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TikTok already knows how to get people interested in something.Now it’s exploring ways to make it easier for that intere...
16/10/2026

TikTok already knows how to get people interested in something.

Now it’s exploring ways to make it easier for that interest to turn into action without sending users somewhere else.

The platform is looking at expanded in-stream payment options as it continues moving towards a more complete commerce experience.

For brands selling through social, fewer steps between “I want that” and “I’ve bought it” could mean fewer opportunities to lose the customer along the way.

Google is continuing to push AI deeper into the search experience.Gemini 3.8 Flash is now rolling out in AI Mode, bringi...
14/10/2026

Google is continuing to push AI deeper into the search experience.

Gemini 3.8 Flash is now rolling out in AI Mode, bringing another new Gemini model into Google Search.

For users, that means more AI-powered answers and increasingly conversational ways to find information.

For marketers, it means one thing:
Search isn’t standing still.

As Google’s results evolve, the way brands earn visibility will have to evolve with them too.

12/10/2026

Don’t shoot the messenger

Sometimes your SM strategy makes it pretty obvious when it needs some help.

If you’re constantly running out of ideas, posting without a clear direction or wondering why nothing seems to be moving, the answer probably isn’t “do more”.

Your socials shouldn’t just keep you busy.

They should be helping your business move forward.

Your Instagram content might soon be getting a much bigger screen.Instagram is promoting its connected TV experience, br...
09/10/2026

Your Instagram content might soon be getting a much bigger screen.

Instagram is promoting its connected TV experience, bringing Reels into a format designed for watching on televisions and sharing content with others.

It’s another step in the platform’s evolution from a mobile-first social app into a broader entertainment ecosystem.

For brands, that raises an interesting question:
Are you creating content that works only in the scroll - or content people would actually want to watch?

Paid Social works best when the right audience meets the right strategy.For a premium chalet and experience provider, ta...
07/10/2026

Paid Social works best when the right audience meets the right strategy.

For a premium chalet and experience provider, targeted campaigns generated 100+ high-quality leads, 22,151 video views and a 93.99% increase in CTR.

The right targeting doesn’t just drive clicks. It drives results.

Ever asked ChatGPT for a recommendation and wondered why your competitors appear - but your business doesn't?AI platform...
05/10/2026

Ever asked ChatGPT for a recommendation and wondered why your competitors appear - but your business doesn't?

AI platforms don't rely on one signal when deciding which businesses to mention. Your website content, third-party mentions, reviews, business information and the questions your content answers can all help shape how your brand is understood.

If your competitors are sending stronger and clearer signals across the web, they may simply be easier for AI platforms to recognise and recommend.

Being visible in AI search starts with making your business easier to understand and trust.

The best client relationships don’t feel like a service being delivered. They feel like a team working towards the same ...
02/10/2026

The best client relationships don’t feel like a service being delivered. They feel like a team working towards the same goal.

We love hearing that our clients feel comfortable bringing ideas, asking questions and changing direction when needed.

Because good marketing should make things easier - not more complicated.

Later today, we’ll be publishing the 100th edition of our Digital Digest.What started as a way to round up the digital m...
01/10/2026

Later today, we’ll be publishing the 100th edition of our Digital Digest.

What started as a way to round up the digital marketing updates worth knowing about has now reached 100 editions.

A lot has changed in that time.

AI has become part of everyday marketing, search has evolved, social platforms have changed direction more times than we can count, and new tools and features continue to appear every week.

But the aim of the Digital Digest has stayed pretty simple: cut through the noise and share the updates that businesses and marketers actually need to know about.

Thanks to everyone who reads it each week.

Keep an eye out for edition No. 100 later today.

Instagram is testing a subscription option that could place some AI features behind a paywall.As AI tools become more ad...
30/09/2026

Instagram is testing a subscription option that could place some AI features behind a paywall.

As AI tools become more advanced, platforms are increasingly exploring premium experiences rather than offering every feature for free.

For businesses, it's another reminder that the way we create, edit, and manage content is evolving rapidly.

Business growth rarely comes from one big breakthrough.More often, it's the result of consistent strategy, smarter decis...
28/09/2026

Business growth rarely comes from one big breakthrough.

More often, it's the result of consistent strategy, smarter decisions, and marketing that works towards clear objectives.

Sometimes, the biggest opportunity isn't starting over - it's refining what's already there.

If you're closer than you think, the right strategy could help you take the next step.

Address

Oakland Business Park
Hooton
CH667NZ

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 10am - 5pm
Sunday 10am - 5pm

Telephone

+441515289502

Website

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