will still get the same ‘great tasting’ confection, but this year both sweet wrappers and paper tubs can be recycled.

But what do you think? Is this an example of a global manufacturer moving with the times, or an example of brand marketing genius at its finest?

We’d love to know what you think in the comments.

30/08/2024

Look out for the September edition of The Arrow Advertiser magazine winging its way through your letterbox soon!

Can’t wait that long? No problem! Simply click the link below to view the latest edition for your area.

https://arrowadvertiser.co.uk/latest-editions/

13/06/2024

80% of Small Businesses Don’t Do It… and It Costs Nothing! 😫

Google Search Console and Google Analytics are amongst the most overlooked resources for small businesses. They offer a wealth of free marketing data 📈 , providing detailed insights on search history, current performance, and where to focus next.

If you answer “No” to the next two questions, then you’re amongst the 80% of small businesses throwing money at marketing 🤑, and not knowing if it's working.

1. Do you already fully understand how well you marketing expenditure is performing?

2. Are you tracking the customer journey, and can you attribute your marketing investments through to tangible outcomes?

Okay, well in that case...

✅ Google Search Console provides a wealth of information relating to your website’s performance in Google organic search.

View reports on the number of website visitors you get directly from Google search. See what pages they visited and what keywords they used to find you.

This will give you a clear indication of each page's performance in organic search, and whether your content strategy is capable of delivering the traffic you expected.

You can also view page impressions and hundreds of potential new keyword related to your industry.

Sudden drop in traffic? Check for swings in keyword positions over time, or compare one date range against another.

It provides some great technical information about your website’s health. Allowing you to identify crawling or indexing problems, security issues or slow page speed.

✅ Google Analytics (GA4) offers a slightly different viewpoint. It tracks your total website traffic, user events, and the user journey. Including visitors from social media, paid ads, referrals as well as organic search.

You can track how well your marketing campaigns convert into website visits, conversions, and even see the pathway visitors took to get there.

You can spot your failure points through page exits, abandoned carts and forms, by tracking journey pathways.

Do you know how many website visitors fill out a form, watch a video or click a link on your website? If not, why not, otherwise how do you know which elements of your content is delivering results?
..the data is available and it’s free!

Examining and understanding user behaviour and traffic sources with Google Analytics is priceless. It’s a free tool that offers tremendous insight and the upside of understanding this data is limitless.

If you need support or advice in setting up Google Search Console or Google Analytics… you know where to find me.

10/06/2024

If you've ever considered outsourcing Social Media marketing, you need to read this 👇

💵 Outsourcing social media marketing typically reduces the fixed costs associated with in-house marketing. You know, that horrible stuff like recruitment, salaries, sick days, benefits, and training,…

🕔 It also saves the management time associated with delegating tasks, leaving you free to focus on running your day-to-day business operations.

🧠 A good agency will bring a wealth of subject knowledge, gained over thousands of working hours, across many different industries. Most SMEs just don’t have the resource to bring this level of experience in-house.

🎨 Creativity and a new outlook...you know when you run dry of ideas and things get bland and repetitive.

📊 Outsourcing also gives you the flexibility to scale your activity up or down based on your business needs or seasonal fluctuations.

So, what could you expect an agency to do for you…

✅ Content Creation
✅ Strategy Development
✅ Profile Page Optimisation
✅ Brand Continuity
✅ Community Management
✅ Analytics
✅ Ad Campaign Management
✅ Grow Connection and Followers
✅ Lead Gen Outreach

📉 If you’re not getting the result you would like, or you simply don’t have the time of knowledge to do it…then you really should look to outsource social media management to an reputable agency.

It costs a lot less than you think...

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14/12/2023