Digital Seamstress

Digital Seamstress Freelance / helping clients with Google Ads, Facebook Ads, Google Analytics and Googl

11/12/2025

From zero code to solving real problems in minutes 🎯

In November, .shall introduced us to vibe coding with Lovable.dev at the AI in Marketing workshop Canva HQ workshop. I finally put what I learnt into practice.

The problem: I wanted to book my husband an ear piercing at my friend’s new studio, for Christmas. But I had no clue about ear anatomy. Helix? Tragus? Conch? Different piercings = different appointment times and prices, and I was completely lost.

Sure, I could message and ask (I did and Amy replied straight away!), but then I thought… surely other clients have this same problem?

So I built this ear piercing guide app using .dev. No coding experience needed - just describing what I wanted in plain English and letting AI do the heavy lifting.

That’s the power of vibe coding: turning a real-world problem into a working solution faster than it takes to explain the problem itself.

What started as “I need to book an ear piercing” became a tool that could genuinely help my friend’s business serve clients better.

Have you tried vibe coding yet? What would you build if you could just… describe it and have it work?

👇 Drop a comment:

💎 “pierce me” for the app link

Honoured to be among amazing women shortlisted for Digital Woman of the Year.
17/09/2025

Honoured to be among amazing women shortlisted for Digital Woman of the Year.

This week, I am a guest speaker at the , Digital Marketing Virtual Summit.I will be giving an introduction to the differ...
28/02/2022

This week, I am a guest speaker at the , Digital Marketing Virtual Summit.

I will be giving an introduction to the different forms of Google Ads such as search, display, shopping and YouTube. And explain as a small business owner when to use each type and where.

You can register to join the summit which has a full week’s worth of goodness here:
https://socialmums.uk/digital-marketing-virtual-summit/

In case you don’t know who I am. I’m a Google Ads Specialist since 2006. A Mum of two who left the corporate world to freelance and support small businesses with their Google Ads Strategies. A complete data nerd so if you love numbers or need someone who does, then I could be a perfect fit for you.
Already connected to who is also speaking on the same day about Creating an Integrated Marketing Plan.
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30/11/2021

I didn't win, but I won some new friends.

Congratulations to all the finalists, runner ups, winners of the Digital Women. It was an honour to have been considered amongst you all.

It was a fun night and I got to hug my mate, Jess of . (Thinking of you as you rock at Women at Google this week x)

I also got to meet IRL Aggie or and Cheryl of (great dress!) Joy of and see again.

Thank you .shall and team! And for working hard taking these snaps. Looking forward to my branding shoot in the New Year!

The best bit was having a night off being a Mum!

28/11/2021

The first of two sessions of the mini-workshop, Google Ads: Plan it, Build is live tomorrow.

This mini workshop is aimed at small independent busineses. If you know anyone who would be interested in this, please do share with them.

This mini-workshop is for you if you've been meaning to set up ads so that when potential customers search, they will find you on the results page, but until recently you've not had the time.

The reality is you will never have time.
You can not afford to wait till you do have time.
Because potential customers are searching for what you are offering but not finding you.
Use this mini-workshop to starting being found in search.

26/11/2021

A few of you intend to be ads managers and have asked me

"I have nothing to practice on, can I do this mini-workshop?"

The answer is "Yes!"

Because you can use your own credit card to set up a Google ad account.

- You won't get charged unless you set ads live
- You can easily switch payment methods at a future date
- If you end up not using the account, Google deletes it after 12 months of it laying dormant anyway.
In terms of case study to practice on, my suggestions are:

1) if you have a niche, pick a potential client, and you can set up a Google Account to practice with and put together a proposal. Two birds with one stone.

2) Why not set up a Google Ads account for your own business? You don't need to set it live. But's there ready for when you are. Go to my bio for the link to the save your seat to the mini-workshop Google Ads: Plan it, Build it.

25/11/2021

I asked one of the attendees who booked their seat on the first sale day what they are most excited about for this mini-workshop and they said:

I have at least a dozen attendees joining me for the mini-workshop where I will helping them build their first Google Ads campaigns. The cohort is full of small independent business owners wanting to reach potential customers through Google Ads.

24/11/2021

If you are on the fence, here's some pointers to help you decide whether the Google Ads: Plan it, build it workshop is for you?

Ideal if:

1. you've been meaning to set up ads so that when potential customers search, they will find you on the results page, but not had the time,
2. you want a taste of what it involves to run Google Search ads yourself or whether you should invest in outsourcing this
3. you currently run Facebook or Pinterest ads and want to see if you can add Google ads as another string to your bow

Not for you if:

1. you cannot attend the live sessions, these mini-workshops are not available for replay, unless you join 'Run ads fear free' membership. There are two live sessions. You can attend one or both of the sessions.
2. you are not an action-taker. These live sessions will be fast and furious designed to get your first Google Search Ads live. The blueprint I use to plan my ads campaigns will help you loads and it is a bonus as part of joining this mini-workshop
3. you are not willing to invest in Google Ads
4. you expect to learn everything about Google ads. This is a 2 hour mini-workshop designed for action. It would be impossible to learn everything about Google Ads. If you are looking to master Google ads then the 'Run ads fear free' membership is a better route.
Save your seat through the link in the bio. Comment or shoot me a DM if you have any questions.

23/11/2021

Always wanted to start Google Ads to drive more traffic?

I've been thinking about running a 1.5 - 2 hour workshop where I'll share exactly how to build a Google Ads campaign for small independent businesses quickly.
It's £49 — DM me or comment below for details.

22/11/2021

I've booked my ticket for the Digital Women's awards this Thursday and been practising my gracious loser face.

I am looking forward to seeing IRL Jessica of and Aggie of and excited to meet in-person some incredible women.

Using this evening to celebrate being a finalist for Digital Mother of the Year 2021 and all the fab Mums who homeschooled, worked, cared for other, {insert other roles here}.

However, I don't know if I will be able to attend the event as my daughter is positive with COVID. I don't know if I will get COVID myself and although I'm double-jabbed I don't want to risk giving COVID to anyone else. I will have to wait to see what Thursday brings.

Any of my followers attending the ceremony too?

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