23/09/2024
Profit margins, ROI, blah blah blah 🥱
The Ordinary have put that all on hold for a moment and have put their customers first in their new campaign.
In their ‘Choose Your Price’ campaign they’re offering three pricing options; full price, 23% off, or 40% off of their daily set. This idea is based on making their skincare even more accessible to people on different financial situations.
Their CEO believes skincare shouldn’t be a luxury but a right. And unlike a lot of companies chitchat, this time their actions are actually louder than their words.
This move has reinforced the brand’s commitment to transparency and affordability. This strategy isn’t only showing compassion but also strengthens customer loyalty. People appreciate brands that genuinely care 💜
We’re leaving the link here if anyone wants some genuinely good skincare from a genuinely good brand (we’ve tried it and we’re fans): https://loom.ly/6NoYDAY
To everyone at The Ordinary - We hope you have a good day and never get a pimple again 💕